The second annual LocalSEO Guide local ranking factors study has just been published. The 2017 study reviewed over 200 ranking factors and more than 100,000 local businesses in 150 cities to determine what is most effective when trying to rank in Google’s local pack.
If you’re looking for some marketing inspiration, Airbnb offers numerous examples of how to make a splash. We’ve picked three and show how you can apply the lessons learned to your own digital activity.
The on demand market is booming and with more workers than ever before flocking to hire themselves out on a freelance basis, business owners are able to access specialist talent much easier today than at any other point in history.
A series of changes to Facebook's online sales platform, Marketplace, aims to scale up its reach and relevance. One major change gives business users the opportunity to sell on its platform for the first time.
iProspect’s latest Quarterly Paid Search Trends Report has raised the question of whether or not AdWords is still a worthwhile option for small businesses as it emerges cost per click (CPC) is now at an all time high.
Digital marketing encompasses so many activities that it can be hard to squeeze everything in, especially if you’re also responsible for other things. So where should you focus your efforts if time is limited?
Do you feel like you aren't using Google Analytics in a way that helps you reach your marketing goals? Does the volume of data put you off? If so read on to find out which four reports you should focus on and where to find them.
If you aren't regularly carrying out landing page tests, you're missing the chance to improve your site and generate more conversions. We've made it easy to get started by rounding up three of the most useful landing page tests to try now.
Content creation is one of the cornerstones of any effective digital marketing activity but it's often difficult to keep up with the volume required when you have a small team. Should you outsource? Read on to find out the answer to this common content conundrum.
Google has been busy over the last week or so, with lots of news coming from the search engine's HQ. We've rounded up the most important developments so you don't miss any of the news you need to know.
Following the furor surrounding fake news and its role in the US presidential elections in November, Facebook has announced that it will provide users in Germany with a number of tools to report fake news in the run up to its own elections later this year.
The rise of the celebrity blogger and power influencer has not only permanently changed the media landscape, it’s also changed the way SEO professionals and brands big and small approach link building.
In the midst of the busiest shopping weeks of the year, and following hot on the heels of a bumper Black Friday for ecommerce retailers, Amazon has rolled out yet more measures in its mission to banish fake reviews.
It was one of the most divisive campaigns in history, fought across swing states and social media. As the dust settles on a historic win for billionaire businessman Donald Trump, we look at whether or not search predicted what the pundits didn't.
Forget what you’re going to serve with the turkey – for online retailers the most crucial Thanksgiving decision to be made this year is how to capitalize on the huge growth of Black Friday and its cousin, Cyber Monday.
Fright night is just around the corner, meaning now is a frightfully good time to bag some last minute sales. A whopping $8.4 bn is going to be spent on Halloween this year – that’s an increase of $1.5b on last year.
It’s no secret that content is still the reigning king of digital. Consumers have grown tired of intrusive, aggressive ads; they want brands to deliver compelling, valuable content which informs and entertains in equal measure.
Digital marketers and business owners are invited to delve deep into the science of conversions, digital and predictive analysis at Data Driven Business London, which will take place across two days in London next month (October 12-13). Advance booking rates are available until 11 October.
If you’re trying to improve your business’ local SEO, it’s likely you’ve heard of citations before. Citations are essentially mentions of your business on the internet, and they can come in a multitude of different forms.
The popularity of the mobile web has sent shockwaves through almost every facet of the digital marketing landscape. Find out all you need to know about AMP including how it could affect your brand here.
Facebook has revealed that an upcoming change to its News Feed algorithm will prioritize updates from friends and family members – a development that could seriously impact on the visibility of posts made by business pages.
There’s nothing more exasperating than spending a long time creating content, only for it to not work for you. But it does happen – perhaps more than you might think. No matter what purpose you’re writing for, there are always certain guidelines you must follow in order to meet consumer need.
In your efforts to promote your website, enhance your brand authority and improve your SEO, you’ll likely have come across many different ways to get your message heard. One of the most beneficial is media outreach.
Google has this week confirmed a new addition to its mission to protect mobile advertisers from accidental clicks - a cause that it has returned to again and again over the course of the last four years. Its latest change to the mobile experience for brands is the extension of accidental click protection to native ad formats.
After 15 years in business, Google has confirmed that AdWords will undergo a major change unlike anything in its history. The search engine has unveiled plans to completely redesign the platform. According to inside sources, the new look advertising service will offer users an easier, clearer and more intuitive experience.
Figuring out how to optimize a Facebook page is a big ask. Even harder is figuring out how to create a useful platform – one that plays its role in generating sales leads but isn’t so salesy in its updates that it instantly turns users off.
Google has confirmed that it will change the way adverts are displayed by moving to a three or four advert band at the top of the search results page in its search results following several years of display tweaks.
Rumors are swirling this week that Google’s link operator could soon be switched off for good, after respected internet marketer, Bill Hartzer noticed that the function had stopped working for many top sites.
SEO is a constantly evolving field that stops for nothing. From Google’s ever-changing algorithms to the next generation of content, there’s always something new, forcing you to reassess your approach and remain on the ball.
Popular bloggers and vloggers (Video Bloggers) are becoming international digital celebrities. Social media followers are looked upon much like units of currency. In this landscape where anyone and everyone has a voice, it’s difficult to establish what exactly makes a genuine digital content publisher.
It’s that time of year again - Europe’s top search marketing event is coming to London. SMX London 2016 is at etc.venues, 155 Bishopsgate on the 18th & 19th of May and of course, we’re going to be there.
The way you tweet could be about to change forever as rumours are swirling that the social network will scrap its longstanding 140-character limit later this year. In its place, users are expected to have a mammoth 10,000 characters to play with.
As we prepare to ring in the New Year, there’s just enough time left to look back at the year in search courtesy of Google’s annual review. After the top searches, read on to find out what this data means for you as a marketer and how you can use it to improve your search marketing in 2016.
Instagram spent much of 2015 grabbing headlines. It toppled Facebook from its throne as the most popular social media platform and left Twitter in its dust after racking up more than 400 million followers in late summer.
If you’re undecided on the best platforms and channels to allocate budget to next year, a brand new Infographic has some surprising insights to help you choose where to spend your 2016 advertising dollars.
The Google AdWords team has issued a rallying cry to advertisers ahead of Black Friday, suggesting retailers can sell more and increase footfall in physical stores by being smart about their PPC ads and mobile search strategy.
An updated version of Google’s Search Quality Rater’s Guidelines has been revealed online this week, shedding new light on how Google determines what makes for a quality page and how it measures if its algorithms are working.
The impending holiday season means just one thing - it’s time to get your social commerce game on point. The payoff for preparing now is a 133% increase in sales. And all you need to change is one simple thing…
Google has announced that as part of its ongoing efforts to combat spam and improve the relevance of its search results, it has begun removing pages from its indexes in what it calls a series of algorithm changes.
Do you ever feel that you aren’t making enough of your content? Do your promotional efforts start and end with a couple of tweets? Do you have a sneaky suspicion that this isn’t enough but aren’t sure what else you can do?
Brands now have an abundance of choice when it comes to channels for marketing to their consumers – video, social, content, blogs, paid search, organic search, mobile, images – the list goes on. But has this avalanche of options made it easier to turn clicks into sales?
As a channel for visual storytelling, few platforms can top Instagram. The challenge for brands is how to make the most of the medium, showcase their products and services and connect with consumers without erring too far over the sales not content divide.
With 300 million active monthly users, over 2.5 billion likes per day, more than 30 billion images shared and a staggering 30 million photos added per day, can your brand afford to not be on Instagram?
The word engagement is used so many times in a typical day, it’s beginning to lose all meaning. We talk about engagement in social media, engagement of a blog, engagement with our digital strategy and engagement with our audience.
Rebecca is Wordtracker's lead writer and also the managing director of digital PR and marketing agency, Dakota Digital . She is a former Press Gazette Online Journalist of the Year award winner and holds a 1st Class Masters degree in Online Journalism. With more than 8 years experience at the forefront of digital marketing she works with small, medium and large organizations, across all main verticals, in the UK, US and Australia. She is also a published author and digital marketing columnist.