Category: Marketing

What is brand identity and how to identify one for your business?

To get the best out of your ad spend you need a strategy to guide you through. Read on for 8 simple steps to do just that.

Five steps to creating a sales funnel centred on conversions on Facebook.

How to choose the best account for your business and what to do if you fall foul of the rules and your account is suspended.

Using gamification is a great way to achieve personal goals or boost team productivity.

6 techniques used by some of the most successful SaaS brands.

If you're thinking of launching a startup you should do your research into the factors that make the difference between success and failure.

Many people research online prior to buying local. So how can you make sure it's your business they find?

How does Amazon repricing work and what are the best tools out there?

What are the key skills, attributes and characteristics you need to develop to succeed with your startup?

Every business needs a marketing plan in order to survive and thrive long-term. Here's how to create one that will work.

Identifying and resolving customer pain points are key to a thriving business.

Google steps up against Amazon shopping competition with new visual ad formats and enhanced shopping experiences. Customers will be able to purchase direct from YouTube later this year.

How not to tie yourself in knots finding a good name for your business when all the best ones are taken.

Microsoft announces Bing Ads rebrand, a focus on AI and new Sponsored Products.

AR’s availability on mobile has brought it into the mainstream fast, with many brands and marketers in a variety of industries adopting the technology.

How to use keyword analysis for a deeper insight into what drives your customers.

AI and machine learning present a brave new world for targeting and engaging customers. Read on for how you can utilize AI in your everyday business.

Whether it's a product launch, a webinar or a conference, your email plays a key part in generating interest and engagement.

Marketers will be able to give physical and digital rewards to users on completion of desired actions.

Check out what's new in email design to keep your mailings looking fresh and up to date.

Check out the top 20 trends for organic and paid search, content marketing and social media.

Improve your lead generation through these effective content marketing tactics.

These common mistakes could be hampering the effectiveness of your email marketing.

The speed of today's communications have caused a corresponding rise in customer service expectations. It's crucial for your business to get this right, or users will simply go elsewhere.

The holiday season is a big time for retailers. So where's the marketing spend going?

Upselling not only benefits your bottom line, it also adds value to your customers' purchases.

With over $3 billion about to be spent both online and in-store, you probably should be getting ready for Black Friday. So here's our guide to what it is and how to make the most of it.

Advertisers can promote multiple products and experiences in one ad unit.

It’s almost here again, the end of year shopping ritual that kicks off with Black Friday weekend. We take a look at the figures from 2017.

Understand the basics of AI tools in the ecommerce field so you can make the right choices for your business.

A bad review doesn't have to be the end of the world, a professional approach can even turn it to your advantage.

Big data is all around us and has transformed marketing with the crucial insights it can bring.

Read on for the tips and tactics to revitalize your email marketing and get you the conversion results you want.

Accessiblity removes barriers to reading your emails, especially for those with disabilities, and ensures your campaigns are logical, well structured and usable for all.

In order to stay competitive in the market, you need to constantly look for new sales tactics and techniques, and leverage newer platforms like social media.

With so many emails competing for attention in inboxes, what can businesses do to improve their chances of consumers opening what they send?

Read Lilach Bullock's top tips for tools that can help make your business more efficient and so boost your productivity overall.

Over 50% of businesses now use automation, which can be highly effective in improving campaigns through efficiency and precise targeting.

Email has been around for decades but remains one of the most effective marketing channels. Here are 8 reasons why.