Category: Marketing

6 types of customer loyalty program to help increase customer retention and engagement.

Google makes video ad creation easier with templates designed for YouTube ads, a voice-over tool and assets library.

How to create effective calls-to-action to boost your conversion and engagement rates.

Create multiple, custom versions of your ads at scale with Ads Creative Studio.

​Retargeting can generate a significant boost in ecommerce sales. Discover six retargeting best practices for ecommerce businesses to keep your customers coming back for more.

7 effective tools you may have overlooked, highlighting powerful features to save you time and effort in your content marketing.

Stuck on writing a cold email that will actually work? AI is your friend.

Tech profits jumped in 2021 - here's how the revenue streams break down for the big five.

Practice interview questions with Google’s AI-powered Interview Warmup tool.

Amid multiple challenges over the past few years, which sectors are booming, where are the most failures occurring and which industries are poised for growth?

Seven actionable ways to implement word-of-mouth in your marketing strategy.

Advance your career with Microsoft’s new learning center and certification badges, and Google’s new Digital Marketing Certificate.

Spear phishing, whaling, vishing, smishing. Find out what they are and how to protect yourself from these attacks.

The platform reports a massive talent migration underway as employees act on their changed priorities for work.

Wondering if video is really worth it? Well check out the stats in this infographic!

The metrics to monitor and analyse to keep your customers happy and improve your bottom line.

How to use AI writing tools to save your business time and money, and deliver effective sales copy.

Loyalty programs are one of the best ways to attract, engage and retain customers.

You can't have all the tools to create amazing emails and not curate the campaigns, right? The ecommerce email marketing campaigns you need, all figured out.

The 5 customer experience metrics you need to track today, to gain more loyal customers tomorrow.

Whether your business is big or small, these steps will help you build and improve your marketing campaigns.

January is a time for resolutions and fresh starts. Check out this guide to powering through those tasks you've been putting off, and get your year off to a flying start.

Conversational options are now mainstream and shown to increase customer satisfaction. A look at the most popular uses, and how to implement for your business.

With the busiest shopping time of the year coming up it pays to start early. Here's what you need to know for a successful campaign.

In today's omnichannel world, customers expect a frictionless connected experience from brands.

Shopify’s new hub aims to remove the complexities of trading internationally, allowing small retailers to expand their global reach.

How mobile has changed the advertising landscape, and 13 brands leading the way with successful campaigns.

In a smaller and more diverse world, being adept at inter-cultural communications will help your business grow and thrive.

Want to find out about dropshipping and whether it's right for you? This guide tells you what you need to know.

Successful optimization for ecommerce sites needs to go beyond search engine rankings, working also to boost your conversion rates.

It's an increasingly visual online world. Here's how to make your visual marketing work for your business.

Simple techniques to get the text elements of your Amazon listings just right.

Pitfalls to avoid and actionable tips for your ecommerce marketing to succeed.

Google is also offering Pointy - a way to get in-store inventory added online - free till 30 Sep.

I/O announcements include the new Shopping Graph, searching from screenshots and cart reminders.

Survey shows consumers would curtail purchases from favourite brands if ads showed near conspiracy theories or misinformation.

2020 saw big changes in consumer habits, and social media videos are making an impact.

How online consumer behaviours have evolved over the past year, and which changes are likely to stick.

We're on the cusp of something big. Learn how virtual reality is about to create a new era of ecommerce and what this means for consumers and retailers.

The most successful companies adopt a proactive approach to customer care. Learn how to implement this for your own ecommerce business.