Category: Marketing

Do you have a small amount of website traffic? You can still generate conversions with these seven tactics.

The on demand market is booming and with more workers than ever before flocking to hire themselves out on a freelance basis, business owners are able to access specialist talent much easier today than at any other point in history.

If you’re looking to establish yourself as an authority in your niche, you’ll need to grow your personal brand.

Big data is here to stay. We show you 10 ways to access and make sense of your user behaviour data to boost your business.

A sales funnel leads your prospects through the buying journey. Not sure where to start? In this blog and gifographic we’ll look at the different steps involved in creating an effective sales funnel.

A new report by ReturnPath has found that more emails are now opened on mobile than via webmail or desktop devices.

You want to begin your marketing campaign with micro-influencers. But where do you start and how do you find them?

Digital marketing encompasses so many activities that it can be hard to squeeze everything in, especially if you’re also responsible for other things. So where should you focus your efforts if time is limited?

We all know that repeat customers are of key importance to a business. They spend more, are easier to sell to and cost less than new customers.

Do you feel like you aren't using Google Analytics in a way that helps you reach your marketing goals? Does the volume of data put you off? If so read on to find out which four reports you should focus on and where to find them.

Google has finally extended Posts to small businesses via its Google My Business interface. Read on to find out all you need to know about making this new functionality work for your small business.

There is more to creating a fantastic new website that how it looks. Factoring in user intent is just as important. Read on to find out more.

With large chunks of budgets being spent on content, it's crucial to know whether your content marketing is working or not. These metrics will help you find out.

If you use Google Docs, you'll want to check out these 24 hacks and add-ons, to make collaboration and document sharing even easier.

If you aren't regularly carrying out landing page tests, you're missing the chance to improve your site and generate more conversions. We've made it easy to get started by rounding up three of the most useful landing page tests to try now.

What are the best, most effective ways of generating leads for your business? In this blog post, I’m going to share 5 effective ways of generating more leads for your business.

The hotly anticipated Mary Meeker Internet Trends Report 2017 is out - read on to discover all of the most important research, trends and data, and how it may affect you as a marketer.

Are you about to launch a new website? While you may not think it, now is the time to start implementing conversion rate optimization (CRO). If you associate CRO more with established sites, read on to find out how you can give your new launch the best possible chance of success.

Whether you’re getting started and need some direction, or an established social media marketer who wants to make sure the basics are covered, here are my top tips for more effective Instagram and Facebook activity.

New customer acquisition fuels every business but with so many options, which do you choose? In this post we’ll review the best paid ads options available.

With the pace at which the digital marketing environment changes and requires you to adapt, it never hurts to pause and review if you’re giving email marketing – traditionally one of the hardest working of all marketing channels - the same love and attention you did in the beginning.

Ecommerce is huge and there are big gains to be made, but the competition is tough. Savvy retailers are using content marketing to stand out in a crowded market.

The latest report by the Interactive Advertising Board (IAB) states that mobile advertising made up an impressive 51% of the digital market share last year.

Despite being core components of any digital marketing strategy, owned, earned and paid media are rarely treated identically when it comes to budget allocation.

With live streaming a day-to-day reality for digital consumers, and fans eager to interact with their favorite brands and get that extra behind the scenes insight, branded live streaming seems like an obvious route for those looking to produce highly engaging content. But is it?

There's no doubt about it – the on-demand economy is growing at a fierce rate and looking likely to touch almost every business sector in the next few years.

Small business owners survive - and thrive - by maximizing every dollar of budget, every ounce of effort and every minute of time.

Email has consistently proven to be one of the hardest working digital marketing channels yet, many of us are guilty of sticking with tried and tested designs.

There are few things more rewarding as a business owner than seeing your brand name mentioned on the pages of a glossy magazine, a respected industry title or a national newspaper.

Creating a logo for your business, whether it’s a new start-up just getting off the ground or an established brand building a new image, can be a complex task.

Many businesses spend a considerable amount of money driving visitors to their website but don’t always do a great job in keeping them there.

A new study commissioned by Yahoo has found that the impact of digital advertising could be improved by as much as 40% if consumers are reached when they’re in the right mood.

Online reviews are important for any business with a search presence, so it's important to get your response right for any negative comments.

Every digital media strategy rests on three pillars: owned, earned and paid media.

There’s no doubt about it; visual content is essential if you want your blog posts, articles and other content to make an impact.

Marketing automation is a phrase that pops up often but what does it really mean and how can it be used to improve performance on a day-to-day basis?

The Super Bowl is the biggest night in US Sports but game day weekend is also hugely important for marketers.

If you’re seeing alarming figures in the bounce rate column of your website analytics, you’ll rightly want to reverse the trend.

Interested in what Google has to say about growing your agency in 2017? You can find out in person at their London offices. In this article Sam Clarke from Invisible PPC runs through the basics to make sure you're up to speed before attending.

The world of marketing is constantly evolving. As technology moves forward and consumers’ lifestyles change, businesses must adjust.