Category: Marketing

Understand the basics of AI tools in the ecommerce field so you can make the right choices for your business.

A bad review doesn't have to be the end of the world, a professional approach can even turn it to your advantage.

Big data is all around us and has transformed marketing with the crucial insights it can bring.

Read on for the tips and tactics to revitalize your email marketing and get you the conversion results you want.

Accessiblity removes barriers to reading your emails, especially for those with disabilities, and ensures your campaigns are logical, well structured and usable for all.

In order to stay competitive in the market, you need to constantly look for new sales tactics and techniques, and leverage newer platforms like social media.

With so many emails competing for attention in inboxes, what can businesses do to improve their chances of consumers opening what they send?

Read Lilach Bullock's top tips for tools that can help make your business more efficient and so boost your productivity overall.

Over 50% of businesses now use automation, which can be highly effective in improving campaigns through efficiency and precise targeting.

Email has been around for decades but remains one of the most effective marketing channels. Here are 8 reasons why.

Organising print-on-demand merchandise has never been easier and provides great new opportunities to reach customers.

Research shows that mobile demands its own customized ad format, rather than a simple repurposing of existing material.

It's easier than you think. A guide to starting up - from finding your products to creating and promoting your store.

A newsletter is a powerful tool to drive engagement and brand affinity, and ultimately sales.

Customers who fail to complete online purchases can be turned around with an effective cart abandonment email campaign.

Webinars can be an important part of your lead generation strategy. Read on for how to get started with your own webinars.

Using AdWords data to help your content's ultimate goal of improving conversions.

GDPR comes into effect next week. Read on for 3 simple questions to check that your digital marketing is in line with the new rules.

An emotional response to your website makes you stand out from the crowd.

A useful rundown of user rights, and advertiser and publisher responsibilities.

Email marketing is one of the most effective channels and personalization is key. Find out the what, why and how of hyper-personalization - plus the do's and don't's.

What are the trends you should be looking out for? See where digital marketing is heading with these 21 trends for 2018.

Shopping Actions offers a frictionless shopping experience across Google Search, Assistant and Express, via desktop, mobile and voice search.

Capture the attention quickly - we have the attention span of a goldfish. Read on for the key areas to make your marketing video a success.

Prospecting is the key first first stage of the sales process. Read on for how to charge up your sales prospecting for 2018.

This year, organise yourself in a more efficient way by getting only the best, most important tools that your business needs.

Keep your business nimble in a fast moving world by adopting these agile marketing strategies.

Six major cryptocurrencies compared in this stylish infographic.

Overwhelmed by email? Save time and energy with these super useful quick tricks and tips to keep your inbox manageable.

Are opt-in forms putting off your potential sales? Lilach Bullock asks if it's time to stop gating behind forms and looks at the non-invasive alternatives offered by new tech.

Are you using buyer personas to improve your sales figures? If not, you’re missing out on a useful tool which could deepen your understanding of your end consumer and lead to a better bottom line.

Are you using email marketing in conjunction with your SEO efforts? If not, this combined approach could drive better results for your business.

If you’ve recently run an influencer marketing campaign and haven’t used the content in other ways, you could be missing a trick. Find out how to get more from your investment by repurposing the content.

With mobile shopping visits predicted to overtake desktop for the first time, make sure your site is mobile ready as the holiday shopping season approaches.

If you’re a startup or small company every last cost counts. Luckily there are many free tools to help get your business processes up and running.

Despite frequent reports of their demise, some traditional and old established marketing channels just refuse to die.

Jumpstart to effective copywriting and sales by exploring these 7 simple but potent marketing angles.

If you’re looking for some marketing inspiration, Airbnb offers numerous examples of how to make a splash. We’ve picked three and show how you can apply the lessons learned to your own digital activity.

If you’re looking for foolproof tactics to fight poor reviews, why not take it a step further and learn how to turn lemons into lemonade and win more business?

Lilach Bullock guides you through the best podcasts for small businesses.