Category: Marketing

As the holiday shopping season kicks off in this pandemic year, a closer look at the stats and trends shaping 2020.

We take a look at the common pitfalls that can scupper your content marketing efforts - and how to avoid them.

Make sure your online store is ready to go for the holiday shopping season.

With the business landscape becoming more competitive each day, you need to develop strategies to help you stand out.

Ecommerce is moving fast with the adoption of new technologies and changing consumer behaviours.

With COVID further strengthening the online world, content marketing should be a key strategy for your business. Here are 6 tools to help you build your audience.

Harness these elements to build your brand community.

Video ads generate higher click through rate and conversions but they are still underused on social media. Here's how to get started with social media video ads.

Customer trust is at the heart of every business and key to success.

How to use your data, and that of your competitors, to ensure your marketing campaign's success.

How different kinds of video content can be great way to maximize engagement, boosting your brand and sales.

For both starters and seasoned veterans: the top 7 ways to optimize your Google Shopping ads and increase your ROI.

An easy-to-follow visual guide to help you get to grips with advertising on Amazon.

How can you seal the deal online? 8 effective phrases you can use and why these approaches are successful.

AI is making inroads into traditional marketing tasks such as content, spend analysis, sales forecasting and modeling.

Not getting the leads you want? Read on to see if you're guilty of any of these errors.

… and 5 practical strategies to get the most out of omnichannel.

Understanding the motives for cart abandonment, and how to win your customers back.

Email remains one of the best ways to reach people, so building your email marketing list should be a priority.

Google has a range of new options for retailers to get products in front of customers and maximize holiday sales.

What is brand identity and how to identify one for your business?

To get the best out of your ad spend you need a strategy to guide you through. Read on for 8 simple steps to do just that.

Five steps to creating a sales funnel centred on conversions on Facebook.

How to choose the best account for your business and what to do if you fall foul of the rules and your account is suspended.

Using gamification is a great way to achieve personal goals or boost team productivity.

6 techniques used by some of the most successful SaaS brands.

If you're thinking of launching a startup you should do your research into the factors that make the difference between success and failure.

Many people research online prior to buying local. So how can you make sure it's your business they find?

How does Amazon repricing work and what are the best tools out there?

What are the key skills, attributes and characteristics you need to develop to succeed with your startup?

Every business needs a marketing plan in order to survive and thrive long-term. Here's how to create one that will work.

Identifying and resolving customer pain points are key to a thriving business.

Google steps up against Amazon shopping competition with new visual ad formats and enhanced shopping experiences. Customers will be able to purchase direct from YouTube later this year.

How not to tie yourself in knots finding a good name for your business when all the best ones are taken.

Microsoft announces Bing Ads rebrand, a focus on AI and new Sponsored Products.

AR’s availability on mobile has brought it into the mainstream fast, with many brands and marketers in a variety of industries adopting the technology.

How to use keyword analysis for a deeper insight into what drives your customers.

AI and machine learning present a brave new world for targeting and engaging customers. Read on for how you can utilize AI in your everyday business.

Whether it's a product launch, a webinar or a conference, your email plays a key part in generating interest and engagement.

Marketers will be able to give physical and digital rewards to users on completion of desired actions.