Category: Marketing

Seven actionable ways to implement word-of-mouth in your marketing strategy.

Advance your career with Microsoft’s new learning center and certification badges, and Google’s new Digital Marketing Certificate.

Spear phishing, whaling, vishing, smishing. Find out what they are and how to protect yourself from these attacks.

The platform reports a massive talent migration underway as employees act on their changed priorities for work.

Wondering if video is really worth it? Well check out the stats in this infographic!

The metrics to monitor and analyse to keep your customers happy and improve your bottom line.

How to use AI writing tools to save your business time and money, and deliver effective sales copy.

Loyalty programs are one of the best ways to attract, engage and retain customers.

You can't have all the tools to create amazing emails and not curate the campaigns, right? The ecommerce email marketing campaigns you need, all figured out.

The 5 customer experience metrics you need to track today, to gain more loyal customers tomorrow.

Whether your business is big or small, these steps will help you build and improve your marketing campaigns.

January is a time for resolutions and fresh starts. Check out this guide to powering through those tasks you've been putting off, and get your year off to a flying start.

Conversational options are now mainstream and shown to increase customer satisfaction. A look at the most popular uses, and how to implement for your business.

With the busiest shopping time of the year coming up it pays to start early. Here's what you need to know for a successful campaign.

In today's omnichannel world, customers expect a frictionless connected experience from brands.

Shopify’s new hub aims to remove the complexities of trading internationally, allowing small retailers to expand their global reach.

How mobile has changed the advertising landscape, and 13 brands leading the way with successful campaigns.

So, you have a list of people interested in your product or service. All you need to do now is convert those prospects into paying customers. Easier said than done, right?

In a smaller and more diverse world, being adept at inter-cultural communications will help your business grow and thrive.

Want to find out about dropshipping and whether it's right for you? This guide tells you what you need to know.

Successful optimization for ecommerce sites needs to go beyond search engine rankings, working also to boost your conversion rates.

It's an increasingly visual online world. Here's how to make your visual marketing work for your business.

Simple techniques to get the text elements of your Amazon listings just right.

Pitfalls to avoid and actionable tips for your ecommerce marketing to succeed.

Google is also offering Pointy - a way to get in-store inventory added online - free till 30 Sep.

I/O announcements include the new Shopping Graph, searching from screenshots and cart reminders.

Survey shows consumers would curtail purchases from favourite brands if ads showed near conspiracy theories or misinformation.

2020 saw big changes in consumer habits, and social media videos are making an impact.

How online consumer behaviours have evolved over the past year, and which changes are likely to stick.

A customer’s offline experience is as important as their online one. Find out how to ensure you provide a well-rounded offering that ticks all the right boxes.

We're on the cusp of something big. Learn how virtual reality is about to create a new era of ecommerce and what this means for consumers and retailers.

The most successful companies adopt a proactive approach to customer care. Learn how to implement this for your own ecommerce business.

With more and more freelance talent out there, follow this guide to ensure you get the process right in finding and managing the best freelancers for your business.

Improving your CX helps not only to build your brand and sales, but also to foster loyalty and put you ahead of your competition.

There's huge scope for improvements in the fast moving world of ecommerce, through tech and more traditional means. Here are 6 of the best.

It's a question that's often asked but the advantages are many, and go beyond the monetary.

What to boost on your online site to increase conversions.

Everything you need to know about getting started with affiliate marketing.

Retailers can discover the top product searches and most popular gifts for the holiday shopping season.

As the holiday shopping season kicks off in this pandemic year, a closer look at the stats and trends shaping 2020.