Category: Marketing

Use generative AI to create lifestyle oriented images, which can boost clickthrough rates by as much as 40%.

With over 200 million businesses on Instagram it's a key platform for brands and marketers.

New report in Google Analytics 4 helps you identify bottlenecks and problems in your checkout process.

Actionable steps to make sure your emails reach recipients and don't end up in the spam folder.

Find out which designs work best, and why, for your various ecommerce product offerings.

Four examples of successful brand voices, to help you create your own.

Level up your brand awareness and marketing with these five segmentation strategies.

Google to supercharge ads with generative AI. New tools and features unveiled.

Proven strategies to help your business unlock its potential.

The ultimate guide to building a CRO strategy which will deliver for you business.

Business owners will be able to add images, business information and special promotions.

Video marketing can generate huge returns, but what's the best way to measure the effectiveness of your campaigns?

7 top-tier marketing videos and the lessons you can learn from each!

A newsletter is a great way for small businesses to connect with customers. It keeps your brand top of mind - but only if your customers read it. So how do you break through the inbox clutter?

An easier way to start showing your products on the Shopping tab in Google.

Online store owners, if you want to be more successful than you’ve ever been this holiday season, avoid these 5 Black Friday or Christmas mistakes!

Nine new Shopping tools and features presented at Google’s annual event.

6 types of customer loyalty program to help increase customer retention and engagement.

Google makes video ad creation easier with templates designed for YouTube ads, a voice-over tool and assets library.

How to create effective calls-to-action to boost your conversion and engagement rates.

Create multiple, custom versions of your ads at scale with Ads Creative Studio.

​Retargeting can generate a significant boost in ecommerce sales. Discover six retargeting best practices for ecommerce businesses to keep your customers coming back for more.

7 effective tools you may have overlooked, highlighting powerful features to save you time and effort in your content marketing.

Stuck on writing a cold email that will actually work? AI is your friend.

Tech profits jumped in 2021 - here's how the revenue streams break down for the big five.

Practice interview questions with Google’s AI-powered Interview Warmup tool.

Amid multiple challenges over the past few years, which sectors are booming, where are the most failures occurring and which industries are poised for growth?

Seven actionable ways to implement word-of-mouth in your marketing strategy.

Advance your career with Microsoft’s new learning center and certification badges, and Google’s new Digital Marketing Certificate.

Spear phishing, whaling, vishing, smishing. Find out what they are and how to protect yourself from these attacks.

The platform reports a massive talent migration underway as employees act on their changed priorities for work.

Wondering if video is really worth it? Well check out the stats in this infographic!

The metrics to monitor and analyse to keep your customers happy and improve your bottom line.

How to use AI writing tools to save your business time and money, and deliver effective sales copy.

Loyalty programs are one of the best ways to attract, engage and retain customers.

You can't have all the tools to create amazing emails and not curate the campaigns, right? The ecommerce email marketing campaigns you need, all figured out.

The 5 customer experience metrics you need to track today, to gain more loyal customers tomorrow.

Whether your business is big or small, these steps will help you build and improve your marketing campaigns.

January is a time for resolutions and fresh starts. Check out this guide to powering through those tasks you've been putting off, and get your year off to a flying start.

Conversational options are now mainstream and shown to increase customer satisfaction. A look at the most popular uses, and how to implement for your business.