Category: Marketing

Shopify’s new hub aims to remove the complexities of trading internationally, allowing small retailers to expand their global reach.

How mobile has changed the advertising landscape, and 13 brands leading the way with successful campaigns.

So, you have a list of people interested in your product or service. All you need to do now is convert those prospects into paying customers. Easier said than done, right?

In a smaller and more diverse world, being adept at inter-cultural communications will help your business grow and thrive.

Want to find out about dropshipping and whether it's right for you? This guide tells you what you need to know.

Successful optimization for ecommerce sites needs to go beyond search engine rankings, working also to boost your conversion rates.

It's an increasingly visual online world. Here's how to make your visual marketing work for your business.

Simple techniques to get the text elements of your Amazon listings just right.

Pitfalls to avoid and actionable tips for your ecommerce marketing to succeed.

Google is also offering Pointy - a way to get in-store inventory added online - free till 30 Sep.

I/O announcements include the new Shopping Graph, searching from screenshots and cart reminders.

Survey shows consumers would curtail purchases from favourite brands if ads showed near conspiracy theories or misinformation.

2020 saw big changes in consumer habits, and social media videos are making an impact.

How online consumer behaviours have evolved over the past year, and which changes are likely to stick.

A customer’s offline experience is as important as their online one. Find out how to ensure you provide a well-rounded offering that ticks all the right boxes.

We're on the cusp of something big. Learn how virtual reality is about to create a new era of ecommerce and what this means for consumers and retailers.

The most successful companies adopt a proactive approach to customer care. Learn how to implement this for your own ecommerce business.

With more and more freelance talent out there, follow this guide to ensure you get the process right in finding and managing the best freelancers for your business.

Improving your CX helps not only to build your brand and sales, but also to foster loyalty and put you ahead of your competition.

There's huge scope for improvements in the fast moving world of ecommerce, through tech and more traditional means. Here are 6 of the best.

It's a question that's often asked but the advantages are many, and go beyond the monetary.

What to boost on your online site to increase conversions.

Everything you need to know about getting started with affiliate marketing.

Retailers can discover the top product searches and most popular gifts for the holiday shopping season.

As the holiday shopping season kicks off in this pandemic year, a closer look at the stats and trends shaping 2020.

We take a look at the common pitfalls that can scupper your content marketing efforts - and how to avoid them.

Make sure your online store is ready to go for the holiday shopping season.

With the business landscape becoming more competitive each day, you need to develop strategies to help you stand out.

An overview of key UX elements to get right for your ecommerce site.

Ecommerce is moving fast with the adoption of new technologies and changing consumer behaviours.

With COVID further strengthening the online world, content marketing should be a key strategy for your business. Here are 6 tools to help you build your audience.

Harness these elements to build your brand community.

Video ads generate higher click through rate and conversions but they are still underused on social media. Here's how to get started with social media video ads.

Customer trust is at the heart of every business and key to success.

How to use your data, and that of your competitors, to ensure your marketing campaign's success.

How different kinds of video content can be great way to maximize engagement, boosting your brand and sales.

For both starters and seasoned veterans: the top 7 ways to optimize your Google Shopping ads and increase your ROI.

An easy-to-follow visual guide to help you get to grips with advertising on Amazon.

How can you seal the deal online? 8 effective phrases you can use and why these approaches are successful.

AI is making inroads into traditional marketing tasks such as content, spend analysis, sales forecasting and modeling.