Trends that are changing the way brands market to consumers

Posted by Rebecca Appleton on 29 Sep, 2015
View comments Marketing
Brands now have an abundance of choice when it comes to channels for marketing to their consumers – video, social, content, blogs, paid search, organic search, mobile, images – the list goes on. But has this avalanche of options made it easier to turn clicks into sales?

With so many possibilities to choose from it can be hard to determine what works, what’s a flash in the pan and what is simply not relevant. Techniques come and go but, some trends are genuinely changing the way that brands market to consumers. Mapping the customer journey is essential for brands serious about keeping pace with their multi-device consumers.

Source: http://thelocalbrand.com/how-cross-device-customer-journey-mapping-works-infographic/ 

Recent articles

Google reveals new AMP story format
Posted by Edith MacLeod on 16 February 2018
Google Featured Snippets; the shift from content to information
Posted by Owen Powis on 13 February 2018
What consumers want from e-commerce websites [infographic]
Posted by Wordtracker on 12 February 2018
Improve your conversion rate and generate more sales [infographic]
Posted by Edith MacLeod on 6 February 2018
Using the PageSpeed Insights tool to improve site speeds - a case study
Posted by Wordtracker on 8 February 2018