Brands now have an abundance of choice when it comes to channels for marketing to their consumers – video, social, content, blogs, paid search, organic search, mobile, images – the list goes on. But has this avalanche of options made it easier to turn clicks into sales?
With so many possibilities to choose from it can be hard to determine what works, what’s a flash in the pan and what is simply not relevant. Techniques come and go but, some trends are genuinely changing the way that brands market to consumers. Mapping the customer journey is essential for brands serious about keeping pace with their multi-device consumers.