Category: Social Media

Did you know that 74% of people use social media to guide their purchase decisions? That’s a massive number, so if you don't use these platforms you're leaving money on the table

Even if you don't sell online, you can still harness the power of social media for your bricks and mortar store.

A series of changes to Facebook's online sales platform, Marketplace, aims to scale up its reach and relevance. One major change gives business users the opportunity to sell on its platform for the first time.

Learn how to audit your Facebook Business Page (and why it should be a regular activity) with our step-by-step guide.

Are you using LinkedIn to its full potential for your business? If you aren't using your account to source leads, try these four strategies.

Do you rely on how many likes or shares your social media posts receive in order to judge how effective you are? There are four other metrics that could be more useful.

More than half of US businesses use Twitter for marketing purposes, but many are guilty of not utilizing the tools available to make it as effective as it could be.

You might not associate Facebook with brain-powered computing, wearable technology, cutting-edge virtual or augmented reality, but that's what emerged at their Developer Conference.

Your ecommerce business may not necessarily be lagging behind in sales, but that doesn’t mean you shouldn’t try to make improvements.

If you’ve experienced variable engagement rates and unreliable traffic generation from your social media activity, you’ve likely invested time in revising your post messaging and creative already.

Since unveiling its new look Instagram for Business blog at the beginning of this month, the social network has been sharing news and updates thick and fast.

With more than 350 million members worldwide, LinkedIn is undoubtedly the world’s biggest social network for professionals, but do you really know how to make the most of it?

If you’re guilty of neglecting your LinkedIn activities a little in the face of record breaking Instagram numbers, the buzz around Snapchat and the abundance of new tools Pinterest rolled out in 2016, the world’s largest B2B platform has more than a few new initiatives to win you back.

How will the social media landscape as we know it change over the course of the next 12 months? Is social set to become more tribal? This new infographic shows how your business will need to adapt.

It’s hard to talk about brands who succeeded at social media in 2016 without putting an emphasis on the Facebook-owned, photography-based platform, Instagram.

Content marketing and social media have been on a whirlwind journey in 2016 with much of their paths entwined.

A complete guide to the right image sizes for all the major social media platforms - updated for 2017.

Pinterest looks set to end 2016 on a strong note with confirmation that it has introduced a number of new functions for business users.

As one of the biggest social networking platforms, Instagram draws in brands who wish to promote themselves to a bigger audience. And for this, influencer marketing is considered an effective tool.

As expected nothing is slowing down in the ever adapting and developing world of the globe’s social media powerhouse, Facebook.

Instagram caused a stir this summer when it unveiled Instagram Stories, a new feature which allows users to combine images and videos from their day to tell a story in a slideshow format.

A complete guide to the right image sizes for all the major social media platforms in this handy infographic.

At first glance, entrepreneurs and social media seem like a match made in heaven, but many are hesitant to take the plunge. We'll reveal why, and how to get around the stumbling blocks.

Facebook has announced an important update to its News Feed function with confirmation that it will actively work to reduce the number of clickbait-style headlines appearing in its users’ feeds.

Twitter announced this week that it was going to expand its verified account option to the public.

In the past five years, social media has gone from a way for friends to connect online, to an essential tool for generating leads, becoming closer to customers and growing your audience.

Facebook has revealed that an upcoming change to its News Feed algorithm will prioritize updates from friends and family members – a development that could seriously impact on the visibility of posts made by business pages.

A new study carried out by Harris Poll for Lithium Technologies has found that younger generations – including the lucrative millennial consumer- find targeted social media ads a big turnoff.

Businesses functioning online can barely survive and certainly won’t thrive in this day and age without a strong social media presence.

Any brand that uses Facebook knows how important the News Feed is – and many of the algorithms which keep it running are famously kept secret, to ensure brands aren’t able to exploit the system.

Social media has evolved so much in so little time that it’s very hard for brands to keep up with changes and stay abreast of new challenges and opportunities as they emerge, let alone take advantage of them.

Figuring out how to optimize a Facebook page is a big ask. Even harder is figuring out how to create a useful platform – one that plays its role in generating sales leads but isn’t so salesy in its updates that it instantly turns users off.

Improving products and services to fit buyer needs is a surefire way to retain their custom.

Are you using data gleaned from social media to help make critical marketing decisions?

It’s amazing how leaps and bounds in technological advances in digital media can either be industry breaking advances or just added clutter for marketers to fit into their media plans. Which one of these scenarios best describes Twitter’s Periscope platform?

The way you tweet could be about to change forever as rumours are swirling that the social network will scrap its longstanding 140-character limit later this year. In its place, users are expected to have a mammoth 10,000 characters to play with.

Facebook has rolled out a major update to its Events product in 10 US cities this week.

Instagram spent much of 2015 grabbing headlines. It toppled Facebook from its throne as the most popular social media platform and left Twitter in its dust after racking up more than 400 million followers in late summer.

According to data from the Pew Research Centre, 74% of American adults are active on social media. With that in mind, it’s obvious that social media is a great place for marketers to be.

A brand new survey reported today in the Wall Street Journal has thrown serious shade at Facebook, citing Instagram and the messaging app Snapchat as more impactful.