Category: Social Media

The app market continues to grow, with a 24% year on year increase in Android and IoS app revenue in 2020.

Is your LinkedIn profile looking a bit stale? We take a look at new features and tools to help you stand out on the platform.

How has social media changed and how is it likely to evolve in the coming year?

A guided way to take the plunge with YouTube, with your first 10 videos outlined for you.

A complete guide to image sizes for the main social media platforms.

How to develop a winning social media strategy. A look at the successful approaches adopted by 10 brands.

Find out where your audience is watching, discovering and buying in 2020.

Are your social media efforts not bringing the results you'd like? Here are five top ways to drive engagement and build your audience.

8 ways to make the most of your social media marketing and ensure your brand stands out.

Instagram is all about the visuals - but it's just as important to get the accompanying copy right for your brand and for SEO.

Here it is, the social media cheat sheet for image and video sizes - updated for 2020.

If you're wondering whether it's worth investing in social media, these are the stats to guide you.

Learn from the experts: how to build your reputation and stand out from the crowd on Instagram.

If you haven’t yet set up your business profile, or feel it’s in need of freshening up, this is the guide for you.

At what point do privacy concerns outweigh the conveniences of the tools we use every day?

Video marketing used to be a costly endeavor. These days, it’s a different ballgame and there are plenty of tools to help.

Give your career a boost with this guide to setting up and maintaining an excellent LinkedIn profile.

How to check if you had an account, and save your data and photos before shutdown.

A complete guide to the right image sizes for all the major social media platforms - updated for 2019.

3 ways to make the best use of AI to streamline your efforts and give your business the edge over competitors.

With 5 billion monthly users worldwide, is it time your business started using Messaging Apps?

How can you plan your strategy most efficiently? Read our guide for planning tips and the best tools to use along the way.

You too will be able to delete messages - but you’d better be quick!

Instagram is an ideal platform for quick, clever content to turn your followers into customers.

How to achieve the perfect Facebook ad creative. A guide through the essentials you need to get right.

Read on for these easy to use strategies to help you stand out from the crowd and drive engagement on social media.

Did you know that 74% of people use social media to guide their purchase decisions? That’s a massive number, so if you don't use these platforms you're leaving money on the table

Even if you don't sell online, you can still harness the power of social media for your bricks and mortar store.

A series of changes to Facebook's online sales platform, Marketplace, aims to scale up its reach and relevance. One major change gives business users the opportunity to sell on its platform for the first time.

Learn how to audit your Facebook Business Page (and why it should be a regular activity) with our step-by-step guide.

Are you using LinkedIn to its full potential for your business? If you aren't using your account to source leads, try these four strategies.

Do you rely on how many likes or shares your social media posts receive in order to judge how effective you are? There are four other metrics that could be more useful.

More than half of US businesses use Twitter for marketing purposes, but many are guilty of not utilizing the tools available to make it as effective as it could be.

You might not associate Facebook with brain-powered computing, wearable technology, cutting-edge virtual or augmented reality, but that's what emerged at their Developer Conference.

Your ecommerce business may not necessarily be lagging behind in sales, but that doesn’t mean you shouldn’t try to make improvements.

If you’ve experienced variable engagement rates and unreliable traffic generation from your social media activity, you’ve likely invested time in revising your post messaging and creative already.

Since unveiling its new look Instagram for Business blog at the beginning of this month, the social network has been sharing news and updates thick and fast.

If you’re guilty of neglecting your LinkedIn activities a little, the world’s largest B2B platform has more than a few new initiatives to win you back.

How will the social media landscape as we know it change over the course of the next 12 months? Is social set to become more tribal? This new infographic shows how your business will need to adapt.

It’s hard to talk about brands who succeeded at social media in 2016 without putting an emphasis on the Facebook-owned, photography-based platform, Instagram.