Category: Search News

On 1st August Google began pushing an almighty core update. It went on for over a week and now it’s done we’re ready to give you the lowdown on what happened.

The two tech giants are vying to bring connectivity to large parts of Africa, but what's their gameplan?

Probably more than you think. Google knows a lot about you not just through its search products but also through apps, mail and other internet-related services.

Google, the ubiquitous, the all-powerful, the seemingly insurmountable. But hold on, they really aren’t the only player in the game. Let’s look at some of the alternatives.

The speed update is now rolling out for all users. It will only affect the mobile search rankings of the slowest sites.

Google's new mapping features include personalised discovery tools and easier group planning.

Verification means businesses can exert more control over their brand on Google results.

A series of tweets aims to provide clarity on a number of issues.

More editorial data-based stories up front, smart visuals and simpler navigation in the updated Trends tool.

Google says parallel tracking compulsory from 30 Oct for AdWords accounts using click measurement systems. It also detailed a timetable for further warnings for HTTP sites, in AdWords and Chrome.

What’s the deal with Google and meta description length? Here’s what you need to know.

Google will email users prior to moving accounts across and will avoid the busy months of November and December.

Webmasters report receiving notification of mobile-first indexing for their sites.

The revamp has innovations such as confidential mode and self-destructing emails, alongside built-in productivity features such as Calendar and Tasks.

Google launches new video ad format for reach beyond YouTube; plus its latest bid to create a messaging service to rival the big players, and parent company Alphabet shrugs off concerns with record 1st quarter profits.

Sites which follow best practices for mobile-first indexing will be the first to be migrated.

The EU’s new data regulation comes into force in May. Anyone who does business on the web or has a web presence needs to know what this means.

Google says this is a broad update to its 'core algorithm', but what makes an update part of the core? Just what is that, how often can we expect Google to update and how will it affect your website?

When you think local SEO, you think Google. But another big name has been making some moves lately to enter the conversation, and that’s Facebook.

SMX is back in town - get a 15% discount on tickets.

Google's new tools show how your site measures up against the competition, and what slow speeds might be costing you.

Google Alphabet have released the latest change to AdSense and it’s a pretty impressive one. Auto ads drive 10% more revenue and manage your ads for you.

Google is getting in on the ‘story' act and giving another push to its Accelerated Mobile Pages with its new AMP Story format, just released in developer preview.

Google might just be quietly breaking the relationship between itself and the publishers it relies upon. But what’s the long-term goal here?

Created for you to fill to fill a gap in local news, could it end up damaging an already struggling industry? Just what is Google Bulletin, how does it work and how will it be used?

2018 might be the Chinese Year of the Dog, but it’s going to be Google's Year of the Machine. In this year's piece I go through my predictions for 2017 and my new predicted Google focus for 2018. Want to see how I did for 2017? Read on..!

Google had another busy year in 2017. Recap the biggest search algorithm updates with this infographic.

Google has announced that the new version of Search Console is to be rolled out to all verified users following extensive testing.

Google is to replace its First Click Free (FCF) policy with a new structure called Flexible Sampling, which allows news providers to decide how many, if any, articles are offered free.

Google My Business added a new feature to its current offering earlier this month, providing firms with a new way to connect and engage with customers. Questions and Answers.

Google has sent out a warning to webmasters that HTTP sites containing forms and other input fields will be marked Not Secure from October.

Want to win more customers from the mobile web? New features help you measure and improve your mobile site speeds, and see how you do against competitors.

Google found promoting its own comparison shopping service in its search results whilst demoting those of competitors.

Voice search optimization is one of the year’s newest buzzwords and increasingly something that marketers are being told to be aware of and prepare for. But what is it and why does it matter?

With one week to go before the UK general election, the polls are all over the place and once again no-one is quite sure what’s going to happen. So let’s roll up our sleeves and see what the data shows.

Google has revealed two AdSense updates, based on direct feedback from publishers. One change means Google is now able to block ads on a page level rather than sitewide for AdSense policy violations.

Not sure about HTTPS? Need to make the jump but not got round to it? Well, these latest changes from Google may just give you the impetus you need. Find out about the changes and just how to become compliant as painlessly as possible in this article.

If you sell online or rely on Google Shopping to help generate ecommerce conversions, the latest change to Google image search is set to have some very interesting repercussions.

Google has announced that its Customer Reviews program, which will replace the longstanding Google Trusted Stores, has been rolled out in several more countries this month.

The search marketing conference series SMX comes to London in May, with Wordtracker readers able to claim 15% off tickets with our discount code.