Category: Search News

Google My Business added a new feature to its current offering earlier this month, providing firms with a new way to connect and engage with customers. Questions and Answers.

Google has sent out a warning to webmasters that HTTP sites containing forms and other input fields will be marked Not Secure from October.

Want to win more customers from the mobile web? New features help you measure and improve your mobile site speeds, and see how you do against competitors.

Google found promoting its own comparison shopping service in its search results whilst demoting those of competitors.

Voice search optimization is one of the year’s newest buzzwords and increasingly something that marketers are being told to be aware of and prepare for. But what is it and why does it matter?

With one week to go before the UK general election, the polls are all over the place and once again no-one is quite sure what’s going to happen. So let’s roll up our sleeves and see what the data shows.

Google has revealed two AdSense updates, based on direct feedback from publishers. One change means Google is now able to block ads on a page level rather than sitewide for AdSense policy violations.

Not sure about HTTPS? Need to make the jump but not got round to it? Well, these latest changes from Google may just give you the impetus you need. Find out about the changes and just how to become compliant as painlessly as possible in this article.

If you sell online or rely on Google Shopping to help generate ecommerce conversions, the latest change to Google image search is set to have some very interesting repercussions.

Google has announced that its Customer Reviews program, which will replace the longstanding Google Trusted Stores, has been rolled out in several more countries this month.

The search marketing conference series SMX comes to London in May, with Wordtracker readers able to claim 15% off tickets with our discount code.

Google has released its latest cyber security figures as part of its #NoHacked campaign and its update shows a growth in hacking over the last 12 months.

Google's latest update to its Search Quality Rater’s Guidelines carries a notable emphasis on tackling fake news, poor quality sites and clickbait content.

How you've been solving Google's most difficult problems for them.

If you’ve seen a large drop in traffic since the start of March (especially within the last week) this might be very relevant.

Google demos new video recognition capability, upcoming developments to click-to-call ads, can new pages rank for competitive keywords, and a new invisible Captcha.

Google has been busy over the last week or so, with lots of news coming from the search engine's HQ. We've rounded up the most important developments so you don't miss any of the news you need to know.

For those of you following the mobile revolution, you’ll have repeatedly heard experts reference the importance of being mobile ready.

If you have a large site, or spend a lot of time wondering what Google is up to and how it determines your rankings, you might have heard talk recently about crawl budget.

The penalty targets intrusive mobile interstitials, meaning sites that use that type of advert within the mobile versions of their site could see themselves tumbling down the search results pages.

Following the furor surrounding fake news and its role in the US presidential elections in November, Facebook has announced that it will provide users in Germany with a number of tools to report fake news in the run up to its own elections later this year.

Google had a very busy year in 2016 with major developments across mobile, local, paid advertising and organic results.

2016 was a bumper year for Google with major changes to its index, new algorithms, tools and a whole host of new features. We review the big ones to know about.

Google made some big changes last year, a lot of which were under the hood. Many of them didn’t even have a direct impact on the results. However, put those changes together and they start to tell an important story.

What is true, correct, a ‘fact’ is difficult to pin down. On both sides of the Atlantic this has been shown to have somewhat dramatic effects first in Brexit and then the US presidential election. In both campaigns there were accusations of lying, dubious statistics playing a key role and vocal groups attempting to drown each other out. So what role does Google have to play in any of this?

Two of the biggest names in digital have launched initiatives to rid their services of fake news stories this week.

It was one of the most divisive campaigns in history, fought across swing states and social media. As the dust settles on a historic win for billionaire businessman Donald Trump, we look at whether or not search predicted what the pundits didn't.

At the end of one of the most divisive, fraught and at times ugly, political battles of recent years, Election Day 2016 is finally here.

Google has confirmed that it will create a separate search index specifically for mobile within the next couple of months.

Penguin has dominated headlines during the course of the last week but, behind the scenes Google has also been quietly working on a range of changes, new ad formats and new products for AdWords.

The much awaited update to Google’s Penguin algorithm has been released with the search engine confirming that it will now run in real time.

Online reviews are an area of increasing importance for local SEO.

Google’s Keyword Planner has recently starting grouping search results for similar terms - something which has been less than well received by users.

SMX Advanced took place last week, with speakers from firms such as Microsoft, Vistaprint, Conde Nast and of course, Google.

Google doesn't seem to be as advanced as we think it is, especially when dealing with intent. Here we break down a widely quoted search result for some revealing insights into just how Google judges relevance.

According to newly released Google Transparency Report safe browsing statistics, over 10 million internet users encounter unsafe websites delivering malware and spam every week.

Video marketing is a hot topic in marketing offices the world over, fueled by the huge popularity of YouTube and the need to reach consumers in ways that best suit their consumption habits.

Local search is becoming increasingly important – with the rise in mobile internet usage, local search results provide highly personalized and therefore highly relevant search results.

If you’re an online retailer, zero or almost zero conversions is likely one of the ecommerce nightmares that likely keeps you awake at night – or has you waking up in a cold sweat in the middle of the night.

Google has started testing a new feature which would allow businesses to insert their own promoted content directly into the organic search results.