Category: Search News

Google launches new video ad format for reach beyond YouTube; plus its latest bid to create a messaging service to rival the big players, and parent company Alphabet shrugs off concerns with record 1st quarter profits.

Sites which follow best practices for mobile-first indexing will be the first to be migrated.

The EU’s new data regulation comes into force in May. Anyone who does business on the web or has a web presence needs to know what this means.

Google says this is a broad update to its 'core algorithm', but what makes an update part of the core? Just what is that, how often can we expect Google to update and how will it affect your website?

When you think local SEO, you think Google. But another big name has been making some moves lately to enter the conversation, and that’s Facebook.

SMX is back in town - get a 15% discount on tickets.

Google's new tools show how your site measures up against the competition, and what slow speeds might be costing you.

Google Alphabet have released the latest change to AdSense and it’s a pretty impressive one. Auto ads drive 10% more revenue and manage your ads for you.

Google is getting in on the ‘story' act and giving another push to its Accelerated Mobile Pages with its new AMP Story format, just released in developer preview.

Google might just be quietly breaking the relationship between itself and the publishers it relies upon. But what’s the long-term goal here?

Created for you to fill to fill a gap in local news, could it end up damaging an already struggling industry? Just what is Google Bulletin, how does it work and how will it be used?

2018 might be the Chinese Year of the Dog, but it’s going to be Google's Year of the Machine. In this year's piece I go through my predictions for 2017 and my new predicted Google focus for 2018. Want to see how I did for 2017? Read on..!

Google had another busy year in 2017. Recap the biggest search algorithm updates with this infographic.

Google has announced that the new version of Search Console is to be rolled out to all verified users following extensive testing.

Google is to replace its First Click Free (FCF) policy with a new structure called Flexible Sampling, which allows news providers to decide how many, if any, articles are offered free.

Google My Business added a new feature to its current offering earlier this month, providing firms with a new way to connect and engage with customers. Questions and Answers.

Google has sent out a warning to webmasters that HTTP sites containing forms and other input fields will be marked Not Secure from October.

Want to win more customers from the mobile web? New features help you measure and improve your mobile site speeds, and see how you do against competitors.

Google found promoting its own comparison shopping service in its search results whilst demoting those of competitors.

Voice search optimization is one of the year’s newest buzzwords and increasingly something that marketers are being told to be aware of and prepare for. But what is it and why does it matter?

With one week to go before the UK general election, the polls are all over the place and once again no-one is quite sure what’s going to happen. So let’s roll up our sleeves and see what the data shows.

Google has revealed two AdSense updates, based on direct feedback from publishers. One change means Google is now able to block ads on a page level rather than sitewide for AdSense policy violations.

Not sure about HTTPS? Need to make the jump but not got round to it? Well, these latest changes from Google may just give you the impetus you need. Find out about the changes and just how to become compliant as painlessly as possible in this article.

If you sell online or rely on Google Shopping to help generate ecommerce conversions, the latest change to Google image search is set to have some very interesting repercussions.

Google has announced that its Customer Reviews program, which will replace the longstanding Google Trusted Stores, has been rolled out in several more countries this month.

The search marketing conference series SMX comes to London in May, with Wordtracker readers able to claim 15% off tickets with our discount code.

Google has released its latest cyber security figures as part of its #NoHacked campaign and its update shows a growth in hacking over the last 12 months.

Google's latest update to its Search Quality Rater’s Guidelines carries a notable emphasis on tackling fake news, poor quality sites and clickbait content.

How you've been solving Google's most difficult problems for them.

If you’ve seen a large drop in traffic since the start of March (especially within the last week) this might be very relevant.

Google demos new video recognition capability, upcoming developments to click-to-call ads, can new pages rank for competitive keywords, and a new invisible Captcha.

Google has been busy over the last week or so, with lots of news coming from the search engine's HQ. We've rounded up the most important developments so you don't miss any of the news you need to know.

For those of you following the mobile revolution, you’ll have repeatedly heard experts reference the importance of being mobile ready.

If you have a large site, or spend a lot of time wondering what Google is up to and how it determines your rankings, you might have heard talk recently about crawl budget.

The penalty targets intrusive mobile interstitials, meaning sites that use that type of advert within the mobile versions of their site could see themselves tumbling down the search results pages.

Following the furor surrounding fake news and its role in the US presidential elections in November, Facebook has announced that it will provide users in Germany with a number of tools to report fake news in the run up to its own elections later this year.

Google had a very busy year in 2016 with major developments across mobile, local, paid advertising and organic results.

2016 was a bumper year for Google with major changes to its index, new algorithms, tools and a whole host of new features. We review the big ones to know about.

Google made some big changes last year, a lot of which were under the hood. Many of them didn’t even have a direct impact on the results. However, put those changes together and they start to tell an important story.

What is true, correct, a ‘fact’ is difficult to pin down. On both sides of the Atlantic this has been shown to have somewhat dramatic effects first in Brexit and then the US presidential election. In both campaigns there were accusations of lying, dubious statistics playing a key role and vocal groups attempting to drown each other out. So what role does Google have to play in any of this?