Category: Search News

2021 has been quite the year, with some of the biggest and most frequent updates across Search seen for a long time. So here's a recap of the main events.

An under the radar update to round off 2021.

Google also announced two new best practices for product reviews, which will take effect in a future update.

Timeline is now open-ended to accommodate sites experiencing "unexpected challenges".

Google's core update rolling out just ahead of the holiday shopping season.

Google continues efforts to tackle spammy content with this algorithm update.

Features are being migrated to Google Search and Maps. and can be managed directly from there.

Instead of waiting to be seen, IndexNow allows webmasters to alert search engines of new content and changes to existing content. But will Bing make it a success?

Multimodal search, related topics in video and new search results features are all part of how MUM will change the search landscape.

Following tweaks to the system, Google is now using HTML title tags in 87% of cases, up from 80% when the change rolled out in mid-August.

A change to the way Google generates web page titles in search results listings has caused quite a stir. We unpack what’s happened and what you need to know.

Instagram outlines how its Search works, and how you can optimize to improve your visibility in the search results.

A holistic view of Google Search: the approach, and how individual elements such as organising and ranking the information, work.

Measures include restricting ads and overly commercial content, and stronger controls in YouTube and Search.

The update aims to tackle link spam more broadly across multiple languages.

It’s been a tumultuous couple of months, with Google rolling out a total of 6 updates since April. So if you’ve seen your rankings bouncing around a bit I wouldn’t be surprised. We sum up what’s happened and the interlaced effect of all these updates.

In the face of much opposition Google have delayed FLoC until 2023. So why have they done this and what does it mean for browser tracking?

This is the second part of the update, completing the June 2021 Core Update released last month.

The update started on 23 June, with the second part rolling out on the 28th.

The update, which brings Core Web Vitals into the ranking mix, will run to the end of August.

June has seen one massive core update roll out, and with the Page Experience update currently rolling out and another core update planned for July, it’s a good idea to take a closer look.

Two for the price of one as Google says another core update will happen in July.

Google last week revealed a slew of new technologies that they have been working on behind the scenes. Two of these are Google MUM and LaMDA. But what do they mean for Search?

Mid-June rollout will start with mobile. Google says don't panic if you're not ready.

1,000 times more powerful than BERT, MUM can multitask to handle complex search queries.

New pilot lets site owners submit reports directly to search team.

What the FLoC? A deep dive into Google's dramatic changes to the way online advertising works.

The ranking update will now start rolling out gradually in mid-June 2021. New Page Experience report available in Search Console.

The new update, which is separate from core updates, will reward high quality product review content.

Google says policies put to the test amid the global pandemic, multiple elections worldwide and the continued fight against bad actors.

These include infographic panels, expanding carousels, in-image search and aggregated information presented to deliver answers quickly.

A more comprehensive view of your data with all your accounts across Google services in one place.

Google able to hone in on relevant information buried deep in a webpage.

'About this result' feature enables searchers to learn more about a site before clicking on it.

The changes provide more granular information to help webmasters resolve crawl issues.

Google heeds feedback to retain Structured Data Testing Tool. Separately, the Request Indexing feature is now available again.

Early reports indicate this was a big update. Analysis of winners and losers has already started.

Local SEO is essential for growth. Make sure yours is up to scratch

Google's first core update since May started rolling out on 3 Dec.

Insights will help businesses stay on top of emerging trends and opportunities in your market niche.