Category: SEO

Give your website the best chance of recovery through these actionable steps.

See if Google has suggested actions, opportunities or issues to fix for your site.

The updated policy now also covers first-party involvement or oversight of content.

Key site performance metrics will continue to be available as separate reports.

Eight ways to use Google Trends to boost your SEO and keep your website up-to-date and relevant.

Get instant views of your website performance and user activity.

Want to boost the visibility of your Instagram profile? Check out this ultimate guide to Instagram SEO to understand how to drive traffic to your page effectively.

Key features to look out for to ensure your web hosting is on track to support your SEO efforts.

Some publishers may not fully regain previous traffic levels after recent core updates.

The new, more user-friendly design offers more filters and actionable data on page.

Why focusing on vanity metrics can hinder your SEO success, and how to shift towards meaningful metrics that drive real business growth.

A new feature in Search Console offers suggestions for SEO improvements specific to your site.

Developers have a year to transition to new links to avoid disruption with the deprecation of Google's shorterner service.

A recent study breaks down figures for the US and EU, and also shows the number of searches going to Google properties.

Google says focus on your content and audience, diversifying traffic sources and building for the long term.

The new metric replaces First Input Delay in a scheduled change from Google.

Don't strip out metadata tags indicating an image was created using generative AI.

Trend detection gives insights into subtle shifts over time, helping spot potential issues and opportunities earlier.

An updated starter guide and new video series aim to demystify the complexities of SEO and Search for a starter audience.

The free websites made with Business Profiles will be shut down in March.

The Mobile Usability report, Mobile-Friendly Test tool, Mobile-Friendly Test API and Googlebot Crawl Rate tool are all going away.

Selecting pages for revision and using the best tactics to revive old content.

If your site is impacted you may see a drop in click-through rates from Google.

How to protect your search rankings against - or even take advantage of - SERP volatility.

New section details what to do if your preferred site name isn’t selected.

Google calls for public discussion on new web standards and protocols in the wake of generative AI and other new tech.

The shutdown of Universal Anlytics began on 1 July and is moving on a rolling basis, so some data may still be visible.

Test and Compare feature lets you make a data-driven choice on the best thumbnail for your video.

Interaction to Next Paint will replace First Input Delay (FID) in March 2024.

Small number of remaining sites will remain on desktop-indexing and likely never move across.

Google issues clarification after blog update causes some confusion.

New best practice guidance on anchor text, internal and external links.

All active A/B testing and personalizations in Optimize will end on 30 Sep.

Here’s what the team considers the most effective ways to improve performance, which are applicable to most sites and most realistic to get done.

Changing how we search for, create and research new content.

E-A-T becomes E-E-A-T for experience, expertise, authoritativeness and trustworthiness.

The update is global and affects all languages.

The December 2022 update is global, for all languages, and will take around two weeks to complete.

Google’s guide lists current and retired ranking systems and what they do, on one centralized page.

6 tips from Google on how to improve your appearance in Search to ensure your site stands out from the crowd.