Category: SEO

Google has confirmed that AMP links can now be displayed in the search engine’s position zero – the space at the very top of the search results on mobile search.

Featured snippets are a great opportunity for marketers to appear at the top of the SERPs and boost brand visibility. Read on for how to optimize for this feature.

Want to become one of the top-ranked websites in your local area? This Fast Start Guide tells you all you need to know.

If local SEO is important to your business, or if you have physical bricks and mortar locations, local citations should form a part of your optimization strategy.

Google has announced that it will extensively redesign Search Console to allow for better insights, improved workflow and faster feedback between Google and webmasters.

When it comes to helping users find your site easily, SEO is just as important for your ecommerce pages as it is for your blog and content marketing.These five actions will get you started.

How do you know your SEO hire is going to deliver? Read on for 5 warning signs that you should be looking elsewhere.

If you’re serious about building the strongest, best converting landing pages possible, split testing should be a crucial and frequent part of your digital marketing repertoire.

It’s been a busy start to March in the SEO category with a host of news stories, data, products and best practice advice emerging.

The battle for local search prominence is getting hotter. If you haven’t yet made it a priority or factored it into your 2017 digital marketing strategy, now is the time to consider how you can go local.

Search engine optimisation and email marketing are some of the best forms of generating leads and a higher ROI, but these marketing forms are rarely talked about together.

There have been lots of developments in the SEO space this week. We've rounded up the most notable news stories here so you don't miss anything you should know.

You might have heard HTTPS mentioned a lot recently as many publishers debate whether it’s worth making the switch from HTTP to HTTPS. In this article, we’ll give you the background and give you a step by step guide to what you need to do to make the move.

The rise of the celebrity blogger and power influencer has not only permanently changed the media landscape, it’s also changed the way SEO professionals and brands big and small approach link building.

Negative SEO does the exact opposite of what SEO is supposed to do. Instead of intentionally driving traffic to your website, negative SEO actually drives it away. It’s no mistake, either. Negative SEO efforts are intentional.

I can’t help but giggle when I hear brands and businesses ask me if SEO is still worth investing in. I even hear fleeting claims the channel is dying out.

The Accelerated Mobile Pages project has reached its milestone one year anniversary this month.

The current digital marketing landscape is one of the most fiercely competitive spaces in business.

Is there an ideal post length? We tackle this topic in-depth to give you a better idea of how your blog post length affects your SEO performance.

Should you be outsourcing support for your WordPress website? We look at why this is worth considering, as well as some of the best providers out there.

Shopping cart abandonment is consistently one of the most frustrating of all ecommerce experiences for retailers. Millions of dollars are left sitting in baskets. So how can retailers salvage discarded purchases?

If you’re trying to improve your business’ local SEO, it’s likely you’ve heard of citations before. Citations are essentially mentions of your business on the internet, and they can come in a multitude of different forms.

The popularity of the mobile web has sent shockwaves through almost every facet of the digital marketing landscape. Find out all you need to know about AMP including how it could affect your brand here.

With Google placing an increasing emphasis on local search due to the predominance of mobile search, now is the time to start re-evaluating your local optimization strategies.

Google will start to use mobile page load speed as a ranking factor for its mobile friendly rankings.

These tips can help speed up slow loading pages and put your mobile site in the best shape possible ahead of Google’s push towards a more mobile-centric ranking algorithm.

In your efforts to promote your website, enhance your brand authority and improve your SEO, you’ll likely have come across many different ways to get your message heard. One of the most beneficial is media outreach.

You’re likely familiar with the effect page speed has on your site. For every one second delay in load time, your conversion rates drop by 7 percent. Plus, Google has said that page speed impacts search engine rankings.

When it comes to SEO friendly content, ecommerce websites have both a gift and a curse in the form of their product catalogue and the many individual and potentially optimized pages available to the site overall.

Google has issued a number of guidelines to bloggers and brands collaborating on product reviews, hinting that a new set of manual action penalties may be on the way.

Creating a perfectly optimized landing page means a big boost for your SEO efforts and for your search engine visibility.

Rumors are swirling this week that Google’s link operator could soon be switched off for good, after respected internet marketer, Bill Hartzer noticed that the function had stopped working for many top sites.

App optimization is big news and big business – with an average revenue of $4000 on the App Store to be made per single app, not to mention the benefits of being a constant presence in the hands, pockets and bags of your customers, competition for downloads is fierce.

SEO is a constantly evolving field that stops for nothing. From Google’s ever-changing algorithms to the next generation of content, there’s always something new, forcing you to reassess your approach and remain on the ball.

It looks like the highly anticipated Google Penguin update, due to be implemented by the end of this year, has been delayed until 2016, with a Google spokesperson confirming the news this week.

If you're exhausted by the quest for higher search positions on simple keywords with massive competition, the answer could lie in long tail keywords. Read on for step-by-step tips to finding and using long tail variations of your top keywords in your content.

Did you know that your website's usability and user experience can actually affect your search engine rankings? By improving both the usability and user experience your site offers visitors, you can improve your Google ranking.

Social media is a great tool to use for businesses but you can also see some horrible mistakes people make. Don't fall into those traps! It is very possible to avoid these mistakes simply by learning what they are, and applying the lessons. Let’s see what they are.

An animated visualization of the spiders and algorithms that make the search giant the powerhouse it is today