Category: SEO

Google revamps image search in increased emphasis on visual search capabilities.

Google has now been around for 20 years and in that time it has changed the world by becoming part of all of ours in a way that few other companies have managed. However at the heart of it, what it does has remained remarkably similar.

Heard of E-A-T? It’s the metric Google is focusing on to help judge page quality.

Read on to find out how to optimize for YouTube, the key ranking factors, and how to get your videos seen on Google too.

Search is not the same as it used to be. We've gone from one platform to many and there are now more ways than ever to interact with the internet. Where are we now and what’s next?

We all know by now that mobile is huge, it accounts for well over half of all searches. But Desktop was the main player for so long and habits are hard to break. So have you been optimising for the right device?

B2B businesses need to start acting more like B2C when it comes to their digital presence, or risk getting left behind.

Google makes it easier to connect AdWords accounts to their Optimize testing tool and allows for testing multiple keywords across campaigns and ad groups.

Artificial intelligence isn’t coming soon, it’s here now. And Google is frantically working on making theirs the best it can be. So what happens to SEO when Google develops AI good enough to outstrip any of the other ranking factors?

With the release of Google’s new ‘Talk to Books’ feature and their ‘Semantic Experiences’ project, does this mean AI is coming to search and what does this mean for keywords?

Google Knowledge Graph is an innovative tool that enables users to discover your business and contact you without even clicking on your webpage. Interesting? Let’s learn more about it in detail.

The short videos are hosted by Google’s Webmaster Trends Analyst John Mueller and provide quick, explanatory answers to common questions.

A rundown of the best UX and SEO practice to make sure your multimedia content is search-engine friendly.

Take a step back in time with this fun infographic tracing the fast moving history of SEO.

Customer stories can have a far greater impact than testimonials. Ken McGaffin explains why, and how you can collect your own stories.

The second annual LocalSEO Guide local ranking factors study has just been published. The 2017 study reviewed over 200 ranking factors and more than 100,000 local businesses in 150 cities to determine what is most effective when trying to rank in Google’s local pack.

Learn the rules for copywriting and optimizing your product listings effectively on Amazon, and take advantage of a special offer for Wordtracker readers.

Google AdWords has released new features and tools to help marketers coordinate their online and offline marketing efforts to deliver effective results.

Google has confirmed that AMP links can now be displayed in the search engine’s position zero – the space at the very top of the search results on mobile search.

Featured snippets are a great opportunity for marketers to appear at the top of the SERPs and boost brand visibility. Read on for how to optimize for this feature.

Want to become one of the top-ranked websites in your local area? This Fast Start Guide tells you all you need to know.

If local SEO is important to your business, or if you have physical bricks and mortar locations, local citations should form a part of your optimization strategy.

Google has announced that it will extensively redesign Search Console to allow for better insights, improved workflow and faster feedback between Google and webmasters.

When it comes to helping users find your site easily, SEO is just as important for your ecommerce pages as it is for your blog and content marketing.These five actions will get you started.

How do you know your SEO hire is going to deliver? Read on for 5 warning signs that you should be looking elsewhere.

If you’re serious about building the strongest, best converting landing pages possible, split testing should be a crucial and frequent part of your digital marketing repertoire.

It’s been a busy start to March in the SEO category with a host of news stories, data, products and best practice advice emerging.

The battle for local search prominence is getting hotter. If you haven’t yet made it a priority or factored it into your 2017 digital marketing strategy, now is the time to consider how you can go local.

Search engine optimisation and email marketing are some of the best forms of generating leads and a higher ROI, but these marketing forms are rarely talked about together.

There have been lots of developments in the SEO space this week. We've rounded up the most notable news stories here so you don't miss anything you should know.

You might have heard HTTPS mentioned a lot recently as many publishers debate whether it’s worth making the switch from HTTP to HTTPS. In this article, we’ll give you the background and give you a step by step guide to what you need to do to make the move.

The rise of the celebrity blogger and power influencer has not only permanently changed the media landscape, it’s also changed the way SEO professionals and brands big and small approach link building.

Negative SEO does the exact opposite of what SEO is supposed to do. Instead of intentionally driving traffic to your website, negative SEO actually drives it away. It’s no mistake, either. Negative SEO efforts are intentional.

I can’t help but giggle when I hear brands and businesses ask me if SEO is still worth investing in. I even hear fleeting claims the channel is dying out.

The Accelerated Mobile Pages project has reached its milestone one year anniversary this month.

The current digital marketing landscape is one of the most fiercely competitive spaces in business.

Is there an ideal post length? We tackle this topic in-depth to give you a better idea of how your blog post length affects your SEO performance.

Should you be outsourcing support for your WordPress website? We look at why this is worth considering, as well as some of the best providers out there.

Shopping cart abandonment is consistently one of the most frustrating of all ecommerce experiences for retailers. Millions of dollars are left sitting in baskets. So how can retailers salvage discarded purchases?