Category: SEO

Siteowners can now check performance ahead of the scheduled rollout of Page Experience to desktop.

Your URL structure is vital for your SEO and ecommerce business. Find out why it matters and best practices to use when structuring your web address.

Giving colleagues an understanding of SEO and why it matters gives your strategies a greater chance of success.

Google's redesign aims to make the tool more intuitive and clearer for data interpretation. We take a look at the new features.

Google's refresh aims to improve accessibility and user experience.

The rollout will start in February 2022 and builds on the Page Experience update rolled out on mobile earlier this year.

An SEO guide to handling zero click searches. How to avoid them and what to do if you can't.

More guidance for publishers on controlling how Google shows their site in the search results.

New SEO guide outlines how ecommerce sites can ensure their site works optimally across Google Search.

Insights into how major ecommerce website builders perform against Google's Page Experience and Core Web Vitals updates.

It’s been almost a month since Google rolled out changes to how the title tag works. If you’re just spitting out your coffee thinking ‘what changes?’ that’s because Google did so with little warning or explanation. So pretty much the same as usual.

Safe Browsing dropped as Page Experience ranking signal in an update to the report in Search Console.

Google outlines how these SEO status and error codes affect a site’s performance in the search results.

5 ways in which you can use customer reviews to boost your visibility in local search.

Read on for a deeper insight into what Google's E-A-T is looking for, and how this can help your content rank well in the search results.

Google says most rich result types now have their own breakout row in the performance report.

The new tool is general purpose for all structured data types, not just those supported in Google search results.

We look at how to uncover and fix SEO problems, with a particular focus on issues for ecommerce stores.

A guide to all aspects of image optimization, including the best tools and plugins to use.

The FAQ covers the technical parameters, importance and effect of the upcoming page experience update. Plus, Google updates the Core Web Vitals CLS scoring.

Improved data filtering and comparison mode will help site owners in their data analysis.

Google places a strong emphasis on quality of content. Here are some practical ways to make sure you're on track with E-A-T.

Google says you can expect to see better scores as a result.

Even small adjustments can have a big impact. Follow these actionable tips to make your website more successful in driving leads and sales.

10 actionable tips for how to use branding to boost your SEO efforts and improve your online visibility and organic reach.

Core Web Vitals are coming, and Google has made a big show about it. In the context of their usual update comms and the tools we're given to assess the impact, it's time to start thinking about this a little differently.

How to get the most out of your Google Shopping campaigns.

Make sure your site hits the ground running on launch day.

More granular insights and actionable data for webmasters in the new report.

Why web design is important for SEO, and how to make sure it works to enhance it.

Clarity offers heatmaps, session playbacks and click filters to help webmasters improve website user experience.

From frustrating checkouts to hidden products - 6 reasons why potential customers bail, and how to fix.

To succeed on Amazon you have to understand how their search algorithm works. Here's what you need to know.

Key features include smart predictions and insights, deeper integration with Ads, more granular controls and customer lifecycle data.

Google is moving forward with selected sites from November. Here’s what you need to know.

With so much of our activity transferring online, site speed has never been more important.

Even if you think it’s good, trust me when I say, it’s time to recheck your site’s performance according to Google.

Google details ways retailers can exercise greater control over how their product information appears in the search results.

Pages providing high quality user experience will be highlighted, based on signals from Core Web Vitals.

Core Web Vitals will start to impact rankings next year. Study shows under 15% of search results are optimized well enough to pass assessments.