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The new metric replaces First Input Delay in a scheduled change from Google.
SEO
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Don't strip out metadata tags indicating an image was created using generative AI.
SEO
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Trend detection gives insights into subtle shifts over time, helping spot potential issues and opportunities earlier.
SEO
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An updated starter guide and new video series aim to demystify the complexities of SEO and Search for a starter audience.
SEO
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The free websites made with Business Profiles will be shut down in March.
SEO
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The Mobile Usability report, Mobile-Friendly Test tool, Mobile-Friendly Test API and Googlebot Crawl Rate tool are all going away.
SEO
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Selecting pages for revision and using the best tactics to revive old content.
SEO
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If your site is impacted you may see a drop in click-through rates from Google.
SEO
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How to protect your search rankings against - or even take advantage of - SERP volatility.
SEO
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New section details what to do if your preferred site name isn’t selected.
SEO
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Google calls for public discussion on new web standards and protocols in the wake of generative AI and other new tech.
SEO
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The shutdown of Universal Anlytics began on 1 July and is moving on a rolling basis, so some data may still be visible.
SEO
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Test and Compare feature lets you make a data-driven choice on the best thumbnail for your video.
SEO
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Interaction to Next Paint will replace First Input Delay (FID) in March 2024.
SEO
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Small number of remaining sites will remain on desktop-indexing and likely never move across.
SEO
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Google issues clarification after blog update causes some confusion.
SEO
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New best practice guidance on anchor text, internal and external links.
SEO
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All active A/B testing and personalizations in Optimize will end on 30 Sep.
SEO
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Here’s what the team considers the most effective ways to improve performance, which are applicable to most sites and most realistic to get done.
SEO
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Changing how we search for, create and research new content.
SEO
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E-A-T becomes E-E-A-T for experience, expertise, authoritativeness and trustworthiness.
SEO
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The update is global and affects all languages.
SEO
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The December 2022 update is global, for all languages, and will take around two weeks to complete.
SEO
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Google’s guide lists current and retired ranking systems and what they do, on one centralized page.
SEO
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6 tips from Google on how to improve your appearance in Search to ensure your site stands out from the crowd.
SEO
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This technical guide covers file sizes and types, compression tools, and a handy technical jargon buster.
SEO
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Need some help to push up your click-through rates? Check out these easy-to-implement strategies to get your traffic moving!
SEO
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New format also includes larger favicon and more prominent Sponsored label for ads.
SEO
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Google has announced a major refresh and simplification of its guidelines for site owners.
SEO
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Make sure your ecommerce site and products are best placed with the holiday shopping season coming up.
SEO
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The change allows creators more opportunity to optimize their content for search.
SEO
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While there's no magic formula, a study does shed some light.
SEO
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Want to expand your reach and start making more sales in other countries? Nailing down your SEO for international markets is the key to success.
SEO
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Recent updates to Search Console reports also include a new video report and simplified item classification.
SEO
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Bounce rate, conversion rate and UTM parameters now available.
SEO
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Google continues preparations for sunsetting Universal Analytics, with Analytics 4 properties now available on SC Insights.
SEO
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8 basic SEO tips with a focus on ecommerce, to get your site ranking high in Google’s search results.
SEO
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Key stats to help you understand the landscape and shape your SEO strategy for 2022.
SEO
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The most common issues which be causing your website to lose money - and how to fix them.
SEO
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Google has documented an existing policy. What are the SEO takeaways?
SEO