Category: SEO

Selecting pages for revision and using the best tactics to revive old content.

If your site is impacted you may see a drop in click-through rates from Google.

How to protect your search rankings against - or even take advantage of - SERP volatility.

New section details what to do if your preferred site name isn’t selected.

Google calls for public discussion on new web standards and protocols in the wake of generative AI and other new tech.

The shutdown of Universal Anlytics began on 1 July and is moving on a rolling basis, so some data may still be visible.

Test and Compare feature lets you make a data-driven choice on the best thumbnail for your video.

Interaction to Next Paint will replace First Input Delay (FID) in March 2024.

Small number of remaining sites will remain on desktop-indexing and likely never move across.

Google issues clarification after blog update causes some confusion.

New best practice guidance on anchor text, internal and external links.

All active A/B testing and personalizations in Optimize will end on 30 Sep.

Here’s what the team considers the most effective ways to improve performance, which are applicable to most sites and most realistic to get done.

Changing how we search for, create and research new content.

E-A-T becomes E-E-A-T for experience, expertise, authoritativeness and trustworthiness.

The update is global and affects all languages.

The December 2022 update is global, for all languages, and will take around two weeks to complete.

Google’s guide lists current and retired ranking systems and what they do, on one centralized page.

6 tips from Google on how to improve your appearance in Search to ensure your site stands out from the crowd.

This technical guide covers file sizes and types, compression tools, and a handy technical jargon buster.

Need some help to push up your click-through rates? Check out these easy-to-implement strategies to get your traffic moving!

New format also includes larger favicon and more prominent Sponsored label for ads.

Google has announced a major refresh and simplification of its guidelines for site owners.

Make sure your ecommerce site and products are best placed with the holiday shopping season coming up.

The change allows creators more opportunity to optimize their content for search.

While there's no magic formula, a study does shed some light.

Want to expand your reach and start making more sales in other countries? Nailing down your SEO for international markets is the key to success.

Recent updates to Search Console reports also include a new video report and simplified item classification.

Bounce rate, conversion rate and UTM parameters now available.

Google continues preparations for sunsetting Universal Analytics, with Analytics 4 properties now available on SC Insights.

8 basic SEO tips with a focus on ecommerce, to get your site ranking high in Google’s search results.

Key stats to help you understand the landscape and shape your SEO strategy for 2022.

The most common issues which be causing your website to lose money - and how to fix them.

Google has documented an existing policy. What are the SEO takeaways?

Item classifications will now be shown as valid or invalid, giving a sharper focus on issues needing attention.

10 key factors to consider to make sure you get the right ecommerce platform for your business.

6 of the most common problems for ecommerce sites with static images - and how to fix them.

How do Google penalties work and what should you do if hit by one?

Highlight your company’s pro-environmental practices with these new business attributes. Plus, Pinterest expands climate misinformation policy.

In this post we take you through Google's guidance on getting your videos indexed and optimised for SEO.