Why you should turn new customers into repeat customers [infographic]

Posted by Rebecca Appleton on 16 Aug, 2017
View comments Marketing
We all know that repeat customers are of key importance to a business. They spend more, are easier to sell to and cost less than new customers.

As a business owner, it’s great to see repeat customers choosing you over and over again. But without new customers, it’s impossible to get the orders through the door and set the stage for recurring business.

If you feel conflicted, and unsure where to direct your efforts, adopt the mindset that new and repeat business acquisition doesn’t have to be mutually exclusive. Focus on acquiring new customers and then turn your wins into ongoing revenue through strong care and retention work.

The infographic below gives you five good reasons why repeat customers are so important.


Source: Constant Contact

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