9 Tips for building a successful company logo [infographic]

Posted by Rebecca Appleton on 3 Apr, 2017
View comments Marketing
Creating a logo for your business, whether it’s a new start-up just getting off the ground or an established brand building a new image, can be a complex task.

For something as critical as a logo, which is often the first thing consumers associate with your business, there are a multitude of considerations and questions at play.

You’ll need to consider color schemes, icons, fonts, shapes and styles but also, take a wider view which carefully considers your market, competitors, business values and customer demographic. Tying all of these separate thought processes into a single, cohesive logo can feel like mission impossible. However, a step-by-step approach can yield beautiful results.

This new infographic sets out nine tips for logo design, ranging from knowing your brand and creating a design process to the importance of online research and carrying out mind mapping.

 


Source: http://www.market-inspector.co.uk/blog/2017/02/building-successful-logo-for-your-company  

 

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