For something as critical as a logo, which is often the first thing consumers associate with your business, there are a multitude of considerations and questions at play.
You’ll need to consider color schemes, icons, fonts, shapes and styles but also, take a wider view which carefully considers your market, competitors, business values and customer demographic. Tying all of these separate thought processes into a single, cohesive logo can feel like mission impossible. However, a step-by-step approach can yield beautiful results.
This new infographic sets out nine tips for logo design, ranging from knowing your brand and creating a design process to the importance of online research and carrying out mind mapping.