Statistics from the Super Bowl [infographic]

Posted by Rebecca Appleton on 16 Feb, 2017
View comments Marketing
The Super Bowl is the biggest night in US Sports but game day weekend is also hugely important for marketers.

Media Kix has delved deep into the sea of stats surrounding TV viewership, social media, and the intersection of digital and traditional ads before, during, and after the Super Bowl. It has crunched the numbers to examine how the time and money spent translates to a demonstrable impact on viewers, advertisers, consumers and internet engagement. Here are some of the big numbers being considered:

  • The total TV audience for this year’s big game equaled 113.7 million people

  • 1.72 million people watched it via a live stream

  • 65 brands shared $510 million in ad revenue

  • There were 27.6 million Super Bowl related Tweets



Source: http://mediakix.com/2017/02/the-biggest-super-bowl-advertising-social-media-statistics/#gs.7FXuo6M

Recent articles

Is Google tracking you even with location history turned off?
Posted by Owen Powis on 21 August 2018
How to E-A-T your cake and have it
Posted by Owen Powis on 21 August 2018
Wordtracker Inspect is down... but not out!
Posted by Owen Powis on 1 July 2018
Google's August algorithm update
Posted by Owen Powis on 14 August 2018
3 top sales tips and techniques for your B2B business
Posted by Lilach Bullock on 13 August 2018