How to unlock Facebook's secrets and optimize your page

Posted by Rebecca Appleton on 29 Feb, 2016
View comments Social Media
Figuring out how to optimize a Facebook page is a big ask. Even harder is figuring out how to create a useful platform – one that plays its role in generating sales leads but isn’t so salesy in its updates that it instantly turns users off.

The crucial thing is to strike exactly the right balance and create a business page that is optimized, effective, stands out from the competition, is interesting relevant and timely AND also pulls its weight for your small business.

It can be tough to tick off all these boxes and as an indirect sales channel, you may well struggle to justify the time needed to really eke out every last drop of performance. Fortunately this new infographic makes it easy with a succinct, practical and logical plan of action to attract customers to your Facebook page and make the most of your business presence. 


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