Wordtracker blog

What does Google’s latest change to Exact Match mean for advertisers and marketers?

A bad review doesn't have to be the end of the world, a professional approach can even turn it to your advantage.

Does longer form content make a difference, and how? Take a look at this infographic to find out.

Check out the new Wordtracker tool, it's live right now and you can access these great features.

Big data is all around us and has transformed marketing with the crucial insights it can bring.

Read on for the tips and tactics to revitalize your email marketing and get you the conversion results you want.

Wordtracker is here with a brand new design for the tool, better results and a whole lot more. So read on to get a sneak peak.

Accessiblity removes barriers to reading your emails, especially for those with disabilities, and ensures your campaigns are logical, well structured and usable for all.

Heard of E-A-T? It’s the metric Google is focusing on to help judge page quality.

A story that really started last November may soon be coming to a dramatic finale as Google have a class action lawsuit taken out against them.

On 1st August Google began pushing an almighty core update. It went on for over a week and now it’s done we’re ready to give you the lowdown on what happened.

With so many emails competing for attention in inboxes, what can businesses do to improve their chances of consumers opening what they send?

In order to stay competitive in the market, you need to constantly look for new sales tactics and techniques, and leverage newer platforms like social media.

Instagram is an ideal platform for quick, clever content to turn your followers into customers.

Read on to find out how to optimize for YouTube, the key ranking factors, and how to get your videos seen on Google too.

See how people are using the internet, social media and video streaming in the US and around the world, with stats showing growth over the past decade.

The two tech giants are vying to bring connectivity to large parts of Africa, but what's their gameplan?

Read Lilach Bullock's top tips for tools that can help make your business more efficient and so boost your productivity overall.

Chrome update means users see large number of sites labelled Not Secure.

Probably more than you think. Google knows a lot about you not just through its search products but also through apps, mail and other internet-related services.

Google, the ubiquitous, the all-powerful, the seemingly insurmountable. But hold on, they really aren’t the only player in the game. Let’s look at some of the alternatives.

It's all very well producing excellent content, but you want people to sign up and convert. That's where lead magnets come in.

Over 50% of businesses now use automation, which can be highly effective in improving campaigns through efficiency and precise targeting.

Email has been around for decades but remains one of the most effective marketing channels. Here are 8 reasons why.

Organising print-on-demand merchandise has never been easier and provides great new opportunities to reach customers.