Wordtracker blog

New reports provide easier ways for content producers to see how their content is performing.

Google Merchant Center store import included in series of product updates for June.

Two for the price of one as Google says another core update will happen in July.

Read on for a deeper insight into what Google's E-A-T is looking for, and how this can help your content rank well in the search results.

Google says most rich result types now have their own breakout row in the performance report.

Google last week revealed a slew of new technologies that they have been working on behind the scenes. Two of these are Google MUM and LaMDA. But what do they mean for Search?

I/O announcements include the new Shopping Graph, searching from screenshots and cart reminders.

Mid-June rollout will start with mobile. Google says don't panic if you're not ready.

1,000 times more powerful than BERT, MUM can multitask to handle complex search queries.

Survey shows consumers would curtail purchases from favourite brands if ads showed near conspiracy theories or misinformation.

The new tool is general purpose for all structured data types, not just those supported in Google search results.

New resources released to help integrate Web Stories into websites, expanding monetization opportunities.

Users have a few more weeks to upload unlimited pictures for free, before a new cap applies.

We look at how to uncover and fix SEO problems, with a particular focus on issues for ecommerce stores.

WordPress steps in to stop Creative Commons Search from closure.

New pilot lets site owners submit reports directly to search team.

A guide to all aspects of image optimization, including the best tools and plugins to use.

2020 saw big changes in consumer habits, and social media videos are making an impact.

How online consumer behaviours have evolved over the past year, and which changes are likely to stick.

A customer’s offline experience is as important as their online one. Find out how to ensure you provide a well-rounded offering that ticks all the right boxes.

What the FLoC? A deep dive into Google's dramatic changes to the way online advertising works.

The feature will make it easier for advertisers to prevent their ads running alongside undesired content.

We're on the cusp of something big. Learn how virtual reality is about to create a new era of ecommerce and what this means for consumers and retailers.

The ranking update will now start rolling out gradually in mid-June 2021. New Page Experience report available in Search Console.

The FAQ covers the technical parameters, importance and effect of the upcoming page experience update. Plus, Google updates the Core Web Vitals CLS scoring.