Wordtracker blog

Google has announced that it will extensively redesign Search Console to allow for better insights, improved workflow and faster feedback between Google and webmasters.

A sales funnel leads your prospects through the buying journey. Not sure where to start? In this blog and gifographic we’ll look at the different steps involved in creating an effective sales funnel.

A video tutorial to help you write consistently great ads copy to succeed with Google Adwords and grow profits.

iProspect’s latest Quarterly Paid Search Trends Report has raised the question of whether or not AdWords is still a worthwhile option for small businesses as it emerges cost per click (CPC) is now at an all time high.

Brand and business blogs have become an essential part of any digital marketing mix, often as part of a wider content marketing strategy. If it isn't performing, these troubleshooting suggestions will help you find out why.

How effective do you consider your content marketing to be? Does it frequently help you achieve your business goals or are you unsure if the time you invest is actually worthwhile?

You want to begin your marketing campaign with micro-influencers. But where do you start and how do you find them?

A new report by ReturnPath has found that more emails are now opened on mobile than via webmail or desktop devices.

Digital marketing encompasses so many activities that it can be hard to squeeze everything in, especially if you’re also responsible for other things. So where should you focus your efforts if time is limited?

When it comes to helping users find your site easily, SEO is just as important for your ecommerce pages as it is for your blog and content marketing.These five actions will get you started.

We all know that repeat customers are of key importance to a business. They spend more, are easier to sell to and cost less than new customers.

Are you using LinkedIn to its full potential for your business? If you aren't using your account to source leads, try these four strategies.

Google has confirmed that AdWords Editor 12 is now available to all advertisers globally. Click through to find out the new features you can expect.

Do you feel like you aren't using Google Analytics in a way that helps you reach your marketing goals? Does the volume of data put you off? If so read on to find out which four reports you should focus on and where to find them.

How do you know your SEO hire is going to deliver? Read on for 5 warning signs that you should be looking elsewhere.

Want to win more customers from the mobile web? New features help you measure and improve your mobile site speeds, and see how you do against competitors.

You probably know the basics when it comes to PPC account set-up, but what other things do you need to think about before hitting that go live button? Read on for our 3 planning essentials.

Do you rely on how many likes or shares your social media posts receive in order to judge how effective you are? There are four other metrics that could be more useful.

Google found promoting its own comparison shopping service in its search results whilst demoting those of competitors.

Google has finally extended Posts to small businesses via its Google My Business interface. Read on to find out all you need to know about making this new functionality work for your small business.

There is more to creating a fantastic new website that how it looks. Factoring in user intent is just as important. Read on to find out more.

With large chunks of budgets being spent on content, it's crucial to know whether your content marketing is working or not. These metrics will help you find out.

Voice search optimization is one of the year’s newest buzzwords and increasingly something that marketers are being told to be aware of and prepare for. But what is it and why does it matter?

If you're a seasoned PPC advertiser, you'll no doubt know the importance of segmentation. But did you know that too much segmentation can be a bad thing? We examine how segmentation can be taken too far.

If you use Google Docs, you'll want to check out these 24 hacks and add-ons, to make collaboration and document sharing even easier.