Wordtracker blog

Artificial intelligence isn’t coming soon, it’s here now. And Google is frantically working on making theirs the best it can be. So what happens to SEO when Google develops AI good enough to outstrip any of the other ranking factors?

GDPR comes into effect next week. Read on for 3 simple questions to check that your digital marketing is in line with the new rules.

A useful rundown of user rights, and advertiser and publisher responsibilities.

An emotional response to your website makes you stand out from the crowd.

Email marketing is one of the most effective channels and personalization is key. Find out the what, why and how of hyper-personalization - plus the do's and don't's.

The new Shopping campaigns combine Shopping and display remarketing campaigns to deliver ads across Google’s entire suite of sites and networks.

Google will email users prior to moving accounts across and will avoid the busy months of November and December.

Webmasters report receiving notification of mobile-first indexing for their sites.

What are the trends you should be looking out for? See where digital marketing is heading with these 21 trends for 2018.

The revamp has innovations such as confidential mode and self-destructing emails, alongside built-in productivity features such as Calendar and Tasks.

With the release of Google’s new ‘Talk to Books’ feature and their ‘Semantic Experiences’ project, does this mean AI is coming to search and what does this mean for keywords?

From increased sharing to higher organic traffic and product sales, the stats have it. If you’re serious about content marketing, video should definitely be a part of your armoury.

Google launches new video ad format for reach beyond YouTube; plus its latest bid to create a messaging service to rival the big players, and parent company Alphabet shrugs off concerns with record 1st quarter profits.

Google’s latest natural language AI experiments let you talk to books and test your word association skills.

From a short social media clip of one minute or less, through to a full tutorial. How long should your videos be to ensure you retain engagement?

The tool, which enables sites to have a conversation with users who have ad blockers enabled and so recover lost ad revenue, is being rolled out to a further 31 countries.

A rundown of the best UX and SEO practice to make sure your multimedia content is search-engine friendly.

Google Knowledge Graph is an innovative tool that enables users to discover your business and contact you without even clicking on your webpage. Interesting? Let’s learn more about it in detail.

A guide to the best tools to help you get the most out of your AdWords campaigns.

The short videos are hosted by Google’s Webmaster Trends Analyst John Mueller and provide quick, explanatory answers to common questions.

Great visuals are a must for online content. Check out our resource list for everything from creating infographics, banners and gifs to editors and colour palettes.

What makes a great design? The 12 visual hierarchy principles every non-designer needs to know.

Sites which follow best practices for mobile-first indexing will be the first to be migrated.

Shopping Actions offers a frictionless shopping experience across Google Search, Assistant and Express, via desktop, mobile and voice search.

Google has been announcing a raft of new developments and features to help with users' ad campaigns. Here’s our roundup.