Wordtracker blog

Giving colleagues an understanding of SEO and why it matters gives your strategies a greater chance of success.

Google’s help document updated to say all reviews are valued.

A hacked social media account can do your business serious damage. Here's what you need to know about keeping your accounts secure.

Timeline is now open-ended to accommodate sites experiencing "unexpected challenges".

Google's redesign aims to make the tool more intuitive and clearer for data interpretation. We take a look at the new features.

Google's refresh aims to improve accessibility and user experience.

Google's core update rolling out just ahead of the holiday shopping season.

Make your awareness and consideration Video campaigns shoppable with product feeds.

The new platform where freelancers can market their services is now available globally.

The rollout will start in February 2022 and builds on the Page Experience update rolled out on mobile earlier this year.

Google continues efforts to tackle spammy content with this algorithm update.

Features are being migrated to Google Search and Maps. and can be managed directly from there.

Instead of waiting to be seen, IndexNow allows webmasters to alert search engines of new content and changes to existing content. But will Bing make it a success?

A guide to improving the audio quality of your videos. Actionable and effective tips which don't need high levels of technical expertise.

A faulty landing page strategy can cost you dearly in conversions. Make sure your landing page doesn't have any of these common errors.

Conversational options are now mainstream and shown to increase customer satisfaction. A look at the most popular uses, and how to implement for your business.

An SEO guide to handling zero click searches. How to avoid them and what to do if you can't.

With the busiest shopping time of the year coming up it pays to start early. Here's what you need to know for a successful campaign.

With over a billion active users on the platform, Instagram presents effective marketing opportunities for your local business.

Our shopping habits changed dramatically during the pandemic. Which trends will stick and how much will revert to previous habits?

More guidance for publishers on controlling how Google shows their site in the search results.

Multimodal search, related topics in video and new search results features are all part of how MUM will change the search landscape.

In today's omnichannel world, customers expect a frictionless connected experience from brands.

Google's Search On event highlighted new visual search, shoppable features such as window shopping from search and checking inventory from home.

New SEO guide outlines how ecommerce sites can ensure their site works optimally across Google Search.