Wordtracker blog

Email remains one of the best ways to reach people, so building your email marketing list should be a priority.

Google has a range of new options for retailers to get products in front of customers and maximize holiday sales.

Google’s auction for ad space not helping shopping price comparison service rivals, according to Margrethe Vestager.

How do successful blogs rise above the millions of competitors? Learn from the experts with these 5 actionable tips.

Google’s new Speed report, first previewed back in May, is now rolling out in Search Console.

From finding the right podcasts and writing a winning pitch, through to being a perfect guest on and after the show. It's all here in this easy-to-follow guide.

Routine optimization checks you should carry out regularly to stop your website looking stale.

Google has announced a major update introducing Google BERT, “representing the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.”

You may have heard of the 'link tax' last year, well it didn't go away. It's being implemented and Google is making changes.

Google offers new insights into transactions, revenue and profits generated by your Shopping Ads, with conversion cart reporting.

What design features do you need for a successful eCommerce website?

E-A-T and YMYL are concepts, and numerous algorithms and signals are used to see if content matches.

If you're wondering whether it's worth investing in social media, these are the stats to guide you.

Google's investment in machine learning brought in to compensate for loss of access to data.

Google steps up the competition with Amazon ahead of the holiday shopping season.

Learn from the experts: how to build your reputation and stand out from the crowd on Instagram.

If you haven’t yet set up your business profile, or feel it’s in need of freshening up, this is the guide for you.

Wondering why your site isn't ranking as well as it should be? Try our top ten lesser known SEO tips for improving your site's rankings in Google.

Localizing your website to international markets can open the door to millions of potential customers. But how can you make sure your website is in best shape for the local market you're targeting?

Google have announced they are rolling a new broad core update, as of the 24th. Here's what we know.

What is brand identity and how to identify one for your business?

Inaugural Transparency Report outlines measures taken to combat fake reviews in 2018.

Content strategists can improve marketing outcomes by taking a deep dive into the numbers and using actual consumer behavior to build more profitable marketing campaigns.

A clear set of schema types for review snippets has been defined, self-serving reviews are not permitted and name property is now required within the markup.

To get the best out of your ad spend you need a strategy to guide you through. Read on for 8 simple steps to do just that.