Wordtracker blog

Following tweaks to the system, Google is now using HTML title tags in 87% of cases, up from 80% when the change rolled out in mid-August.

It’s been almost a month since Google rolled out changes to how the title tag works. If you’re just spitting out your coffee thinking ‘what changes?’ that’s because Google did so with little warning or explanation. So pretty much the same as usual.

Over 35 courses have been opened up for free, including finding a new job, adapting to hybrid working and cultivating balance and well-being.

Facebook’s Q2 report highlights trends which are likely to show sustained growth.

Some 6.5x more query data is now available in the search term report, but some historical data will go in 2022.

Start your preparations for the holiday shopping season with these tips for effective email segmentation.

Advertisers will no longer be able to create new ETAs after June 2022 as Google continues push to automation.

LinkedIn is scrapping ephemeral videos and will focus on short-form video formats more suited to its professional platform.

How mobile has changed the advertising landscape, and 13 brands leading the way with successful campaigns.

A change to the way Google generates web page titles in search results listings has caused quite a stir. We unpack what’s happened and what you need to know.

Instagram outlines how its Search works, and how you can optimize to improve your visibility in the search results.

So, you have a list of people interested in your product or service. All you need to do now is convert those prospects into paying customers. Easier said than done, right?

A holistic view of Google Search: the approach, and how individual elements such as organising and ranking the information, work.

In a smaller and more diverse world, being adept at inter-cultural communications will help your business grow and thrive.

Searcher intent allows for greater flexibility in the connection between search and content. Many sites are left wondering how they can create content that covers a greater potential footprint of searches. The buying cycle may well hold the answer.

How effectively is your content targeting the entire customer journey in comparison to the respondents in this survey?

The enthusiasm for podcasting shows no signs of fading. It's a medium which can bring valuable benefits to your business.

Measures include restricting ads and overly commercial content, and stronger controls in YouTube and Search.

It's a career choice that attracts many people, but should you take the plunge and what are the factors you need to consider?

Safe Browsing dropped as Page Experience ranking signal in an update to the report in Search Console.

Social signals are not a direct ranking signal, but there's a lot you can do on social media to help boost your SEO.

Want to find out about dropshipping and whether it's right for you? This guide tells you what you need to know.

Google outlines how these SEO status and error codes affect a site’s performance in the search results.

The update aims to tackle link spam more broadly across multiple languages.

If you're finding the Google Ads Auction process a little opaque, this infographic is for you.