Wordtracker blog

With the busiest shopping time of the year coming up it pays to start early. Here's what you need to know for a successful campaign.

With over a billion active users on the platform, Instagram presents effective marketing opportunities for your local business.

Our shopping habits changed dramatically during the pandemic. Which trends will stick and how much will revert to previous habits?

More guidance for publishers on controlling how Google shows their site in the search results.

Multimodal search, related topics in video and new search results features are all part of how MUM will change the search landscape.

In today's omnichannel world, customers expect a frictionless connected experience from brands.

Google's Search On event highlighted new visual search, shoppable features such as window shopping from search and checking inventory from home.

New SEO guide outlines how ecommerce sites can ensure their site works optimally across Google Search.

Insights into how major ecommerce website builders perform against Google's Page Experience and Core Web Vitals updates.

The consideration stage is a crucial part of the buyer journey where your efforts should be highly focused.

Make sure your website is accessible and inclusive with these expert tips.

Shopify’s new hub aims to remove the complexities of trading internationally, allowing small retailers to expand their global reach.

Following tweaks to the system, Google is now using HTML title tags in 87% of cases, up from 80% when the change rolled out in mid-August.

It’s been almost a month since Google rolled out changes to how the title tag works. If you’re just spitting out your coffee thinking ‘what changes?’ that’s because Google did so with little warning or explanation. So pretty much the same as usual.

Over 35 courses have been opened up for free, including finding a new job, adapting to hybrid working and cultivating balance and well-being.

Facebook’s Q2 report highlights trends which are likely to show sustained growth.

Some 6.5x more query data is now available in the search term report, but some historical data will go in 2022.

Start your preparations for the holiday shopping season with these tips for effective email segmentation.

Advertisers will no longer be able to create new ETAs after June 2022 as Google continues push to automation.

LinkedIn is scrapping ephemeral videos and will focus on short-form video formats more suited to its professional platform.

How mobile has changed the advertising landscape, and 13 brands leading the way with successful campaigns.

A change to the way Google generates web page titles in search results listings has caused quite a stir. We unpack what’s happened and what you need to know.

Instagram outlines how its Search works, and how you can optimize to improve your visibility in the search results.

So, you have a list of people interested in your product or service. All you need to do now is convert those prospects into paying customers. Easier said than done, right?

A holistic view of Google Search: the approach, and how individual elements such as organising and ranking the information, work.