Wordtracker blog

Google has announced a number of new features for retailer advertisers, including product price benchmarking and new local catalog ads.

UGC is a great way of connecting with your customers and building your credibility as a brand.

A series of tweets aims to provide clarity on a number of issues.

We all know by now that mobile is huge, it accounts for well over half of all searches. But Desktop was the main player for so long and habits are hard to break. So have you been optimising for the right device?

Customers who fail to complete online purchases can be turned around with an effective cart abandonment email campaign.

B2B businesses need to start acting more like B2C when it comes to their digital presence, or risk getting left behind.

Top takeaways for search and ecommerce from Mary Meeker's annual state of the internet report

Read on for these easy to use strategies to help you stand out from the crowd and drive engagement on social media.

Google makes it easier to connect AdWords accounts to their Optimize testing tool and allows for testing multiple keywords across campaigns and ad groups.

Webinars can be an important part of your lead generation strategy. Read on for how to get started with your own webinars.

More editorial data-based stories up front, smart visuals and simpler navigation in the updated Trends tool.

As voice-activated searches grow, don't get left behind. Read on for strategies to capture the voice search market.

Using AdWords data to help your content's ultimate goal of improving conversions.

Google says parallel tracking compulsory from 30 Oct for AdWords accounts using click measurement systems. It also detailed a timetable for further warnings for HTTP sites, in AdWords and Chrome.

What’s the deal with Google and meta description length? Here’s what you need to know.

Artificial intelligence isn’t coming soon, it’s here now. And Google is frantically working on making theirs the best it can be. So what happens to SEO when Google develops AI good enough to outstrip any of the other ranking factors?

GDPR comes into effect next week. Read on for 3 simple questions to check that your digital marketing is in line with the new rules.

A useful rundown of user rights, and advertiser and publisher responsibilities.

An emotional response to your website makes you stand out from the crowd.

Email marketing is one of the most effective channels and personalization is key. Find out the what, why and how of hyper-personalization - plus the do's and don't's.

The new Shopping campaigns combine Shopping and display remarketing campaigns to deliver ads across Google’s entire suite of sites and networks.

Google will email users prior to moving accounts across and will avoid the busy months of November and December.

Webmasters report receiving notification of mobile-first indexing for their sites.

What are the trends you should be looking out for? See where digital marketing is heading with these 21 trends for 2018.

The revamp has innovations such as confidential mode and self-destructing emails, alongside built-in productivity features such as Calendar and Tasks.