Wordtracker blog

Changes to sitemap extensions, report a non-existent business, and a new valid metadata help doc are among the Google updates which caught our attention over the past few days.

Seven actionable ways to implement word-of-mouth in your marketing strategy.

Advance your career with Microsoft’s new learning center and certification badges, and Google’s new Digital Marketing Certificate.

Enhance your LinkedIn profile with a customizable link to your website or other resource.

Actionable ways to use your website to build to trust with potential and existing clients.

Spear phishing, whaling, vishing, smishing. Find out what they are and how to protect yourself from these attacks.

The scope of the strike system for repeated ad violations which launched last year is being expanded.

Anti-spam efforts in 2021 boosted by SpamBrain, Google’s AI-based spam-prevention system.

Highlight your company’s pro-environmental practices with these new business attributes. Plus, Pinterest expands climate misinformation policy.

Explore what your viewers and users across YouTube are looking for, to create more relevant content.

7 actionable ways to enhance your content and boost your conversion rate.

Google’s latest innovation is a new way to search using both images and text at the same time.

The platform reports a massive talent migration underway as employees act on their changed priorities for work.

Why explainer videos should be part of your content strategy, and what goes into making a great one!

Wondering if video is really worth it? Well check out the stats in this infographic!

In this post we take you through Google's guidance on getting your videos indexed and optimised for SEO.

YouTube gives a sneak preview of upcoming new features for live stream creators.

Google says the tool, introduced when the internet was a wilder place, now has low value.

Much awaited upgrade means you can search on the content of Direct Messages.

Google's efforts to prioritize in-depth and authentic review content continue with the third product review update.

The metrics to monitor and analyse to keep your customers happy and improve your bottom line.

How to use AI writing tools to save your business time and money, and deliver effective sales copy.

Accommodation and other emergency aid can be indicated via Google Business Profile. Plus, search engines show new search results features for Ukraine.

Google loves high quality, unique and expertly written content. This is what makes a blog continue to be such a valuable SEO asset, especially for companies such as us, here at Wordtracker.