Wordtracker blog

Are you using LinkedIn to its full potential for your business? If you aren't using your account to source leads, try these four strategies.

We all know that repeat customers are of key importance to a business. They spend more, are easier to sell to and cost less than new customers.

Google has confirmed that AdWords Editor 12 is now available to all advertisers globally. Click through to find out the new features you can expect.

Do you feel like you aren't using Google Analytics in a way that helps you reach your marketing goals? Does the volume of data put you off? If so read on to find out which four reports you should focus on and where to find them.

How do you know your SEO hire is going to deliver? Read on for 5 warning signs that you should be looking elsewhere.

Want to win more customers from the mobile web? New features help you measure and improve your mobile site speeds, and see how you do against competitors.

You probably know the basics when it comes to PPC account set-up, but what other things do you need to think about before hitting that go live button? Read on for our 3 planning essentials.

Do you rely on how many likes or shares your social media posts receive in order to judge how effective you are? There are four other metrics that could be more useful.

Google found promoting its own comparison shopping service in its search results whilst demoting those of competitors.

Google has finally extended Posts to small businesses via its Google My Business interface. Read on to find out all you need to know about making this new functionality work for your small business.

There is more to creating a fantastic new website that how it looks. Factoring in user intent is just as important. Read on to find out more.

With large chunks of budgets being spent on content, it's crucial to know whether your content marketing is working or not. These metrics will help you find out.

Voice search optimization is one of the year’s newest buzzwords and increasingly something that marketers are being told to be aware of and prepare for. But what is it and why does it matter?

If you're a seasoned PPC advertiser, you'll no doubt know the importance of segmentation. But did you know that too much segmentation can be a bad thing? We examine how segmentation can be taken too far.

If you use Google Docs, you'll want to check out these 24 hacks and add-ons, to make collaboration and document sharing even easier.

If you aren't regularly carrying out landing page tests, you're missing the chance to improve your site and generate more conversions. We've made it easy to get started by rounding up three of the most useful landing page tests to try now.

What are the best, most effective ways of generating leads for your business? In this blog post, I’m going to share 5 effective ways of generating more leads for your business.

The hotly anticipated Mary Meeker Internet Trends Report 2017 is out - read on to discover all of the most important research, trends and data, and how it may affect you as a marketer.

Content creation is one of the cornerstones of any effective digital marketing activity but it's often difficult to keep up with the volume required when you have a small team. Should you outsource? Read on to find out the answer to this common content conundrum.

Are you about to launch a new website? While you may not think it, now is the time to start implementing conversion rate optimization (CRO). If you associate CRO more with established sites, read on to find out how you can give your new launch the best possible chance of success.

With one week to go before the UK general election, the polls are all over the place and once again no-one is quite sure what’s going to happen. So let’s roll up our sleeves and see what the data shows.

Whether you’re getting started and need some direction, or an established social media marketer who wants to make sure the basics are covered, here are my top tips for more effective Instagram and Facebook activity.

New customer acquisition fuels every business but with so many options, which do you choose? In this post we’ll review the best paid ads options available.

Google has reminded webmasters and publishers that anyone guilty of distributing articles for the purposes of large scale link building could face a penalty.