Wordtracker blog

These common mistakes could be hampering the effectiveness of your email marketing.

Increase the granularity of your keyword searches with Search by State.

Google judges the content on your site and ranks it accordingly. So, what do you need to get right, and what are the pitfalls?

A complete guide to the right image sizes for all the major social media platforms - updated for 2019.

Google's latest update shows the switch to mobile-first indexing powering on.

Once you've created a great piece of content it makes sense to repurpose it to derive maximum benefit from it. Read on for 4 great ways to do just that.

The speed of today's communications have caused a corresponding rise in customer service expectations. It's crucial for your business to get this right, or users will simply go elsewhere.

With Google's use arguably being increasingly driven out of necessity rather than choice and Google taking on increasing criticism over privacy concerns… could 2018 prove to be the turning point?

3 ways to make the best use of AI to streamline your efforts and give your business the edge over competitors.

Is it time to get started with a YouTube channel for your business? Here's what you need to know.

With 5 billion monthly users worldwide, is it time your business started using Messaging Apps?

How can you plan your strategy most efficiently? Read our guide for planning tips and the best tools to use along the way.

Upselling not only benefits your bottom line, it also adds value to your customers' purchases.

The holiday season is a big time for retailers. So where's the marketing spend going?

You too will be able to delete messages - but you’d better be quick!

As fast loading pages become ever more crucial, we take a look at the new data presented by the revamped PageSpeed Insights tool.

Tap into the latest research on podcasting audience demographics, usage and advertising stats.

Black Friday is coming, so how did it start, are you ready for it and what are some of best bits so far. With over $3 billion about to be spent both online and in-store, you probably should be getting ready. So here's our guide to what it is, why it is and how to make the most of it.

Google gets tough on “abusive experiences” after admitting earlier measures not effective enough.

Advertisers can promote multiple products and experiences in one ad unit.

It’s almost here again, the end of year shopping ritual that kicks off with Black Friday weekend. We take a look at the figures from 2017.

Want the lowdown on the evolution of Google’s mobile-first index? Find out what the experts think - and pointers to keep your site in the best possible shape.

How to ensure your infographics retain the look, feel and values of your brand. [infographic]

Users turn to DuckDuckGo for privacy as search engine hits 30 million searches a day.

As technologies such as JavaScript become more widely used, it's becoming essential for SEOs to know about them. Read on for the basics.