Wordtracker blog

Labor Day has been and gone which can only mean one thing – holiday shopping season is right around the corner.

It’s important for marketers get their heads around one of the busiest shopping periods of the year. Here's some top tips for ensuring you can be as productive as possible over the coming months.

At first glance, entrepreneurs and social media seem like a match made in heaven, but many are hesitant to take the plunge. We'll reveal why, and how to get around the stumbling blocks.

Is there an ideal post length? We tackle this topic in-depth to give you a better idea of how your blog post length affects your SEO performance.

Should you be outsourcing support for your WordPress website? We look at why this is worth considering, as well as some of the best providers out there.

Digital marketers and business owners are invited to delve deep into the science of conversions, digital and predictive analysis at Data Driven Business London, which will take place across two days in London next month (October 12-13). Advance booking rates are available until 11 October.

Online reviews are an area of increasing importance for local SEO.

Influencer marketing is increasingly becoming an essential promotional discipline for businesses all over the world.

Content is still king in the world of marketing, and if you’re trying to have an impact with your target audience, you should be focusing on the creation of engaging, dynamic, interesting content, to bring in leads and convert browsers into buyers.

Facebook has announced an important update to its News Feed function with confirmation that it will actively work to reduce the number of clickbait-style headlines appearing in its users’ feeds.

Make no mistake – competition to land media coverage and press mentions is just as hard online as it is off.

In my latest progress report, I'll outline how we're making projects and lists easier to use and working on a long-standing wish from many users.

Every company dreams of having an effective email marketing campaign that delivers attention-grabbing emails to their customers.

Twitter announced this week that it was going to expand its verified account option to the public.

Video content can be a great multimedia addition to any marketing campaign but it doesn't come without its share of challenges.

Thanks to everyone who responded to our article last week, for their feedback. As there was a lot of interest in just what we’re doing I’m starting a weekly progress report to show how the development is coming along.

We’ve been working on a new keyword tool and as the latest round of changes to the keyword planner come into place it’s made it increasingly clear how much this is needed. Luckily that’s exactly what we’ve been working on. And we want to know - what does the ideal keyword research tool look like to you?

It would take one person more than 5 million years to watch the amount of video available per month. The short story? The rise in video popularity is going to continue.

Google’s Keyword Planner has recently starting grouping search results for similar terms - something which has been less than well received by users.

If you’re trying to improve your business’ local SEO, it’s likely you’ve heard of citations before. Citations are essentially mentions of your business on the internet, and they can come in a multitude of different forms.

In the past five years, social media has gone from a way for friends to connect online, to an essential tool for generating leads, becoming closer to customers and growing your audience.