Wordtracker blog

Content strategists can improve marketing outcomes by taking a deep dive into the numbers and using actual consumer behavior to build more profitable marketing campaigns.

A clear set of schema types for review snippets has been defined, self-serving reviews are not permitted and name property is now required within the markup.

To get the best out of your ad spend you need a strategy to guide you through. Read on for 8 simple steps to do just that.

How to structure and design your visual to present your information most clearly and effectively. An infographic guide.

Google says adoption of new attributes is volutary, nofollow continues to work for sponsored links.

Five steps to creating a sales funnel centred on conversions on Facebook.

Google Assistant beats Siri and Alexa, but all show continuing improvements in understanding and accuracy as voice assistant use reported to have reached "critical mass".

The data which fills our lives is 24/7. Find out how much data is generated by some of the most popular online platforms and tools in just one minute.

Voice search is a big deal, but it's only just getting started. As the tech evolves, it will become even more important to business.

Master the skill of writing online copy that boosts sales and conversions with these critical steps.

Google's blog post fleshes out advice to webmasters on actions to improve rankings following a core update.

Using gamification is a great way to achieve personal goals or boost team productivity.

Same meaning close variants to be extended to phrase match and broad match modifier.

How to choose the best account for your business and what to do if you fall foul of the rules and your account is suspended.

At what point do privacy concerns outweigh the conveniences of the tools we use every day?

Bespoke reports are available for Google, Amazon, eBay or YouTube data via our simple online order form.

From photo-graphics to timelines. Which infographic format is best for you to present your information?

6 techniques used by some of the most successful SaaS brands.

You've probably heard about Clickstream data by now as it's a term which is increasingly being used. But what does it actually mean and what makes this data so good?

We’ve been busy bringing you the latest in both keyword data and functionality. Some of the biggest advances come from the adoption of Clickstream data and our new and improved data scaling.

Content marketing should be a key part of your strategy to dominate the rankings.

Wall St Journal report outlines scale of problem which affects both businesses and consumers.

If you're thinking of launching a startup you should do your research into the factors that make the difference between success and failure.

Many people research online prior to buying local. So how can you make sure it's your business they find?

Are you looking for ways to increase conversions on your ecommerce site?