Wordtracker blog

Heard of E-A-T? It’s the metric Google is focusing on to help judge page quality.

A story that really started last November may soon be coming to a dramatic finale as Google have a class action lawsuit taken out against them.

On 1st August Google began pushing an almighty core update. It went on for over a week and now it’s done we’re ready to give you the lowdown on what happened.

With so many emails competing for attention in inboxes, what can businesses do to improve their chances of consumers opening what they send?

In order to stay competitive in the market, you need to constantly look for new sales tactics and techniques, and leverage newer platforms like social media.

Instagram is an ideal platform for quick, clever content to turn your followers into customers.

Read on to find out how to optimize for YouTube, the key ranking factors, and how to get your videos seen on Google too.

See how people are using the internet, social media and video streaming in the US and around the world, with stats showing growth over the past decade.

The two tech giants are vying to bring connectivity to large parts of Africa, but what's their gameplan?

Read Lilach Bullock's top tips for tools that can help make your business more efficient and so boost your productivity overall.

Chrome update means users see large number of sites labelled Not Secure.

Probably more than you think. Google knows a lot about you not just through its search products but also through apps, mail and other internet-related services.

Google, the ubiquitous, the all-powerful, the seemingly insurmountable. But hold on, they really aren’t the only player in the game. Let’s look at some of the alternatives.

It's all very well producing excellent content, but you want people to sign up and convert. That's where lead magnets come in.

Over 50% of businesses now use automation, which can be highly effective in improving campaigns through efficiency and precise targeting.

Email has been around for decades but remains one of the most effective marketing channels. Here are 8 reasons why.

Organising print-on-demand merchandise has never been easier and provides great new opportunities to reach customers.

The speed update is now rolling out for all users. It will only affect the mobile search rankings of the slowest sites.

Google's new mapping features include personalised discovery tools and easier group planning.

Research shows that mobile demands its own customized ad format, rather than a simple repurposing of existing material.

It's easier than you think. A guide to starting up - from finding your products to creating and promoting your store.

A newsletter is a powerful tool to drive engagement and brand affinity, and ultimately sales.

You may have noticed the Inspect tool has been a little unreliable lately. Here's the latest on what's going on.

Google has announced a major rebrand aimed at consolidating and simplifying its advertising offerings.

Search is not the same as it used to be. We've gone from one platform to many and there are now more ways than ever to interact with the internet. Where are we now and what’s next?