Wordtracker blog

Voice search optimization is one of the year’s newest buzzwords and increasingly something that marketers are being told to be aware of and prepare for. But what is it and why does it matter?

If you're a seasoned PPC advertiser, you'll no doubt know the importance of segmentation. But did you know that too much segmentation can be a bad thing? We examine how segmentation can be taken too far.

If you use Google Docs, you'll want to check out these 24 hacks and add-ons, to make collaboration and document sharing even easier.

If you aren't regularly carrying out landing page tests, you're missing the chance to improve your site and generate more conversions. We've made it easy to get started by rounding up three of the most useful landing page tests to try now.

What are the best, most effective ways of generating leads for your business? In this blog post, I’m going to share 5 effective ways of generating more leads for your business.

The hotly anticipated Mary Meeker Internet Trends Report 2017 is out - read on to discover all of the most important research, trends and data, and how it may affect you as a marketer.

Content creation is one of the cornerstones of any effective digital marketing activity but it's often difficult to keep up with the volume required when you have a small team. Should you outsource? Read on to find out the answer to this common content conundrum.

Are you about to launch a new website? While you may not think it, now is the time to start implementing conversion rate optimization (CRO). If you associate CRO more with established sites, read on to find out how you can give your new launch the best possible chance of success.

With one week to go before the UK general election, the polls are all over the place and once again no-one is quite sure what’s going to happen. So let’s roll up our sleeves and see what the data shows.

Whether you’re getting started and need some direction, or an established social media marketer who wants to make sure the basics are covered, here are my top tips for more effective Instagram and Facebook activity.

New customer acquisition fuels every business but with so many options, which do you choose? In this post we’ll review the best paid ads options available.

Google has reminded webmasters and publishers that anyone guilty of distributing articles for the purposes of large scale link building could face a penalty.

Google has lifted the lid on three new ways for advertisers and developers to improve the customer experience within ads and apps at its annual developer conference, I/O.

More than half of US businesses use Twitter for marketing purposes, but many are guilty of not utilizing the tools available to make it as effective as it could be.

To be successful in your content marketing and CRO efforts, you need to create content that speaks to your consumer at each stage of their purchase journey. In this post, we'll show you how to do exactly that.

Google has revealed two AdSense updates, based on direct feedback from publishers. One change means Google is now able to block ads on a page level rather than sitewide for AdSense policy violations.

With the pace at which the digital marketing environment changes and requires you to adapt, it never hurts to pause and review if you’re giving email marketing – traditionally one of the hardest working of all marketing channels - the same love and attention you did in the beginning.

Ecommerce is huge and there are big gains to be made, but the competition is tough. Savvy retailers are using content marketing to stand out in a crowded market.

Not sure about HTTPS? Need to make the jump but not got round to it? Well, these latest changes from Google may just give you the impetus you need. Find out about the changes and just how to become compliant as painlessly as possible in this article.

Despite being core components of any digital marketing strategy, owned, earned and paid media are rarely treated identically when it comes to budget allocation.

With live streaming a day-to-day reality for digital consumers, and fans eager to interact with their favorite brands and get that extra behind the scenes insight, branded live streaming seems like an obvious route for those looking to produce highly engaging content. But is it?

The latest report by the Interactive Advertising Board (IAB) states that mobile advertising made up an impressive 51% of the digital market share last year.

Email has consistently proven to be one of the hardest working digital marketing channels yet, many of us are guilty of sticking with tried and tested designs.

There's no doubt about it – the on-demand economy is growing at a fierce rate and looking likely to touch almost every business sector in the next few years.