Wordtracker blog

Google has confirmed that it will roll out new AdWords dashboards over the next few weeks, giving advertisers a consolidated view of their account performance

Amazon is snapping at Google’s heels as a product discovery and research medium for online shoppers, new survey finds.

Are you new to using real-life events for backlink building? Our guide shows you how to add this technique to your link building arsenal.

Google has confirmed that AMP links can now be displayed in the search engine’s position zero – the space at the very top of the search results on mobile search.

Do you have a small amount of website traffic? You can still generate conversions with these seven tactics.

Featured snippets are a great opportunity for marketers to appear at the top of the SERPs and boost brand visibility. Read on for how to optimize for this feature.

Taking the time to make your website accessible could increase the potential number of site visitors by hundreds of millions of people.

Want to become one of the top-ranked websites in your local area? This Fast Start Guide tells you all you need to know.

If local SEO is important to your business, or if you have physical bricks and mortar locations, local citations should form a part of your optimization strategy.

Google My Business added a new feature to its current offering earlier this month, providing firms with a new way to connect and engage with customers. Questions and Answers.

The on demand market is booming and with more workers than ever before flocking to hire themselves out on a freelance basis, business owners are able to access specialist talent much easier today than at any other point in history.

If you’re looking to establish yourself as an authority in your niche, you’ll need to grow your personal brand.

A series of changes to Facebook's online sales platform, Marketplace, aims to scale up its reach and relevance. One major change gives business users the opportunity to sell on its platform for the first time.

Google has sent out a warning to webmasters that HTTP sites containing forms and other input fields will be marked Not Secure from October.

Learn how to audit your Facebook Business Page (and why it should be a regular activity) with our step-by-step guide.

Big data is here to stay. We show you 10 ways to access and make sense of your user behaviour data to boost your business.

Google has announced that it will extensively redesign Search Console to allow for better insights, improved workflow and faster feedback between Google and webmasters.

A sales funnel leads your prospects through the buying journey. Not sure where to start? In this blog and gifographic we’ll look at the different steps involved in creating an effective sales funnel.

A video tutorial to help you write consistently great ads copy to succeed with Google Adwords and grow profits.

iProspect’s latest Quarterly Paid Search Trends Report has raised the question of whether or not AdWords is still a worthwhile option for small businesses as it emerges cost per click (CPC) is now at an all time high.

Brand and business blogs have become an essential part of any digital marketing mix, often as part of a wider content marketing strategy. If it isn't performing, these troubleshooting suggestions will help you find out why.

How effective do you consider your content marketing to be? Does it frequently help you achieve your business goals or are you unsure if the time you invest is actually worthwhile?

A new report by ReturnPath has found that more emails are now opened on mobile than via webmail or desktop devices.

You want to begin your marketing campaign with micro-influencers. But where do you start and how do you find them?

Digital marketing encompasses so many activities that it can be hard to squeeze everything in, especially if you’re also responsible for other things. So where should you focus your efforts if time is limited?