Wordtracker blog

Core Web Vitals are coming, and Google has made a big show about it. In the context of their usual update comms and the tools we're given to assess the impact, it's time to start thinking about this a little differently.

How has social media changed and how is it likely to evolve in the coming year?

Understanding the different stages of the customer journey helps you market more effectively to maximize leads and sales.

A guided way to take the plunge with YouTube, with your first 10 videos outlined for you.

Improving your CX helps not only to build your brand and sales, but also to foster loyalty and put you ahead of your competition.

A more comprehensive view of your data with all your accounts across Google services in one place.

Google able to hone in on relevant information buried deep in a webpage.

How to get the most out of your Google Shopping campaigns.

There's huge scope for improvements in the fast moving world of ecommerce, through tech and more traditional means. Here are 6 of the best.

Phrase match to be expanded to include broad match modifier traffic. Here’s how it will work.

Stronger enforcement means sites showing mismatched prices will be subject to suspension.

Additional information enables searchers to learn more about a site before clicking on it.

Using content marketing and AI, an answer funnel can help you improve user experience and boost conversions on your website.

Ecommerce companies have to work harder to build trust and videos are a helpful tool in achieving this.

A look at the latest trends in content writing, and how these challenging times have changed the landscape.

It's a question that's often asked but the advantages are many, and go beyond the monetary.

A complete guide to image sizes for the main social media platforms.

Make sure your site hits the ground running on launch day.

The changes provide more granular information to help webmasters resolve crawl issues.

What to boost on your online site to increase conversions.

Everything you need to know about getting started with affiliate marketing.

Find out where graphic design is headed in 2021.

Google heeds feedback to retain Structured Data Testing Tool. Separately, the Request Indexing feature is now available again.

How to develop a winning social media strategy. A look at the successful approaches adopted by 10 brands.

Early reports indicate this was a big update. Analysis of winners and losers has already started.