Wordtracker blog

With Google introducing favicons in the desktop search results, it’s time to make sure yours is looking good, or to create one and add it to your website if you don’t yet have one.

Details are emerging of big ranking fluctuations following the 14 Jan core update. Here’s an overview of the impact and what we know so far.

Redesign has bold, black Ad labels and allows favicons in organic results.

And… we’re off. Google kickstarts 2020 with a core algorithm update.

AI is making inroads into traditional marketing tasks such as content, spend analysis, sales forecasting and modeling.

The ecommerce sector is highly competitive. Make sure your site isn't affected by one of these issues.

Not getting the leads you want? Read on to see if you're guilty of any of these errors.

Here it is, the social media cheat sheet for image and video sizes - updated for 2020.

Google’s new Explanations will help advertisers understand what’s driving performance changes.

Check out these emerging design trends to keep your output fresh and up-to-date.

… and 5 practical strategies to get the most out of omnichannel.

The “Nov. 2019 Local Search Update” applied neural matching - “the super synonym system” - to local search. Here's what you need to know.

Understanding the motives for cart abandonment, and how to win your customers back.

Two new reports show how your product rich results perform in Search, and the top signals driving conversions in Ads.

Email remains one of the best ways to reach people, so building your email marketing list should be a priority.

Google has a range of new options for retailers to get products in front of customers and maximize holiday sales.

Google’s auction for ad space not helping shopping price comparison service rivals, according to Margrethe Vestager.

How do successful blogs rise above the millions of competitors? Learn from the experts with these 5 actionable tips.

Google’s new Speed report, first previewed back in May, is now rolling out in Search Console.

From finding the right podcasts and writing a winning pitch, through to being a perfect guest on and after the show. It's all here in this easy-to-follow guide.

Routine optimization checks you should carry out regularly to stop your website looking stale.

Google has announced a major update introducing Google BERT, “representing the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.”

You may have heard of the 'link tax' last year, well it didn't go away. It's being implemented and Google is making changes.

Google offers new insights into transactions, revenue and profits generated by your Shopping Ads, with conversion cart reporting.

What design features do you need for a successful eCommerce website?