Wordtracker blog

Google also updated a number of points in its helpful content guidance. We take a look at what's new.

The new reports will help merchants monitor product visibility issues and opportunities for improvements.

Access to Search Generative Experience via Google Labs has been extended to India and Japan.

How to write ads for maximum performance and measure the effectiveness of your campaigns.

Actionable steps to make sure your emails reach recipients and don't end up in the spam folder.

The update may take up to two weeks to complete.

How to protect your search rankings against - or even take advantage of - SERP volatility.

If your site is impacted you may see a drop in click-through rates from Google.

New section details what to do if your preferred site name isn’t selected.

A practical guide to using AI effectively to help with producing content, while retaining your author authenticity.

Find out which designs work best, and why, for your various ecommerce product offerings.

Four examples of successful brand voices, to help you create your own.

Google calls for public discussion on new web standards and protocols in the wake of generative AI and other new tech.

The shutdown of Universal Anlytics began on 1 July and is moving on a rolling basis, so some data may still be visible.

Test and Compare feature lets you make a data-driven choice on the best thumbnail for your video.

Demand Gen and Video View are video led campaigns designed to drive demand.

Users will be moved across by the end of this year. Read on for a look at the new design.

Reddit offers great opportunities, but has its own particular culture and values. Here's how to get your Reddiquette right.

Interaction to Next Paint will replace First Input Delay (FID) in March 2024.

Level up your brand awareness and marketing with these five segmentation strategies.

Google to supercharge ads with generative AI. New tools and features unveiled.

Small number of remaining sites will remain on desktop-indexing and likely never move across.

A guide to content syndication: the benefits, risks and how to do it safely.

The new feature will show content from videos, blogs and forums to offer personal viewpoints.