Wordtracker blog

For both starters and seasoned veterans: the top 7 ways to optimize your Google Shopping ads and increase your ROI.

Google’s Danny Sullivan says “we do updates all the time”.

An easy-to-follow visual guide to help you get to grips with advertising on Amazon.

Survey shows meta descriptions a key driver for search clickthrough, and searchers prefer organic results to ads.

The new reports make it easier to monitor performance and fix issues.

The 7 stages of content that everyone should know about.

Listings with featured snippets will no longer appear twice on the 1st page of Google search. How does it work and what does it mean for webmasters?

How can you seal the deal online? 8 effective phrases you can use and why these approaches are successful.

With the Super Bowl about to kick off this Sunday, Google have already released their half time ad for 2020. And it's a bit dark.

With Google introducing favicons in the desktop search results, it’s time to make sure yours is looking good, or to create one and add it to your website if you don’t yet have one.

Details are emerging of big ranking fluctuations following the 14 Jan core update. Here’s an overview of the impact and what we know so far.

Redesign has bold, black Ad labels and allows favicons in organic results.

And… we’re off. Google kickstarts 2020 with a core algorithm update.

AI is making inroads into traditional marketing tasks such as content, spend analysis, sales forecasting and modeling.

The ecommerce sector is highly competitive. Make sure your site isn't affected by one of these issues.

Not getting the leads you want? Read on to see if you're guilty of any of these errors.

Here it is, the social media cheat sheet for image and video sizes - updated for 2020.

Google’s new Explanations will help advertisers understand what’s driving performance changes.

Check out these emerging design trends to keep your output fresh and up-to-date.

… and 5 practical strategies to get the most out of omnichannel.

The “Nov. 2019 Local Search Update” applied neural matching - “the super synonym system” - to local search. Here's what you need to know.

Understanding the motives for cart abandonment, and how to win your customers back.

Two new reports show how your product rich results perform in Search, and the top signals driving conversions in Ads.

Email remains one of the best ways to reach people, so building your email marketing list should be a priority.

Google has a range of new options for retailers to get products in front of customers and maximize holiday sales.