Wordtracker blog

Siteowners can now check performance ahead of the scheduled rollout of Page Experience to desktop.

The 5 customer experience metrics you need to track today, to gain more loyal customers tomorrow.

Whether your business is big or small, these steps will help you build and improve your marketing campaigns.

From 19 January detailed audience targeting options across certain categories will be removed from Facebook ads.

January is a time for resolutions and fresh starts. Check out this guide to powering through those tasks you've been putting off, and get your year off to a flying start.

Your URL structure is vital for your SEO and ecommerce business. Find out why it matters and best practices to use when structuring your web address.

2021 has been quite the year, with some of the biggest and most frequent updates across Search seen for a long time. So here's a recap of the main events.

An under the radar update to round off 2021.

Make sure your visuals are on trend with this preview of what we can expect from graphic design in 2022.

Google also announced two new best practices for product reviews, which will take effect in a future update.

Giving colleagues an understanding of SEO and why it matters gives your strategies a greater chance of success.

Google’s help document updated to say all reviews are valued.

A hacked social media account can do your business serious damage. Here's what you need to know about keeping your accounts secure.

Timeline is now open-ended to accommodate sites experiencing "unexpected challenges".

Google's redesign aims to make the tool more intuitive and clearer for data interpretation. We take a look at the new features.

Google's refresh aims to improve accessibility and user experience.

Google's core update rolling out just ahead of the holiday shopping season.

Make your awareness and consideration Video campaigns shoppable with product feeds.

The new platform where freelancers can market their services is now available globally.

The rollout will start in February 2022 and builds on the Page Experience update rolled out on mobile earlier this year.

Google continues efforts to tackle spammy content with this algorithm update.

Instead of waiting to be seen, IndexNow allows webmasters to alert search engines of new content and changes to existing content. But will Bing make it a success?

Features are being migrated to Google Search and Maps. and can be managed directly from there.

A guide to improving the audio quality of your videos. Actionable and effective tips which don't need high levels of technical expertise.

A faulty landing page strategy can cost you dearly in conversions. Make sure your landing page doesn't have any of these common errors.