Before committing any budget, you’ll first want to check that you’re keeping up with the trends driving the industry forwards – and making sure your competitors don’t get the jump on the most profitable new strategies.
According to the Advertising Budgets 2016: 4 Trends You Need To Know infographic from MDG, there are three key developments you need to keep front and center.
- Social spend – expect Facebook ads to be of particular interest
- Mobile – if you haven’t yet dedicated a chunk of budget to mobile advertising, it is set to be the biggest growing ad segment of the next 12 months
- TV – will be overshadowed by digital for the first time
- Video – digital video ad spend could be the dark horse of 2016 budgeting
Infographic source: MDG Advertising