Video marketing increases click through rates by 65%

Posted by Rebecca Appleton on 13 Oct, 2015
View comments Marketing
As the final quarter of 2015 gets underway, this infographic offers some food for thought on perhaps one of the most neglected areas of digital activity – video marketing.

Many brands, especially small businesses, are put off by the sheer amount of work and resources needed to create a video. There’s little denying that it is easier and quicker to write a blog post or pay a graphic designer to create an infographic than storyboard a video, develop the concept, hire the equipment, find someone to shoot and edit it then get it out there.

With increased mobile video viewing, it turns out video marketing is actually worth the effort;

  • 52% of marketing professionals say video gets them the best ROI of any other form of content

  • Simply using the word ‘video’ in an email subject line boosts open rates by 19%

  • And increased click through rates by as much as 65%

Infographic source: http://syndacast.com

Recent articles

Is TikTok the new Google? [Infographic]
Posted by Wordtracker on 1 February 2024
Google launches conversational experience in Ads
Posted by Edith MacLeod on 31 January 2024
How to create content that moves customers through the sales funnel
Posted by Syed Balkhi on 30 January 2024
Microsoft unveils new generative AI tool to create instant banner ads
Posted by Edith MacLeod on 29 January 2024
Google is turning off websites made with Business Profiles
Posted by Edith MacLeod on 16 January 2024