Video marketing increases click through rates by 65%

Posted by Rebecca Appleton on 13 Oct, 2015
View comments Marketing
As the final quarter of 2015 gets underway, this infographic offers some food for thought on perhaps one of the most neglected areas of digital activity – video marketing.

Many brands, especially small businesses, are put off by the sheer amount of work and resources needed to create a video. There’s little denying that it is easier and quicker to write a blog post or pay a graphic designer to create an infographic than storyboard a video, develop the concept, hire the equipment, find someone to shoot and edit it then get it out there.

With increased mobile video viewing, it turns out video marketing is actually worth the effort;

  • 52% of marketing professionals say video gets them the best ROI of any other form of content

  • Simply using the word ‘video’ in an email subject line boosts open rates by 19%

  • And increased click through rates by as much as 65%

Infographic source: http://syndacast.com

Recent articles

How to use word-of-mouth marketing [infographic]
Posted by Wordtracker on 3 May 2022
New Microsoft and Google digital marketing certifications
Posted by Edith MacLeod on 3 May 2022
New profile link feature announced by LinkedIn
Posted by Edith MacLeod on 3 May 2022
5 website strategies to engender user trust
Posted by Julie Weishaar on 30 April 2022
How to recognize and avoid phishing attacks [infographic]
Posted by Wordtracker on 26 April 2022