Category: PPC

Google has confirmed that it will roll out new AdWords dashboards over the next few weeks, giving advertisers a consolidated view of their account performance

iProspect’s latest Quarterly Paid Search Trends Report has raised the question of whether or not AdWords is still a worthwhile option for small businesses as it emerges cost per click (CPC) is now at an all time high.

A video tutorial to help you write consistently great ads copy to succeed with Google Adwords and grow profits.

Google has confirmed that AdWords Editor 12 is now available to all advertisers globally. Click through to find out the new features you can expect.

You probably know the basics when it comes to PPC account set-up, but what other things do you need to think about before hitting that go live button? Read on for our 3 planning essentials.

If you're a seasoned PPC advertiser, you'll no doubt know the importance of segmentation. But did you know that too much segmentation can be a bad thing? We examine how segmentation can be taken too far.

Google has lifted the lid on three new ways for advertisers and developers to improve the customer experience within ads and apps at its annual developer conference, I/O.

Bing's recent update makes some useful changes to improve the functionality of its Ads Editor and iron out some existing issues.

As mobile browsing becomes more and more prominent, Google has announced a series of updates across a number of its properties to better meet the changing browsing habits of its users.

Google has this week confirmed a new addition to its mission to protect mobile advertisers from accidental clicks - a cause that it has returned to again and again over the course of the last four years. Its latest change to the mobile experience for brands is the extension of accidental click protection to native ad formats.

After 15 years in business, Google has confirmed that AdWords will undergo a major change unlike anything in its history. The search engine has unveiled plans to completely redesign the platform. According to inside sources, the new look advertising service will offer users an easier, clearer and more intuitive experience.

Google has confirmed that it will change the way adverts are displayed by moving to a three or four advert band at the top of the search results page in its search results following several years of display tweaks.

Google has added major functionality to its AdWords interface with the launch of an AdWords iOS app.

If you’re an advertiser, the use of ad blocking software is a worrying trend that could have implications for the amount of return you get from online advertising.

Fingers are pointing at Yahoo as one of the prime causes of a second consecutive quarter slowdown in paid search spending in the USA.

A new AdWords feature launched this week promises to bring AdWords advertisers closer than ever to their consumers, in the moments that matter.

Following on from last week's post featuring Hilary Clinton and Jeb Bush, let's take a look at how the other US Presidential candidates are using PPC advertising to drum up support.

The presidential race of 2016 is already a hot topic in the media with many candidates taking to PPC advertising to drum up support.

In the final part of this series, we take a look at how to format keywords on Amazon to maximize traffic

Don't Panic! Use this galactic guide to navigate your way through the PPC universe

AdStage is the all-in-one advertising platform that will bring together all of your campaigns into a single, easy-to-manage interface, giving you complete control over your PPC campaigns. Sign up for this campaign management tool now and you'll find your favorite Keyword Tool there as well.

Karon Thackston discusses the 4 PPC campaigns that violate the 3 core rules of success.

Find out how keyword research (and lots of hard work) helped to reduce PPC costs by 66% and boosted organic traffic for Angel's Attic Designs

Wordtracker offers Keyword Research tools for SEO and PPC, Rank Tracking and Site Analysis tools. Start a Free Trial today to get $136 of SEO books and videos

Wordtracker offers Keyword Research tools for SEO and PPC, Rank Tracking and Site Analysis tools. Start a Free Trial today to get $136 of SEO books and videos

1upsearch.co.uk's Ian Howie has produced an e-book to help with the best use of AdWords. 1upsearch is also running training courses in London.

Wordtracker offers Keyword Research tools for SEO and PPC, Rank Tracking and Site Analysis tools. Start a Free Trial today to get $136 of SEO books and videos