Category: PPC

How to write ads for maximum performance and measure the effectiveness of your campaigns.

Demand Gen and Video View are video led campaigns designed to drive demand.

Users will be moved across by the end of this year. Read on for a look at the new design.

Advertisers can now apply negative keyword lists across multiple campaigns.

Advertising of certain CBD products greenlighted in California, Colorado and Puerto Rico.

Google unveils new promotion badges, side-by-side deal comparisons and price insights ahead of the holiday shopping season.

Similar audiences will be transitioned to automated solutions in a phased process next year.

A roundup of recent initiatives in advertising including news from YouTube, Pinterest, Reddit and more.

An easier way for you to manage where your ads appear on YouTube and the Google Display Network.

New workflows and reports being rolled out, bringing ad extensions and assets together.

Run ads on Microsoft, Google, Facebook and Instagram through one single interface.

A roundup of ads, product and shopping related announcements from Google’s annual event.

Video-specific tools designed to aid video inventory management and monetization.

The scope of the strike system for repeated ad violations which launched last year is being expanded.

With many businesses dealing internationally, this makes Microsoft a more attractive option for advertising.

A guide to ecommerce trends over the past couple of years, quantifying the impact of Covid and other factors such as new tech and green concerns on the sector.

No more draft campaigns. Google's new, streamlined way for advertisers to test changes.

Some 6.5x more query data is now available in the search term report, but some historical data will go in 2022.

Advertisers will no longer be able to create new ETAs after June 2022 as Google continues push to automation.

If you're finding the Google Ads Auction process a little opaque, this infographic is for you.

Google Merchant Center store import included in series of product updates for June.

The feature will make it easier for advertisers to prevent their ads running alongside undesired content.

Phrase match to be expanded to include broad match modifier traffic. Here’s how it will work.

Stronger enforcement means sites showing mismatched prices will be subject to suspension.

Google gears up for holiday shopping season with more visibility and easier promotions for retailers, and price comparison and tracking for customers.

The ecommerce sector is highly competitive. Make sure your site isn't affected by one of these issues.

Google’s new Explanations will help advertisers understand what’s driving performance changes.

Google offers new insights into transactions, revenue and profits generated by your Shopping Ads, with conversion cart reporting.

Google's investment in machine learning brought in to compensate for loss of access to data.

Same meaning close variants to be extended to phrase match and broad match modifier.

Are you looking for ways to increase conversions on your ecommerce site?

Google has announced a number of new features for retailer advertisers, including product price benchmarking and new local catalog ads.

The new Shopping campaigns combine Shopping and display remarketing campaigns to deliver ads across Google’s entire suite of sites and networks.

The tool, which enables sites to have a conversation with users who have ad blockers enabled and so recover lost ad revenue, is being rolled out to a further 31 countries.

A guide to the best tools to help you get the most out of your AdWords campaigns.

Google has been announcing a raft of new developments and features to help with users' ad campaigns. Here’s our roundup.

What makes consumers stick around and buy on an e-commerce website? Read on for the 5 most valued features.

Google has extended the amount of information it displays on mobile shopping results in time for the busy holiday period.

Google has debuted a number of new AdWords innovations, which are only available via the new AdWords experience, just in time for retailers’ busy holiday shopping period.

Developments include Pay with Google and a Book Online button for local businesses available now, and parallel tracking to roll out later in the year.