Category: PPC

A roundup of ads, product and shopping related announcements from Google’s annual event.

Video-specific tools designed to aid video inventory management and monetization.

The scope of the strike system for repeated ad violations which launched last year is being expanded.

With many businesses dealing internationally, this makes Microsoft a more attractive option for advertising.

A guide to ecommerce trends over the past couple of years, quantifying the impact of Covid and other factors such as new tech and green concerns on the sector.

No more draft campaigns. Google's new, streamlined way for advertisers to test changes.

Some 6.5x more query data is now available in the search term report, but some historical data will go in 2022.

Advertisers will no longer be able to create new ETAs after June 2022 as Google continues push to automation.

If you're finding the Google Ads Auction process a little opaque, this infographic is for you.

Google Merchant Center store import included in series of product updates for June.

The feature will make it easier for advertisers to prevent their ads running alongside undesired content.

Phrase match to be expanded to include broad match modifier traffic. Here’s how it will work.

Stronger enforcement means sites showing mismatched prices will be subject to suspension.

Google gears up for holiday shopping season with more visibility and easier promotions for retailers, and price comparison and tracking for customers.

The ecommerce sector is highly competitive. Make sure your site isn't affected by one of these issues.

Google’s new Explanations will help advertisers understand what’s driving performance changes.

Google offers new insights into transactions, revenue and profits generated by your Shopping Ads, with conversion cart reporting.

Google's investment in machine learning brought in to compensate for loss of access to data.

Same meaning close variants to be extended to phrase match and broad match modifier.

Are you looking for ways to increase conversions on your ecommerce site?

Google has announced a number of new features for retailer advertisers, including product price benchmarking and new local catalog ads.

The new Shopping campaigns combine Shopping and display remarketing campaigns to deliver ads across Google’s entire suite of sites and networks.

The tool, which enables sites to have a conversation with users who have ad blockers enabled and so recover lost ad revenue, is being rolled out to a further 31 countries.

A guide to the best tools to help you get the most out of your AdWords campaigns.

Google has been announcing a raft of new developments and features to help with users' ad campaigns. Here’s our roundup.

What makes consumers stick around and buy on an e-commerce website? Read on for the 5 most valued features.

Google has extended the amount of information it displays on mobile shopping results in time for the busy holiday period.

Google has debuted a number of new AdWords innovations, which are only available via the new AdWords experience, just in time for retailers’ busy holiday shopping period.

Developments include Pay with Google and a Book Online button for local businesses available now, and parallel tracking to roll out later in the year.

Shopping comparison services will now have the same opportunity to bid for Google Shopping placements following EU fine.

Google makes major change in how your AdWords budget is spent. Find out more in this Wordtracker news article.

Google has rolled out a series of sophisticated features for AdWords over the last few months to help advertisers. Read our roundup of the tools and options you may not be using.

Video as a medium has received a further boost this week with a number of news stories emerging to show just how relevant the format is.

Google has confirmed that it will roll out new AdWords dashboards over the next few weeks, giving advertisers a consolidated view of their account performance

iProspect’s latest Quarterly Paid Search Trends Report has raised the question of whether or not AdWords is still a worthwhile option for small businesses as it emerges cost per click (CPC) is now at an all time high.

A video tutorial to help you write consistently great ads copy to succeed with Google Adwords and grow profits.

Google has confirmed that AdWords Editor 12 is now available to all advertisers globally. Click through to find out the new features you can expect.

You probably know the basics when it comes to PPC account set-up, but what other things do you need to think about before hitting that go live button? Read on for our 3 planning essentials.

If you're a seasoned PPC advertiser, you'll no doubt know the importance of segmentation. But did you know that too much segmentation can be a bad thing? We examine how segmentation can be taken too far.

Google has lifted the lid on three new ways for advertisers and developers to improve the customer experience within ads and apps at its annual developer conference, I/O.