With new platforms, features and trends emerging every day, 2017 looks to be a big year for the social media industry. MDG Advertising has poured its predictions and a healthy dose of research into this overview of major changes to be aware of as the year progresses.
Perhaps the most interesting prediction is that the boundaries between platforms will continue to lessen, as they expand to offer a range of content types and features. As a consequence, businesses may chose to concentrate their efforts on fewer platforms. Will this make social more tribal, based on user demographic?
The findings include:
- Less-differentiated platforms: We saw it to some extent last year when several platforms launched their own Stories feature on the back of Snapchat's success but, this could well be taken to new heights, with networks expanding to offer a range of content types and features.
- The importance of ambassadors: If you have more than one or two employees, the role your colleagues play on social media will become more important. Expect lots of brands to encourage staff members to take on social media ambassador roles to spread the word.
- Immersive content: As consumers develop and begin to expect more immersive experiences, including live streaming and virtual reality from brands, social media platforms will develop accordingly.
Source: MDG Advertising