Which marketing trends do you need to know about for 2016?

Posted by Rebecca Appleton on 5 Jan, 2016
View comments Marketing
Periscope, Snapchat and a 62% cheaper per lead acquisition via content marketing will dominate your 2016 marketing efforts, so says a new infographic from Microsoft.

The tech experts have looked into their digital crystal ball to pinpoint exactly what marketers will love and which trends will dominate over the next 12 months.

It suggests that leads generated by content marketing are 62% cheaper than leads generated via other outbound marketing channels – meaning we can all expect to hear a lot more and do a lot more content-wise in 2016.

The infographic also says to expect some game changing tech this year, and for a big boom in wearable technology.

Socially, Periscope and Snapchat are likely to be big news and should form a standard part of marketing activity come the close of the year. 

What else should you be pencilling into your marketing strategy to get ahead? See the full infographic below to find out.

Source: Adweek

Recent articles

Google reveals new AMP story format
Posted by Edith MacLeod on 16 February 2018
Google Featured Snippets; the shift from content to information
Posted by Owen Powis on 13 February 2018
What consumers want from e-commerce websites [infographic]
Posted by Wordtracker on 12 February 2018
Improve your conversion rate and generate more sales [infographic]
Posted by Edith MacLeod on 6 February 2018
Using the PageSpeed Insights tool to improve site speeds - a case study
Posted by Wordtracker on 8 February 2018