It’s been almost a month since Google rolled out changes to how the title tag works. If you’re just spitting out your coffee thinking ‘what changes?’ that’s because Google did so with little warning or explanation. So pretty much the same as usual.
Searcher intent allows for greater flexibility in the connection between search and content. Many sites are left wondering how they can create content that covers a greater potential footprint of searches. The buying cycle may well hold the answer.
It’s been a tumultuous couple of months, with Google rolling out a total of 6 updates since April. So if you’ve seen your rankings bouncing around a bit I wouldn’t be surprised. We sum up what’s happened and the interlaced effect of all these updates.
Core Web Vitals are coming, and Google has made a big show about it. In the context of their usual update comms and the tools we're given to assess the impact, it's time to start thinking about this a little differently.
Google no longer sports their unofficial ‘Don’t be evil’ mantra, but they appear to have picked up a new one. Helping you ‘get things done’. It doesn’t sound like a problem, until of course they choose to help users get things done in your market.
Ever wished you could get those elusive Amazon search volumes? Or see which products were most popular at what time of year on eBay? How about seeing exactly which terms get the most traction for your next YouTube video?
Google has now been around for 20 years and in that time it has changed the world by becoming part of all of ours in a way that few other companies have managed. However at the heart of it, what it does has remained remarkably similar.
We all know by now that mobile is huge, it accounts for well over half of all searches. But Desktop was the main player for so long and habits are hard to break. So have you been optimising for the right device?
Artificial intelligence isn’t coming soon, it’s here now. And Google is frantically working on making theirs the best it can be. So what happens to SEO when Google develops AI good enough to outstrip any of the other ranking factors?
2018 might be the Chinese Year of the Dog, but it’s going to be Google's Year of the Machine. In this year's piece I go through my predictions for 2017 and my new predicted Google focus for 2018. Want to see how I did for 2017? Read on..!
Google has withdrawn ratings from Adwords extensions. So you’re no longer be able to add these to your ads. Why are they doing this and does it signify a wider problem with ratings? More importantly, does this mean local results or seller ratings extensions could be next?
We’re now using Natural Language Processing in Wordtracker to improve our toolset and provide even better results in Inspect. So find out exactly what NLP is, how it works and how it can help you with your keyword and competitor research.
With one week to go before the UK general election, the polls are all over the place and once again no-one is quite sure what’s going to happen. So let’s roll up our sleeves and see what the data shows.
Not sure about HTTPS? Need to make the jump but not got round to it? Well, these latest changes from Google may just give you the impetus you need. Find out about the changes and just how to become compliant as painlessly as possible in this article.
Google made some big changes last year, a lot of which were under the hood. Many of them didn’t even have a direct impact on the results. However, put those changes together and they start to tell an important story.
What is true, correct, a ‘fact’ is difficult to pin down. On both sides of the Atlantic this has been shown to have somewhat dramatic effects first in Brexit and then the US presidential election. In both campaigns there were accusations of lying, dubious statistics playing a key role and vocal groups attempting to drown each other out. So what role does Google have to play in any of this?
Thanks to everyone who responded to our article last week, for their feedback. As there was a lot of interest in just what we’re doing I’m starting a weekly progress report to show how the development is coming along.
We’ve been working on a new keyword tool and as the latest round of changes to the keyword planner come into place it’s made it increasingly clear how much this is needed. Luckily that’s exactly what we’ve been working on. And we want to know - what does the ideal keyword research tool look like to you?
Google doesn't seem to be as advanced as we think it is, especially when dealing with intent. Here we break down a widely quoted search result for some revealing insights into just how Google judges relevance.
Wordtracker are helping launch Mailflow, and as part of this we've agreed to give away an entire years subscription to Wordtracker. All you need to do to win is help us support Mailflow by signing up to their Thunderclap. It costs nothing and takes seconds!
If you’re not using email to your advantage you’re missing out. It’s that simple. Luckily we’ve made it easy to get started with this simple 101 guide that will introduce you to the key factors you need to consider and give you some actionable steps to get started.
Creating an email newsletter that people actually want to open, read and engage with isn't as difficult as you think. Owen Powis takes you through 6 top tips for creating a beautiful, accessible, and successful email marketing newsletter.
Owen Powis is the CEO at Wordtracker and has spent his career working in the digital marketing sector. That time has been spent working at some of the UK's largest agencies dealing with clients ranging from SMEs to large blue chip organisations. With hands on experience ‘at the coal face’, multi-channel marketing is of particular interest, with a long-running bias towards SEO.