The Link Builder upgrade: What would you like to see?
Posted by Owen Powis on 03 July 2012
Those customers with a Keywords tool subscription will know that it has been dramatically upgraded over the past six months. Link Builder is also set to be upgraded and we’re planning some pretty big stuff, so read on to find out what’s happening and how to get involved.
Link Builder is a fantastic tool
With Link Builder you can find, target and record link prospects, keeping track of your progress and your backlink graph. There are lots of reasons already to buy Link Builder as it is. So if you’re not currently subscribed then take up the seven day free trial and see what it can do for your link building campaign already.
It has become clear, though, that there are some areas where we could introduce additional functionality into the tool. There are also some other areas where we think we may be able to improve upon the functionality of what’s there already.
Link Building is building contacts
People are at the core of good link building. These are your contacts: whether it's keeping track of past contacts or finding new ones, contacts should be at the center of not just a campaign but the link building process.
We intend to give Link Builder more focus on tracking and maintaining contacts. Making these accessible across campaigns. We will also be improving the way in which new contacts can be discovered, meaning you will be able to quickly and easily find contact details for a website.
The way we work
Here at Wordtracker we work to Agile principles, which means that we work in short development cycles creating new products in a fast and flexible way. This process is ideal for incorporating feedback, so even once a feature is started it can be changed or adapted.
We will be upgrading Link Builder in sections. As we finish the development of any given part of the tool we test and push those changes live so you can start using them. This means that you will be able to see changes from early on in the process. Each change is effectively an upgrade and will be carefully planned so that your data is retained and the functionality of the tool gets incrementally better.
We build tools for our customers, so tell us what you need
We don’t build tools for fun , although we do enjoy it. We build tools to make our customers money. If there is something you really want to see in Link Builder then please do let us know. This can be anything from a ‘killer’ or ‘must-have’ feature to simply where you don’t think something works well enough as it is.
We are also looking at how the tool is structured as a whole and the way in which the workflow guides you through the process. If you have any ideas that you'd like us to incorporate, please let us know.
Subscribers to the Keywords tool will have seen that we have massively expanded out the tool set, adding multiple new features without putting the monthly price up.
Please use the comments section below to leave your suggestions for what you would like to see in the new tool. You can also get in touch with us @wordtracker on Twitter or if you have more in depth questions firstname.lastname@example.org can help.
About Owen Powis
Owen Powis is the lead SEO Consultant at Wordtracker and has a half decade of experience working as an SEO Consultant. That time has been spent working at some of the UK's largest agencies dealing with clients ranging from SMEs to large blue chip organizations. He can be found @owenfantastic on Twitter.