Wordtracker blog

Loyalty programs are one of the best ways to attract, engage and retain customers.

LinkedIn members will be able to show career breaks and related contextual information on Profiles.

Searches for new experiences on the rise, but some pandemic trends continue to stick.

Scaling SEO as a small business may be daunting but it's entirely possible with the right approach and focus.

Rank Math, AIOSEO and Duda now support the protocol for quicker indexing.

Shows will be directed at professional audiences, and feature industry figures and in-house news content.

8 ways tech companies can get creative with social media.

The rollout has started as scheduled and should be completed by end March 2022.

With many businesses dealing internationally, this makes Microsoft a more attractive option for advertising.

A guide to using video in your content, with tips and tools to create an effective strategy to reach current and prospective clients, and build your brand.

RankBrain, Neural matching, BERT and MUM. Here's what they each do and the role they play in search and rankings.

A guide to ecommerce trends over the past couple of years, quantifying the impact of Covid and other factors such as new tech and green concerns on the sector.

You can't have all the tools to create amazing emails and not curate the campaigns, right? The ecommerce email marketing campaigns you need, all figured out.

A guide to selecting the right colors for your website branding and design.

The new targeting proposal will determine interests based on the past three weeks of user's web activity. Specific browsing history will not be shared.

Is video marketing all it's cracked up to be? Here are 10 key stats that prove the time for video marketing is now.

A guide to different types of video content to use along the customer journey - and how to get them right.

No more draft campaigns. Google's new, streamlined way for advertisers to test changes.

Siteowners can now check performance ahead of the scheduled rollout of Page Experience to desktop.

The 5 customer experience metrics you need to track today, to gain more loyal customers tomorrow.

Whether your business is big or small, these steps will help you build and improve your marketing campaigns.

From 19 January detailed audience targeting options across certain categories will be removed from Facebook ads.

January is a time for resolutions and fresh starts. Check out this guide to powering through those tasks you've been putting off, and get your year off to a flying start.

Your URL structure is vital for your SEO and ecommerce business. Find out why it matters and best practices to use when structuring your web address.

2021 has been quite the year, with some of the biggest and most frequent updates across Search seen for a long time. So here's a recap of the main events.