Wordtracker blog

Google continues efforts to tackle spammy content with this algorithm update.

Instead of waiting to be seen, IndexNow allows webmasters to alert search engines of new content and changes to existing content. But will Bing make it a success?

Features are being migrated to Google Search and Maps. and can be managed directly from there.

A guide to improving the audio quality of your videos. Actionable and effective tips which don't need high levels of technical expertise.

A faulty landing page strategy can cost you dearly in conversions. Make sure your landing page doesn't have any of these common errors.

Conversational options are now mainstream and shown to increase customer satisfaction. A look at the most popular uses, and how to implement for your business.

An SEO guide to handling zero click searches. How to avoid them and what to do if you can't.

With the busiest shopping time of the year coming up it pays to start early. Here's what you need to know for a successful campaign.

With over a billion active users on the platform, Instagram presents effective marketing opportunities for your local business.

Our shopping habits changed dramatically during the pandemic. Which trends will stick and how much will revert to previous habits?

More guidance for publishers on controlling how Google shows their site in the search results.

Multimodal search, related topics in video and new search results features are all part of how MUM will change the search landscape.

In today's omnichannel world, customers expect a frictionless connected experience from brands.

Google's Search On event highlighted new visual search, shoppable features such as window shopping from search and checking inventory from home.

New SEO guide outlines how ecommerce sites can ensure their site works optimally across Google Search.

Insights into how major ecommerce website builders perform against Google's Page Experience and Core Web Vitals updates.

The consideration stage is a crucial part of the buyer journey where your efforts should be highly focused.

Make sure your website is accessible and inclusive with these expert tips.

Shopify’s new hub aims to remove the complexities of trading internationally, allowing small retailers to expand their global reach.

Following tweaks to the system, Google is now using HTML title tags in 87% of cases, up from 80% when the change rolled out in mid-August.

It’s been almost a month since Google rolled out changes to how the title tag works. If you’re just spitting out your coffee thinking ‘what changes?’ that’s because Google did so with little warning or explanation. So pretty much the same as usual.

Over 35 courses have been opened up for free, including finding a new job, adapting to hybrid working and cultivating balance and well-being.

Facebook’s Q2 report highlights trends which are likely to show sustained growth.

You may have noticed that the tool is currently slower than usual, or results are not being returned. What's going on?

Some 6.5x more query data is now available in the search term report, but some historical data will go in 2022.