Wordtracker blog

You might not associate Facebook with brain-powered computing, wearable technology, cutting-edge virtual or augmented reality, but that's what emerged at their Developer Conference.

Small business owners survive - and thrive - by maximizing every dollar of budget, every ounce of effort and every minute of time.

Bing's recent update makes some useful changes to improve the functionality of its Ads Editor and iron out some existing issues.

If you sell online or rely on Google Shopping to help generate ecommerce conversions, the latest change to Google image search is set to have some very interesting repercussions.

There are few things more rewarding as a business owner than seeing your brand name mentioned on the pages of a glossy magazine, a respected industry title or a national newspaper.

Your ecommerce business may not necessarily be lagging behind in sales, but that doesn’t mean you shouldn’t try to make improvements.

Google has announced that its Customer Reviews program, which will replace the longstanding Google Trusted Stores, has been rolled out in several more countries this month.

If you’re serious about building the strongest, best converting landing pages possible, split testing should be a crucial and frequent part of your digital marketing repertoire.

The search marketing conference series SMX comes to London in May, with Wordtracker readers able to claim 15% off tickets with our discount code.

Content is king when it comes to SEO and it also forms the backbone of every successful digital marketing strategy.

Creating a logo for your business, whether it’s a new start-up just getting off the ground or an established brand building a new image, can be a complex task.

Many businesses spend a considerable amount of money driving visitors to their website but don’t always do a great job in keeping them there.

Google has released its latest cyber security figures as part of its #NoHacked campaign and its update shows a growth in hacking over the last 12 months.

If you’ve experienced variable engagement rates and unreliable traffic generation from your social media activity, you’ve likely invested time in revising your post messaging and creative already.

A new study commissioned by Yahoo has found that the impact of digital advertising could be improved by as much as 40% if consumers are reached when they’re in the right mood.

Google's latest update to its Search Quality Rater’s Guidelines carries a notable emphasis on tackling fake news, poor quality sites and clickbait content.

How you've been solving Google's most difficult problems for them.

If you’ve seen a large drop in traffic since the start of March (especially within the last week) this might be very relevant.

Google demos new video recognition capability, upcoming developments to click-to-call ads, can new pages rank for competitive keywords, and a new invisible Captcha.

Since unveiling its new look Instagram for Business blog at the beginning of this month, the social network has been sharing news and updates thick and fast.

Online reviews are important for any business with a search presence, so it's important to get your response right for any negative comments.

It’s been a busy start to March in the SEO category with a host of news stories, data, products and best practice advice emerging.

The battle for local search prominence is getting hotter. If you haven’t yet made it a priority or factored it into your 2017 digital marketing strategy, now is the time to consider how you can go local.

With more than 350 million members worldwide, LinkedIn is undoubtedly the world’s biggest social network for professionals, but do you really know how to make the most of it?

Every digital media strategy rests on three pillars: owned, earned and paid media.