Wordtracker blog

If local SEO is important to your business, or if you have physical bricks and mortar locations, local citations should form a part of your optimization strategy.

Google My Business added a new feature to its current offering earlier this month, providing firms with a new way to connect and engage with customers. Questions and Answers.

The on demand market is booming and with more workers than ever before flocking to hire themselves out on a freelance basis, business owners are able to access specialist talent much easier today than at any other point in history.

If you’re looking to establish yourself as an authority in your niche, you’ll need to grow your personal brand.

A series of changes to Facebook's online sales platform, Marketplace, aims to scale up its reach and relevance. One major change gives business users the opportunity to sell on its platform for the first time.

Google has sent out a warning to webmasters that HTTP sites containing forms and other input fields will be marked Not Secure from October.

Learn how to audit your Facebook Business Page (and why it should be a regular activity) with our step-by-step guide.

Big data is here to stay. We show you 10 ways to access and make sense of your user behaviour data to boost your business.

Google has announced that it will extensively redesign Search Console to allow for better insights, improved workflow and faster feedback between Google and webmasters.

A sales funnel leads your prospects through the buying journey. Not sure where to start? In this blog and gifographic we’ll look at the different steps involved in creating an effective sales funnel.

A video tutorial to help you write consistently great ads copy to succeed with Google Adwords and grow profits.

Brand and business blogs have become an essential part of any digital marketing mix, often as part of a wider content marketing strategy. If it isn't performing, these troubleshooting suggestions will help you find out why.

iProspect’s latest Quarterly Paid Search Trends Report has raised the question of whether or not AdWords is still a worthwhile option for small businesses as it emerges cost per click (CPC) is now at an all time high.

How effective do you consider your content marketing to be? Does it frequently help you achieve your business goals or are you unsure if the time you invest is actually worthwhile?

A new report by ReturnPath has found that more emails are now opened on mobile than via webmail or desktop devices.

You want to begin your marketing campaign with micro-influencers. But where do you start and how do you find them?

Digital marketing encompasses so many activities that it can be hard to squeeze everything in, especially if you’re also responsible for other things. So where should you focus your efforts if time is limited?

When it comes to helping users find your site easily, SEO is just as important for your ecommerce pages as it is for your blog and content marketing.These five actions will get you started.

We all know that repeat customers are of key importance to a business. They spend more, are easier to sell to and cost less than new customers.

Are you using LinkedIn to its full potential for your business? If you aren't using your account to source leads, try these four strategies.

Google has confirmed that AdWords Editor 12 is now available to all advertisers globally. Click through to find out the new features you can expect.

Do you feel like you aren't using Google Analytics in a way that helps you reach your marketing goals? Does the volume of data put you off? If so read on to find out which four reports you should focus on and where to find them.

How do you know your SEO hire is going to deliver? Read on for 5 warning signs that you should be looking elsewhere.

Want to win more customers from the mobile web? New features help you measure and improve your mobile site speeds, and see how you do against competitors.

You probably know the basics when it comes to PPC account set-up, but what other things do you need to think about before hitting that go live button? Read on for our 3 planning essentials.