Wordtracker blog

Google AdWords has released new features and tools to help marketers coordinate their online and offline marketing efforts to deliver effective results.

Despite frequent reports of their demise, some traditional and old established marketing channels just refuse to die.

Developments include Pay with Google and a Book Online button for local businesses available now, and parallel tracking to roll out later in the year.

Jumpstart to effective copywriting and sales by exploring these 7 simple but potent marketing angles.

Love it or loathe it, content marketing is here to stay. Get a head start on your New Year task list by trying these incoming content marketing trends right now.

Google has rolled out its multi-channel attribution beta product to hundreds more advertisers following initial early success with a smaller group.

Lilach Bullock guides you through the best podcasts for small businesses.

If you’re looking for foolproof tactics to fight poor reviews, why not take it a step further and learn how to turn lemons into lemonade and win more business?

Shopping comparison services will now have the same opportunity to bid for Google Shopping placements following EU fine.

Google makes major change in how your AdWords budget is spent. Find out more in this Wordtracker news article.

Even if you don't sell online, you can still harness the power of social media for your bricks and mortar store.

For anyone running a business in the 21st century there’s no escaping influencer marketing. Love it or hate it, influencers can be a powerful tool for generating online exposure.

Google is to replace its First Click Free (FCF) policy with a new structure called Flexible Sampling, which allows news providers to decide how many, if any, articles are offered free.

Google has rolled out a series of sophisticated features for AdWords over the last few months to help advertisers. Read our roundup of the tools and options you may not be using.

Video as a medium has received a further boost this week with a number of news stories emerging to show just how relevant the format is.

Whether you have a small company website or a large e-commerce platform, if you’re making mobile design mistakes they could be costing you thousands of dollars in revenue.

It's easier than you might think to start creating video content and the benefits can be huge. Read our case studies and take the plunge!

Google has confirmed that it will roll out new AdWords dashboards over the next few weeks, giving advertisers a consolidated view of their account performance

Amazon is snapping at Google’s heels as a product discovery and research medium for online shoppers, new survey finds.

Are you new to using real-life events for backlink building? Our guide shows you how to add this technique to your link building arsenal.

Google has confirmed that AMP links can now be displayed in the search engine’s position zero – the space at the very top of the search results on mobile search.

Do you have a small amount of website traffic? You can still generate conversions with these seven tactics.

Featured snippets are a great opportunity for marketers to appear at the top of the SERPs and boost brand visibility. Read on for how to optimize for this feature.

Taking the time to make your website accessible could increase the potential number of site visitors by hundreds of millions of people.

Want to become one of the top-ranked websites in your local area? This Fast Start Guide tells you all you need to know.