Wordtracker blog

Why UGC can be such an effective tool for nudging your customers through your sales funnel to conversion.

Advertising of certain CBD products greenlighted in California, Colorado and Puerto Rico.

A look at the graphic design trends that are likely to dominate in 2023.

E-A-T becomes E-E-A-T for experience, expertise, authoritativeness and trustworthiness.

The update is global and affects all languages.

A roundup of Google algorithm updates in 2022, all in one place.

The December 2022 update is global, for all languages, and will take around two weeks to complete.

Searchers will be able to scroll through up to 6 pages of results seamlessly on desktop.

Take a walk back in time and see the top trending searches over the past 20 years.

7 top-tier marketing videos and the lessons you can learn from each!

Video marketing can generate huge returns, but what's the best way to measure the effectiveness of your campaigns?

Google’s guide lists current and retired ranking systems and what they do, on one centralized page.

Multisearch for food, AR and 3D for beauty and shoes, plus live view search on Maps.

A newsletter is a great way for small businesses to connect with customers. It keeps your brand top of mind - but only if your customers read it. So how do you break through the inbox clutter?

An easier way to start showing your products on the Shopping tab in Google.

6 tips from Google on how to improve your appearance in Search to ensure your site stands out from the crowd.

14 best practices to make sure your social media generates the results you're looking for.

Google unveils new promotion badges, side-by-side deal comparisons and price insights ahead of the holiday shopping season.

This technical guide covers file sizes and types, compression tools, and a handy technical jargon buster.

Need some help to push up your click-through rates? Check out these easy-to-implement strategies to get your traffic moving!

Similar audiences will be transitioned to automated solutions in a phased process next year.

The update, designed to improve Google's processes for weeding out spammy content, completed in under two days.

A roundup of recent initiatives in advertising including news from YouTube, Pinterest, Reddit and more.

New format also includes larger favicon and more prominent Sponsored label for ads.

An easier way for you to manage where your ads appear on YouTube and the Google Display Network.