Wordtracker blog

Google takes AI-driven step forward in tackling misspellings in search, building on natural language understanding through Bert.

Combatting short attention spans and high levels of competition, this year calls for a user-first approach to web design.

The most successful companies adopt a proactive approach to customer care. Learn how to implement this for your own ecommerce business.

With more and more freelance talent out there, follow this guide to ensure you get the process right in finding and managing the best freelancers for your business.

Google says policies put to the test amid the global pandemic, multiple elections worldwide and the continued fight against bad actors.

Google places a strong emphasis on quality of content. Here are some practical ways to make sure you're on track with E-A-T.

These include infographic panels, expanding carousels, in-image search and aggregated information presented to deliver answers quickly.

Top of the funnel is great for creating awareness and brand identity, but B2B marketers may be missing opportunities further down the funnel.

Why your small business needs a podcast, and what you need to know to get started with and make a sucess of podcasting.

Google says you can expect to see better scores as a result.

Even small adjustments can have a big impact. Follow these actionable tips to make your website more successful in driving leads and sales.

10 actionable tips for how to use branding to boost your SEO efforts and improve your online visibility and organic reach.

Core Web Vitals are coming, and Google has made a big show about it. In the context of their usual update comms and the tools we're given to assess the impact, it's time to start thinking about this a little differently.

How has social media changed and how is it likely to evolve in the coming year?

Understanding the different stages of the customer journey helps you market more effectively to maximize leads and sales.

A guided way to take the plunge with YouTube, with your first 10 videos outlined for you.

Improving your CX helps not only to build your brand and sales, but also to foster loyalty and put you ahead of your competition.

A more comprehensive view of your data with all your accounts across Google services in one place.

Google able to hone in on relevant information buried deep in a webpage.

How to get the most out of your Google Shopping campaigns.

There's huge scope for improvements in the fast moving world of ecommerce, through tech and more traditional means. Here are 6 of the best.

Phrase match to be expanded to include broad match modifier traffic. Here’s how it will work.

Stronger enforcement means sites showing mismatched prices will be subject to suspension.

'About this result' feature enables searchers to learn more about a site before clicking on it.

Using content marketing and AI, an answer funnel can help you improve user experience and boost conversions on your website.