There are plenty of stats to show the business benefits of customer loyalty and retention, and research shows incentives can have a big influence on consumers choosing one brand over another.
So it's no surprise that loyalty programs are on the rise. They're an effective way to build trust and engender brand loyalty.
But what do consumers look for in a loyalty program, and what are the different ways they can work? CleverTap's infographic guide provides the answers as well as six tips for running a successful program.