Wordtracker blog

Google has announced a major refresh and simplification of its guidelines for site owners.

Make sure your ecommerce site and products are best placed with the holiday shopping season coming up.

How marketers worldwide used visual content in 2021, and what they predict for the future.

Online store owners, if you want to be more successful than you’ve ever been this holiday season, avoid these 5 Black Friday or Christmas mistakes!

Nine new Shopping tools and features presented at Google’s annual event.

Google continues to develop a more visual, natural search landscape. A roundup of the main updates around search.

The trends, benchmarks and competitive insights in ecommerce advertising online shopowners need to know.

So how big was the core update, and what was the impact? Here’s what we know so far.

The change allows creators more opportunity to optimize their content for search.

A new revenue sharing model will allow Shorts creators to keep 45% of ad revenue.

The 5th product reviews update comes while the Sep 2022 core update is still rolling out.

New workflows and reports being rolled out, bringing ad extensions and assets together.

Run ads on Microsoft, Google, Facebook and Instagram through one single interface.

6 types of customer loyalty program to help increase customer retention and engagement.

The update started rolling out on 12 September and will take around two weeks to complete.

The expected massive impact has failed to materialize, but there is some evidence of the worst offenders being hit.

While there's no magic formula, a study does shed some light.

Want to expand your reach and start making more sales in other countries? Nailing down your SEO for international markets is the key to success.

MUM can identify consensus and false premise for featured snippets.

Register for a chance to see first-hand what Google's advanced AI bot can do.

Recent updates to Search Console reports also include a new video report and simplified item classification.

The latest update from Google needed to happen; it's a direct response to purposeful manipulation of Google in a way that makes the web worse for everyone. But its effects may ripple further than you think at first glance.

The update rewards people-first content. Here’s what Google says about helpful content, how the update works, and what to do if your site is hit.

Feature allows businesses to display address, opening hours, contact details and more on their Twitter profile.

Google makes video ad creation easier with templates designed for YouTube ads, a voice-over tool and assets library.