Wordtracker blog

Run ads on Microsoft, Google, Facebook and Instagram through one single interface.

6 types of customer loyalty program to help increase customer retention and engagement.

The update started rolling out on 12 September and will take around two weeks to complete.

The expected massive impact has failed to materialize, but there is some evidence of the worst offenders being hit.

While there's no magic formula, a study does shed some light.

Want to expand your reach and start making more sales in other countries? Nailing down your SEO for international markets is the key to success.

MUM can identify consensus and false premise for featured snippets.

Register for a chance to see first-hand what Google's advanced AI bot can do.

Recent updates to Search Console reports also include a new video report and simplified item classification.

The latest update from Google needed to happen; it's a direct response to purposeful manipulation of Google in a way that makes the web worse for everyone. But its effects may ripple further than you think at first glance.

The update rewards people-first content. Here’s what Google says about helpful content, how the update works, and what to do if your site is hit.

Feature allows businesses to display address, opening hours, contact details and more on their Twitter profile.

Google makes video ad creation easier with templates designed for YouTube ads, a voice-over tool and assets library.

A 10-step guide to help you and your business take the strain out of content creation.

New revamped definition of YMYL topics, and updated guidance on Low and Lowest Quality pages.

The 4th product reviews update will take 2-3 weeks to roll out.

Videos under 15 minutes will become Reels as Instagram continues video push.

Find out the latest trends on social media and ensure your campaigns are relevant to users in 2022.

How to create effective calls-to-action to boost your conversion and engagement rates.

Create multiple, custom versions of your ads at scale with Ads Creative Studio.

​Retargeting can generate a significant boost in ecommerce sales. Discover six retargeting best practices for ecommerce businesses to keep your customers coming back for more.

Bounce rate, conversion rate and UTM parameters now available.

Pinterest’s latest updates include product tagging on pins, new video formats and, a Shopping API.

Google continues preparations for sunsetting Universal Analytics, with Analytics 4 properties now available on SC Insights.

7 effective tools you may have overlooked, highlighting powerful features to save you time and effort in your content marketing.