Wordtracker blog

A guide to selecting the right colors for your website branding and design.

The new targeting proposal will determine interests based on the past three weeks of user's web activity. Specific browsing history will not be shared.

Is video marketing all it's cracked up to be? Here are 10 key stats that prove the time for video marketing is now.

A guide to different types of video content to use along the customer journey - and how to get them right.

No more draft campaigns. Google's new, streamlined way for advertisers to test changes.

Siteowners can now check performance ahead of the scheduled rollout of Page Experience to desktop.

The 5 customer experience metrics you need to track today, to gain more loyal customers tomorrow.

Whether your business is big or small, these steps will help you build and improve your marketing campaigns.

From 19 January detailed audience targeting options across certain categories will be removed from Facebook ads.

January is a time for resolutions and fresh starts. Check out this guide to powering through those tasks you've been putting off, and get your year off to a flying start.

Your URL structure is vital for your SEO and ecommerce business. Find out why it matters and best practices to use when structuring your web address.

2021 has been quite the year, with some of the biggest and most frequent updates across Search seen for a long time. So here's a recap of the main events.

An under the radar update to round off 2021.

Make sure your visuals are on trend with this preview of what we can expect from graphic design in 2022.

Google also announced two new best practices for product reviews, which will take effect in a future update.

Giving colleagues an understanding of SEO and why it matters gives your strategies a greater chance of success.

Google’s help document updated to say all reviews are valued.

A hacked social media account can do your business serious damage. Here's what you need to know about keeping your accounts secure.

Timeline is now open-ended to accommodate sites experiencing "unexpected challenges".

Google's redesign aims to make the tool more intuitive and clearer for data interpretation. We take a look at the new features.

Google's refresh aims to improve accessibility and user experience.

Google's core update rolling out just ahead of the holiday shopping season.

Make your awareness and consideration Video campaigns shoppable with product feeds.

The new platform where freelancers can market their services is now available globally.

The rollout will start in February 2022 and builds on the Page Experience update rolled out on mobile earlier this year.