Wordtracker blog

Video content can be a great multimedia addition to any marketing campaign but it doesn't come without its share of challenges.

Thanks to everyone who responded to our article last week, for their feedback. As there was a lot of interest in just what we’re doing I’m starting a weekly progress report to show how the development is coming along.

We’ve been working on a new keyword tool and as the latest round of changes to the keyword planner come into place it’s made it increasingly clear how much this is needed. Luckily that’s exactly what we’ve been working on. And we want to know - what does the ideal keyword research tool look like to you?

It would take one person more than 5 million years to watch the amount of video available per month. The short story? The rise in video popularity is going to continue.

Google’s Keyword Planner has recently starting grouping search results for similar terms - something which has been less than well received by users.

If you’re trying to improve your business’ local SEO, it’s likely you’ve heard of citations before. Citations are essentially mentions of your business on the internet, and they can come in a multitude of different forms.

In the past five years, social media has gone from a way for friends to connect online, to an essential tool for generating leads, becoming closer to customers and growing your audience.

The popularity of the mobile web has sent shockwaves through almost every facet of the digital marketing landscape. Find out all you need to know about AMP including how it could affect your brand here.

Everyone wants more traffic to their website. Whether you’re a new to the blogging world or a well-known blogger with an established audience, getting more traffic and more views for your content is a natural objective. Traffic may seem hard to come by but if you have the right strategies in place it can be accomplished.

Facebook has revealed that an upcoming change to its News Feed algorithm will prioritize updates from friends and family members – a development that could seriously impact on the visibility of posts made by business pages.

An in-depth look at finding related results and getting your input on building bigger lists.

SMX Advanced took place last week, with speakers from firms such as Microsoft, Vistaprint, Conde Nast and of course, Google.

With Google placing an increasing emphasis on local search due to the predominance of mobile search, now is the time to start re-evaluating your local optimization strategies.

If your site is failing to turn a satisfying number of browsers into confirmed buyers, it’s very likely that your conversion optimization tactics are the source of the problem.

Google will start to use mobile page load speed as a ranking factor for its mobile friendly rankings.

These tips can help speed up slow loading pages and put your mobile site in the best shape possible ahead of Google’s push towards a more mobile-centric ranking algorithm.

As mobile browsing becomes more and more prominent, Google has announced a series of updates across a number of its properties to better meet the changing browsing habits of its users.

There’s nothing more exasperating than spending a long time creating content, only for it to not work for you. But it does happen – perhaps more than you might think. No matter what purpose you’re writing for, there are always certain guidelines you must follow in order to meet consumer need.

‘To gate or not to gate’ is a classic marketing question that’s still pondered over by those who consider themselves expert content marketers and digital marketing practitioners.

Color has been shown to have an impact on customer purchase decisions, meaning the colors you choose for your brand and its products could ultimately affect your bottom line.

A new study carried out by Harris Poll for Lithium Technologies has found that younger generations – including the lucrative millennial consumer- find targeted social media ads a big turnoff.

Businesses functioning online can barely survive and certainly won’t thrive in this day and age without a strong social media presence.

In your efforts to promote your website, enhance your brand authority and improve your SEO, you’ll likely have come across many different ways to get your message heard. One of the most beneficial is media outreach.

Google has this week confirmed a new addition to its mission to protect mobile advertisers from accidental clicks - a cause that it has returned to again and again over the course of the last four years. Its latest change to the mobile experience for brands is the extension of accidental click protection to native ad formats.