Wordtracker blog

Negative SEO does the exact opposite of what SEO is supposed to do. Instead of intentionally driving traffic to your website, negative SEO actually drives it away. It’s no mistake, either. Negative SEO efforts are intentional.

The benefits of keeping a blog are so beautifully simple that it’s easy to overlook them in favor of other, more complex or emerging forms of digital marketing activity.

Two of the biggest names in digital have launched initiatives to rid their services of fake news stories this week.

As one of the biggest social networking platforms, Instagram draws in brands who wish to promote themselves to a bigger audience. And for this, influencer marketing is considered an effective tool.

I can’t help but giggle when I hear brands and businesses ask me if SEO is still worth investing in. I even hear fleeting claims the channel is dying out.

It was one of the most divisive campaigns in history, fought across swing states and social media. As the dust settles on a historic win for billionaire businessman Donald Trump, we look at whether or not search predicted what the pundits didn't.

Forget what you’re going to serve with the turkey – for online retailers the most crucial Thanksgiving decision to be made this year is how to capitalize on the huge growth of Black Friday and its cousin, Cyber Monday.

At the end of one of the most divisive, fraught and at times ugly, political battles of recent years, Election Day 2016 is finally here.

As expected nothing is slowing down in the ever adapting and developing world of the globe’s social media powerhouse, Facebook.

Fright night is just around the corner, meaning now is a frightfully good time to bag some last minute sales. A whopping $8.4 bn is going to be spent on Halloween this year – that’s an increase of $1.5b on last year.

Businesses and brands of all shapes and sizes engage in boardroom based, analytical and statistical battles when it comes to the subject of prioritizing digital marketing spend for the year ahead.

Google has a confusing array of platforms and products which surround their search engine. Knowing how they fit together may well reveal some brand new opportunities for your Search Engine Marketing.

The Accelerated Mobile Pages project has reached its milestone one year anniversary this month.

Google has confirmed that it will create a separate search index specifically for mobile within the next couple of months.

Instagram caused a stir this summer when it unveiled Instagram Stories, a new feature which allows users to combine images and videos from their day to tell a story in a slideshow format.

A complete guide to the right image sizes for all the major social media platforms in this handy infographic.

Penguin has dominated headlines during the course of the last week but, behind the scenes Google has also been quietly working on a range of changes, new ad formats and new products for AdWords.

It’s no secret that content is still the reigning king of digital. Consumers have grown tired of intrusive, aggressive ads; they want brands to deliver compelling, valuable content which informs and entertains in equal measure.

The current digital marketing landscape is one of the most fiercely competitive spaces in business.

The much awaited update to Google’s Penguin algorithm has been released with the search engine confirming that it will now run in real time.

Shopping cart abandonment is consistently one of the most frustrating of all ecommerce experiences for retailers. Millions of dollars are left sitting in baskets. So how can retailers salvage discarded purchases?

Creating compelling content is one thing, but getting that content out there is quite another. In order to have a successful content campaign you need to get your content in front of people.

Labor Day has been and gone which can only mean one thing – holiday shopping season is right around the corner.

It’s important for marketers get their heads around one of the busiest shopping periods of the year. Here's some top tips for ensuring you can be as productive as possible over the coming months.

At first glance, entrepreneurs and social media seem like a match made in heaven, but many are hesitant to take the plunge. We'll reveal why, and how to get around the stumbling blocks.