If your ecommerce store is not making the money you think it should, it's time to do some investigating into the cause.
Red Stag Fulfillment has pulled together the most common reasons why your store might be leaking money. These can include low conversion rates, returns and shipping policies, credit card fees, cart abandonment and overall UI.
Check out the issues in the infographic below, and diagnose and fix your own site.
Source: Red Stag Fulfullment