Wordtracker blog

Two security exploits potentially affecting almost all computers have been identified. How much of an issue is this and what do you need to know?

Google had another busy year in 2017. Recap the biggest search algorithm updates with this infographic.

We’re now using Natural Language Processing in Wordtracker to improve our toolset and provide even better results in Inspect. So find out exactly what NLP is, how it works and how it can help you with your keyword and competitor research.

This year, organise yourself in a more efficient way by getting only the best, most important tools that your business needs.

Google has announced that the new version of Search Console is to be rolled out to all verified users following extensive testing.

Keep your business nimble in a fast moving world by adopting these agile marketing strategies.

Google’s visual essay is a delight - and packed with useful information.

Six major cryptocurrencies compared in this stylish infographic.

Overwhelmed by email? Save time and energy with these super useful quick tricks and tips to keep your inbox manageable.

Are opt-in forms putting off your potential sales? Lilach Bullock asks if it's time to stop gating behind forms and looks at the non-invasive alternatives offered by new tech.

Boost your social activity and management with these top notch tools which will cost you nothing. Read on for our list of the best free resources.

Take a step back in time with this fun infographic tracing the fast moving history of SEO.

Learn the rules for copywriting and optimizing your product listings effectively on Amazon, and take advantage of a special offer for Wordtracker readers.

Are you using buyer personas to improve your sales figures? If not, you’re missing out on a useful tool which could deepen your understanding of your end consumer and lead to a better bottom line.

Google has extended the amount of information it displays on mobile shopping results in time for the busy holiday period.

Google has debuted a number of new AdWords innovations, which are only available via the new AdWords experience, just in time for retailers’ busy holiday shopping period.

Customer stories can have a far greater impact than testimonials. Ken McGaffin explains why, and how you can collect your own stories.

Are you using email marketing in conjunction with your SEO efforts? If not, this combined approach could drive better results for your business.

Finding the right keywords isn’t always easy. Wouldn’t it be great if you could quickly see which keywords your competitors were using? Well now you can - right from your Wordtracker account.

The second annual LocalSEO Guide local ranking factors study has just been published. The 2017 study reviewed over 200 ranking factors and more than 100,000 local businesses in 150 cities to determine what is most effective when trying to rank in Google’s local pack.

If you’ve recently run an influencer marketing campaign and haven’t used the content in other ways, you could be missing a trick. Find out how to get more from your investment by repurposing the content.

With mobile shopping visits predicted to overtake desktop for the first time, make sure your site is mobile ready as the holiday shopping season approaches.

If you’re a startup or small company every last cost counts. Luckily there are many free tools to help get your business processes up and running.

If you’re looking for some marketing inspiration, Airbnb offers numerous examples of how to make a splash. We’ve picked three and show how you can apply the lessons learned to your own digital activity.

Google AdWords has released new features and tools to help marketers coordinate their online and offline marketing efforts to deliver effective results.