Wordtracker blog

The short videos are hosted by Google’s Webmaster Trends Analyst John Mueller and provide quick, explanatory answers to common questions.

Great visuals are a must for online content. Check out our resource list for everything from creating infographics, banners and gifs to editors and colour palettes.

What makes a great design? The 12 visual hierarchy principles every non-designer needs to know.

Sites which follow best practices for mobile-first indexing will be the first to be migrated.

Shopping Actions offers a frictionless shopping experience across Google Search, Assistant and Express, via desktop, mobile and voice search.

Google has been announcing a raft of new developments and features to help with users' ad campaigns. Here’s our roundup.

The EU’s new data regulation comes into force in May. Anyone who does business on the web or has a web presence needs to know what this means.

Google says this is a broad update to its 'core algorithm', but what makes an update part of the core? Just what is that, how often can we expect Google to update and how will it affect your website?

When you think local SEO, you think Google. But another big name has been making some moves lately to enter the conversation, and that’s Facebook.

SMX is back in town - get a 15% discount on tickets.

Did you know that 74% of people use social media to guide their purchase decisions? That’s a massive number, so if you don't use these platforms you're leaving money on the table

Google's new tools show how your site measures up against the competition, and what slow speeds might be costing you.

Google Alphabet have released the latest change to AdSense and it’s a pretty impressive one. Auto ads drive 10% more revenue and manage your ads for you.

Capture the attention quickly - we have the attention span of a goldfish. Read on for the key areas to make your marketing video a success.

It's worth preparing for the worst so if it does happen you'll know what to do with least disruption to your service.

Google is getting in on the ‘story' act and giving another push to its Accelerated Mobile Pages with its new AMP Story format, just released in developer preview.

Google might just be quietly breaking the relationship between itself and the publishers it relies upon. But what’s the long-term goal here?

What makes consumers stick around and buy on an e-commerce website? Read on for the 5 most valued features.

Al from the Wordtracker tech team outlines how we improved page loading times on our site.

Created for you to fill to fill a gap in local news, could it end up damaging an already struggling industry? Just what is Google Bulletin, how does it work and how will it be used?

16 easy to follow tactics to improve conversion rate optimisation and increase sales on your website.

2018 might be the Chinese Year of the Dog, but it’s going to be Google's Year of the Machine. In this year's piece I go through my predictions for 2017 and my new predicted Google focus for 2018. Want to see how I did for 2017? Read on..!

Prospecting is the key first first stage of the sales process. Read on for how to charge up your sales prospecting for 2018.

Google has confirmed that page speed will become a ranking factor for mobile searches starting in July 2018.

Google has withdrawn ratings from Adwords extensions. So you’re no longer be able to add these to your ads. Why are they doing this and does it signify a wider problem with ratings? More importantly, does this mean local results or seller ratings extensions could be next?