Wordtracker blog

For those of you following the mobile revolution, you’ll have repeatedly heard experts reference the importance of being mobile ready.

Interested in what Google has to say about growing your agency in 2017? You can find out in person at their London offices. In this article Sam Clarke from Invisible PPC runs through the basics to make sure you're up to speed before attending.

If you have a large site, or spend a lot of time wondering what Google is up to and how it determines your rankings, you might have heard talk recently about crawl budget.

2016 in particular has been a huge year for content marketing, and it looks like 2017 will be no different. The issue now is, how can you make your content marketing stand out in 2017?

The penalty targets intrusive mobile interstitials, meaning sites that use that type of advert within the mobile versions of their site could see themselves tumbling down the search results pages.

Following the furor surrounding fake news and its role in the US presidential elections in November, Facebook has announced that it will provide users in Germany with a number of tools to report fake news in the run up to its own elections later this year.

The world of marketing is constantly evolving. As technology moves forward and consumers’ lifestyles change, businesses must adjust.

Google made some big changes last year, a lot of which were under the hood. Many of them didn’t even have a direct impact on the results. However, put those changes together and they start to tell an important story.

2016 was a bumper year for Google with major changes to its index, new algorithms, tools and a whole host of new features. We review the big ones to know about.

Big brands and successful bloggers have become prime targets for social media phishing scams due to their vast reach in the online world.

Google had a very busy year in 2016 with major developments across mobile, local, paid advertising and organic results.

The freelance economy is booming. Whether you’re employing freelancers already, or just embarking on outsourcing, our playbook will make the process easier.

If your current approach to content seems a little tired, try experimenting with some new formats to liven things up.

There's no doubt about it – email is critical to running a modern business successfully.

What is true, correct, a ‘fact’ is difficult to pin down. On both sides of the Atlantic this has been shown to have somewhat dramatic effects first in Brexit and then the US presidential election. In both campaigns there were accusations of lying, dubious statistics playing a key role and vocal groups attempting to drown each other out. So what role does Google have to play in any of this?

A complete guide to the right image sizes for all the major social media platforms - updated for 2017.

Content marketing and social media have been on a whirlwind journey in 2016 with much of their paths entwined.

We’ve said it before and we’ll doubtless say it again – mobile first remains a crucial cornerstone of any effective digital marketing strategy.

The rise of the celebrity blogger and power influencer has not only permanently changed the media landscape, it’s also changed the way SEO professionals and brands big and small approach link building.

Mobile is no longer just a trend and micro-moments are here to stay.

In the midst of the busiest shopping weeks of the year, and following hot on the heels of a bumper Black Friday for ecommerce retailers, Amazon has rolled out yet more measures in its mission to banish fake reviews.

Pinterest looks set to end 2016 on a strong note with confirmation that it has introduced a number of new functions for business users.

Online reviews are rapidly gaining in importance – not just from an SEO perspective but also in terms of encouraging consumers to place their trust in your product or service.

Negative SEO does the exact opposite of what SEO is supposed to do. Instead of intentionally driving traffic to your website, negative SEO actually drives it away. It’s no mistake, either. Negative SEO efforts are intentional.

The benefits of keeping a blog are so beautifully simple that it’s easy to overlook them in favor of other, more complex or emerging forms of digital marketing activity.