Social media trends to know for 2022 [infographic]

Posted by Wordtracker on 25 Jul, 2022
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Find out the latest trends on social media and ensure your campaigns are relevant to users in 2022.

It’s crucial to keep on top of the latest trends, especially in the fast moving world of social media. What’s in one day may be out before you know it - you have to keep abreast to stay relevant.  

YouScan analyzed over a billion posts on various social media networks to discover how users interact with social media, and how brands can build visibility.  Key findings include:

  • politics at 2% is the most discussed topic on social media, followed by gaming and health at 1% each.
  • video has overtaken images as the most engaging type of content, but this varies by platform.

Check out the infographic for these and other insights.

Source: YouScan

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