Microsoft’s new Multi-platform feature for ads

Posted by Edith MacLeod on 13 Sep, 2022
View comments PPC
Run ads on Microsoft, Google, Facebook and Instagram through one single interface.

Microsoft multi-platform.

Microsoft last week announced the launch of their newly revamped Smart Campaigns. It includes a new Multi-platform feature, which allows advertisers to create ads across multiple advertising and social media platforms using one interface. 


The new Multi-platform feature is designed to ease the burden of creating and managing ads across many different platforms, which is a task most businesses face  Using one sole interface, you can create ads across multiple platforms.

  • Run search ads. Run search ad campaigns on Microsoft Advertising and Google Ads.
  • Run social ads. Run social ad campaigns on Facebook and Instagram.

Microsoft’s AI will automatically optimize your budget across all platforms.

Multi-platform also lets you manage your social media output from a single interface, publishing content across LinkedIn, Twitter, Facebook, and Instagram.

  • Interact with customers. Publish content, like, and reply to comments on Facebook, Instagram, LinkedIn, and Twitter.

Other features include:

  • View analytics
  • Create campaigns quickly
  • Automate ad content
  • Optimize your ROI with AI
  • AI-powered campaign management
  • Connect your ads with relevant searches
  • Audience targeting

You can see full details of all the Multi-platform features on Microsoft’s Help page.

There’s no additional cost for the Multi-platform tools, you only pay for your ad spend.

For a small business, running ad campaigns across multiple platform is hard work. Having a single interface to do this makes the process more efficient and could potentially be a big time saver. It may also allow you to extend your advertising reach to further platforms where you don't yet have a presence.

Microsoft's announcement says the new Smart Campaigns experience including Multi-platform is launching in the US. Existing advertisers will be given the opportunity to migrate over the coming months, but there’s a waitlist you can sign up to for early access.

Recent articles

Google to limit functionality of suspended ad accounts
Posted by Edith MacLeod on 14 May 2024
Google begins enforcement of site reputation abuse policy
Posted by Edith MacLeod on 6 May 2024
LinkedIn data shows social media marketing and SEO top in-demand skills [infographic]
Posted by Wordtracker on 5 May 2024
Google’s March 2024 core update completed on 19 April
Posted by Edith MacLeod on 2 May 2024
Meta integrates Google search results into AI assistant
Posted by Edith MacLeod on 23 April 2024