Google cracks down on misrepresentation in Ads

Posted by Edith MacLeod on 20 Feb, 2024
View comments PPC
Violation of the updated policy could result in account suspension and a ban on advertising with Google.

Google misrepresentation policy.

Image by Vojtěch Kučera from Pixabay

Google has announced an update to its misrepresentation policy to stop the practice of ads falsely claiming association with or endorsment by public figures or brands. The update comes in the unacceptable business practices section of Google’s Misrepresentation policy.

The policy is being updated to include:

“…enticing users to part with money or information by impersonating or falsely implying affiliation with or endorsement by a public figure, brand, or organization.”

Enforcement will begin in March 2024, and April 2024 for users in France.

Google says violations of the policy are taken very seriously and considered egregious.

The penalties will be severe. Ads accounts found in violation of the policy will be suspended without prior warning on detection, and banned from advertising with Google Ads again.

Google’s Misrepresentation policy bans a wide range of deceptive practices such as scams, dishonest pricing, impersonation and phishing. Google says advertisers should review the policy and remove any ads which fall foul of this before the enforcement date.

Recent articles

Google cracks down on misrepresentation in Ads
Posted by Edith MacLeod on 20 February 2024
New Google Analytics feature detects gradual data trend changes
Posted by Edith MacLeod on 19 February 2024
Google's new resources on SEO and how Search works
Posted by Edith MacLeod on 16 February 2024
Is TikTok the new Google? [Infographic]
Posted by Wordtracker on 1 February 2024
Google launches conversational experience in Ads
Posted by Edith MacLeod on 31 January 2024