Google launches conversational experience in Ads

Posted by Edith MacLeod on 31 Jan, 2024
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The AI-powered feature aims to help advertisers build search campaigns quickly through chat.

Google Ads conversational AI.

Image: Google DeepMind on Pexels

Google has rolled out its AI-powered conversational experience to advertisers in the US and the UK. Google says it’s the first of many integrations to come for Gemini, which it describes as “our largest and most capable AI model”.

The conversational experience is designed to help advertisers build better search campaigns more quickly and easily. It combines user knowledge with Google’s AI to help create optimized campaigns, using generative AI to suggest relevant ad content including images, keywords and sitelinks.

This could potentially be a time-saver for advertisers, speeding up the process of building search campaigns and allowing you to focus on other tasks.

The feature uses your website URL to create ad assets. It will suggest images tailored to your campaign using generative AI and images from your landing page. Google says this capability will be added “over the coming months”.

Advertisers will be able to approve assets, including images, before the campaign goes live, and all images created with generative AI will be identified as such using SynthID. 

Google Gemini.

Image: Google

Google has been testing the effectiveness of the conversational experience in Ads with a small group of advertisers. One of the metrics used is Ad Strength, which Google says has a strong correlation with conversions. Google’s data shows advertisers using the feature are 42% more likely to publish “Good” or “Excellent” Ad Strength.

Beta access is now fully available in English to advertisers in the US and UK, and Google says it will begin rolling out globally to all English language advertisers over the next few weeks. Access to additional languages is planned for the coming months.

For more details see Google’s blog post.

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