Brave launches Search Ads

Posted by Edith MacLeod on 3 Jun, 2024
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Privacy-focused Brave Search launches ads in the US, Canada, the UK, France and Germany.

Brave Search Ads.

Image: Rubaitul Azad on Unsplash

Brave Search has announced the launch of Ads after a successful 18-month test phase.

Brave Search Ads are now available to eligible brands US, Canada, the UK, France and Germany on a managed service basis. To qualify, brands must meet “a minimum threshold of eligible ad impressions in their desired region”.

Eligible brands have up to 14 days of complimentary advertising before starting a paid campaign, for evaluation purposes.

Ads are sold on a cost-per-click basis. Rates are negotiated on a fixed basis before the launch of paid campaigns.

You can verify eligibility at https://ads.brave.com/register/search

Here's what a Search Ad looks like:

Brave Search Ad.

Brands who tested and are using Brave Search Ads include Amazon Ads Sponsored Products, Dell, Fubo, Insurify, Shutterstock, and Thumbtack.

The company said:

“As of April 2024, a third of the top search advertisers in the US by media spend are either currently testing or have moved to paid Brave Search Ads campaigns.”

Brave prioritises privacy in its search engine and browser services and describes its ad platform as “privacy preserving”.  It offers an alternative at a time when people are increasingly dissatisfied with the quality of Google search results, and growing concern about tracking, privacy and the use made of user data by the tech giants.

Brave is offering its Search Ads as a new channel to augment existing strategies, helping brands reach “highly qualified—but otherwise unreachable—audiences”.

Brave has an independent search index, so doesn’t rely on Google or Microsoft. Its browser, with over 65 million monthly active users and 10 billion annual queries, is still dwarfed by the big tech companies. But its privacy-based offering makes it stand out in the field and it is continuing to attract users and grow.

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