Google rolls out spam update

Posted by Edith MacLeod on 29 Jun, 2021
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The update started on 23 June, with the second part rolling out on the 28th.

Spam update.

Google announced last week that it was rolling out a spam update to its systems. In a tweet on 23 June it said the update would conclude on the same day, with a second part being rolled out the following week.

This was duly announced via a Twitter update on 28 July.

Google spam update.

The tweets gave no further details but linked to the usual advice on algorithm updates, which outlines best practices for Search, and also to a report and video on Google’s anti-spam measures.

Google anti-spam report 2020

Google's annual report on their acti-spam activity over the past year focuses heavily on their in-house developed AI systems to fight spam, which it described as “incredibly effective at catching both known and new spam trends”.

According to key statistics from the report, in 2020 Google:

  • improved its detection capability by more than 50%
  • reduced sites with auto-generated and scraped content by more than 80% compared to a couple of years ago
  • found 25 billion spammy pages every day and blocked these from being indexed in the search results

Despite this, the fight against spam is ongoing. Google describes hacked spam as “still rampant” in 2020. It said the number of vulnerable websites remained “quite large”, and urged users to adopt good security practices, on the principle that it's easier to implement measures to keep your site safe than to recover from a hack.

If you notice a drop in your rankings following these spam updates you should double check your site using Google’s resources below:

Understanding the most common ways websites get hacked
Check whether your site has been hacked

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