From scrolling to shopping: social commerce in 2022 [infographic]

Posted by Wordtracker on 18 May, 2022
View comments Social Media
A look at social commerce in 2022 and the habits and drivers for consumers.

Bazaarvoice surveyed 14,000 consumers globally to discover how they like to shop on social. Among the findings:

  • Shopping for certain products more favored on social over in-store
  • Shoppers are most influenced on social by subject matter experts (above family & friends and celebrities)
  • What's behind the low adoptation of VR and AR? (spoiler, it's not down to the consumer)

The findings on these issues and more are presented in the infographic below.

Source: Bazaarvoice

Recent articles

5 email segmentation strategies to use in your marketing campaigns
Posted by David Campbell on 5 June 2023
Highlights from Google Marketing Live 2023
Posted by Edith MacLeod on 29 May 2023
Google has completed its last mobile-first indexing batch switch
Posted by Edith MacLeod on 29 May 2023
How to use content syndication to improve your rankings
Posted by Daniel Anderson on 19 May 2023
Google Search Perspectives will showcase content from TikTok, Reddit and more
Posted by Edith MacLeod on 16 May 2023