Bazaarvoice surveyed 14,000 consumers globally to discover how they like to shop on social. Among the findings:
- Shopping for certain products more favored on social over in-store
- Shoppers are most influenced on social by subject matter experts (above family & friends and celebrities)
- What's behind the low adoptation of VR and AR? (spoiler, it's not down to the consumer)
The findings on these issues and more are presented in the infographic below.