Google rolled out October 2022 spam update

Posted by Edith MacLeod on 1 Nov, 2022
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The update, designed to improve Google's processes for weeding out spammy content, completed in under two days.

Spam algorithm update.

Image: Pixabay

Google announced the release of the October 2022 spam update on 19 October. The global update, which affected all languages, completed just a couple of days later, on the 21st.

Google’s spam updates aim to tackle poor content on the internet, and it’s an ongoing task. There were several updates last year: in November 2021, a two-partner in June 2021, and a link spam update in July 2021.

If your site sees a change after a spam algorithm update, Google's advice is to review their their spam policies to ensure your site is complying with these. If you make the necessary changes you may see a recovery over time.

“Sites that violate our policies may rank lower in results or not appear in results at all. Making changes may help a site improve if our automated systems learn over a period of months that the site complies with our spam policies.”

Google's spam policies are extensive and cover:

  • Cloaking
  • Doorways
  • Hacked content
  • Hidden text and links
  • Keyword stuffing
  • Link spam
  • Machine-generated traffic
  • Malware and malicious behaviours
  • Misleading functionality
  • Scraped content
  • Sneaky redirects
  • Spammy automatically-generated content
  • Thin affiliate pages
  • User-generated spam

Other behaviours that can lead to demotion or removal include:

  • Copyright-removal requests
  • Online harassment removals
  • Scam and fraud

Check out the full guidance in Google's spam policies documentation.

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