Wordtracker blog

To be successful in your content marketing and CRO efforts, you need to create content that speaks to your consumer at each stage of their purchase journey. In this post, we'll show you how to do exactly that.

Google has revealed two AdSense updates, based on direct feedback from publishers. One change means Google is now able to block ads on a page level rather than sitewide for AdSense policy violations.

With the pace at which the digital marketing environment changes and requires you to adapt, it never hurts to pause and review if you’re giving email marketing – traditionally one of the hardest working of all marketing channels - the same love and attention you did in the beginning.

Ecommerce is huge and there are big gains to be made, but the competition is tough. Savvy retailers are using content marketing to stand out in a crowded market.

Not sure about HTTPS? Need to make the jump but not got round to it? Well, these latest changes from Google may just give you the impetus you need. Find out about the changes and just how to become compliant as painlessly as possible in this article.

Despite being core components of any digital marketing strategy, owned, earned and paid media are rarely treated identically when it comes to budget allocation.

With live streaming a day-to-day reality for digital consumers, and fans eager to interact with their favorite brands and get that extra behind the scenes insight, branded live streaming seems like an obvious route for those looking to produce highly engaging content. But is it?

The latest report by the Interactive Advertising Board (IAB) states that mobile advertising made up an impressive 51% of the digital market share last year.

Email has consistently proven to be one of the hardest working digital marketing channels yet, many of us are guilty of sticking with tried and tested designs.

There's no doubt about it – the on-demand economy is growing at a fierce rate and looking likely to touch almost every business sector in the next few years.

You might not associate Facebook with brain-powered computing, wearable technology, cutting-edge virtual or augmented reality, but that's what emerged at their Developer Conference.

Small business owners survive - and thrive - by maximizing every dollar of budget, every ounce of effort and every minute of time.

Bing's recent update makes some useful changes to improve the functionality of its Ads Editor and iron out some existing issues.

If you sell online or rely on Google Shopping to help generate ecommerce conversions, the latest change to Google image search is set to have some very interesting repercussions.

There are few things more rewarding as a business owner than seeing your brand name mentioned on the pages of a glossy magazine, a respected industry title or a national newspaper.

Your ecommerce business may not necessarily be lagging behind in sales, but that doesn’t mean you shouldn’t try to make improvements.

Google has announced that its Customer Reviews program, which will replace the longstanding Google Trusted Stores, has been rolled out in several more countries this month.

If you’re serious about building the strongest, best converting landing pages possible, split testing should be a crucial and frequent part of your digital marketing repertoire.

The search marketing conference series SMX comes to London in May, with Wordtracker readers able to claim 15% off tickets with our discount code.

Content is king when it comes to SEO and it also forms the backbone of every successful digital marketing strategy.

Creating a logo for your business, whether it’s a new start-up just getting off the ground or an established brand building a new image, can be a complex task.

Many businesses spend a considerable amount of money driving visitors to their website but don’t always do a great job in keeping them there.

Google has released its latest cyber security figures as part of its #NoHacked campaign and its update shows a growth in hacking over the last 12 months.

If you’ve experienced variable engagement rates and unreliable traffic generation from your social media activity, you’ve likely invested time in revising your post messaging and creative already.

A new study commissioned by Yahoo has found that the impact of digital advertising could be improved by as much as 40% if consumers are reached when they’re in the right mood.