Wordtracker blog

Survey shows consumers would curtail purchases from favourite brands if ads showed near conspiracy theories or misinformation.

The new tool is general purpose for all structured data types, not just those supported in Google search results.

New resources released to help integrate Web Stories into websites, expanding monetization opportunities.

Users have a few more weeks to upload unlimited pictures for free, before a new cap applies.

We look at how to uncover and fix SEO problems, with a particular focus on issues for ecommerce stores.

WordPress steps in to stop Creative Commons Search from closure.

New pilot lets site owners submit reports directly to search team.

A guide to all aspects of image optimization, including the best tools and plugins to use.

2020 saw big changes in consumer habits, and social media videos are making an impact.

How online consumer behaviours have evolved over the past year, and which changes are likely to stick.

A customer’s offline experience is as important as their online one. Find out how to ensure you provide a well-rounded offering that ticks all the right boxes.

What the FLoC? A deep dive into Google's dramatic changes to the way online advertising works.

The feature will make it easier for advertisers to prevent their ads running alongside undesired content.

We're on the cusp of something big. Learn how virtual reality is about to create a new era of ecommerce and what this means for consumers and retailers.

The ranking update will now start rolling out gradually in mid-June 2021. New Page Experience report available in Search Console.

The FAQ covers the technical parameters, importance and effect of the upcoming page experience update. Plus, Google updates the Core Web Vitals CLS scoring.

The new update, which is separate from core updates, will reward high quality product review content.

Is your LinkedIn profile looking a bit stale? We take a look at new features and tools to help you stand out on the platform.

Improved data filtering and comparison mode will help site owners in their data analysis.

Google takes AI-driven step forward in tackling misspellings in search, building on natural language understanding through Bert.

Combatting short attention spans and high levels of competition, this year calls for a user-first approach to web design.

The most successful companies adopt a proactive approach to customer care. Learn how to implement this for your own ecommerce business.

With more and more freelance talent out there, follow this guide to ensure you get the process right in finding and managing the best freelancers for your business.

Google says policies put to the test amid the global pandemic, multiple elections worldwide and the continued fight against bad actors.

Google places a strong emphasis on quality of content. Here are some practical ways to make sure you're on track with E-A-T.