Wordtracker blog

Customer stories can have a far greater impact than testimonials. Ken McGaffin explains why, and how you can collect your own stories.

Are you using email marketing in conjunction with your SEO efforts? If not, this combined approach could drive better results for your business.

Finding the right keywords isn’t always easy. Wouldn’t it be great if you could quickly see which keywords your competitors were using? Well now you can - right from your Wordtracker account.

The second annual LocalSEO Guide local ranking factors study has just been published. The 2017 study reviewed over 200 ranking factors and more than 100,000 local businesses in 150 cities to determine what is most effective when trying to rank in Google’s local pack.

If you’ve recently run an influencer marketing campaign and haven’t used the content in other ways, you could be missing a trick. Find out how to get more from your investment by repurposing the content.

With mobile shopping visits predicted to overtake desktop for the first time, make sure your site is mobile ready as the holiday shopping season approaches.

If you’re a startup or small company every last cost counts. Luckily there are many free tools to help get your business processes up and running.

If you’re looking for some marketing inspiration, Airbnb offers numerous examples of how to make a splash. We’ve picked three and show how you can apply the lessons learned to your own digital activity.

Google AdWords has released new features and tools to help marketers coordinate their online and offline marketing efforts to deliver effective results.

Despite frequent reports of their demise, some traditional and old established marketing channels just refuse to die.

Developments include Pay with Google and a Book Online button for local businesses available now, and parallel tracking to roll out later in the year.

Jumpstart to effective copywriting and sales by exploring these 7 simple but potent marketing angles.

Love it or loathe it, content marketing is here to stay. Get a head start on your New Year task list by trying these incoming content marketing trends right now.

Google has rolled out its multi-channel attribution beta product to hundreds more advertisers following initial early success with a smaller group.

Lilach Bullock guides you through the best podcasts for small businesses.

If you’re looking for foolproof tactics to fight poor reviews, why not take it a step further and learn how to turn lemons into lemonade and win more business?

Shopping comparison services will now have the same opportunity to bid for Google Shopping placements following EU fine.

Google makes major change in how your AdWords budget is spent. Find out more in this Wordtracker news article.

Even if you don't sell online, you can still harness the power of social media for your bricks and mortar store.

For anyone running a business in the 21st century there’s no escaping influencer marketing. Love it or hate it, influencers can be a powerful tool for generating online exposure.

Google is to replace its First Click Free (FCF) policy with a new structure called Flexible Sampling, which allows news providers to decide how many, if any, articles are offered free.

Google has rolled out a series of sophisticated features for AdWords over the last few months to help advertisers. Read our roundup of the tools and options you may not be using.

Video as a medium has received a further boost this week with a number of news stories emerging to show just how relevant the format is.

Whether you have a small company website or a large e-commerce platform, if you’re making mobile design mistakes they could be costing you thousands of dollars in revenue.

It's easier than you might think to start creating video content and the benefits can be huge. Read our case studies and take the plunge!