Wordtracker blog

Probably more than you think. Google knows a lot about you not just through its search products but also through apps, mail and other internet-related services.

Google, the ubiquitous, the all-powerful, the seemingly insurmountable. But hold on, they really aren’t the only player in the game. Let’s look at some of the alternatives.

It's all very well producing excellent content, but you want people to sign up and convert. That's where lead magnets come in.

Over 50% of businesses now use automation, which can be highly effective in improving campaigns through efficiency and precise targeting.

Email has been around for decades but remains one of the most effective marketing channels. Here are 8 reasons why.

Organising print-on-demand merchandise has never been easier and provides great new opportunities to reach customers.

The speed update is now rolling out for all users. It will only affect the mobile search rankings of the slowest sites.

Google's new mapping features include personalised discovery tools and easier group planning.

Research shows that mobile demands its own customized ad format, rather than a simple repurposing of existing material.

It's easier than you think. A guide to starting up - from finding your products to creating and promoting your store.

A newsletter is a powerful tool to drive engagement and brand affinity, and ultimately sales.

You may have noticed the Inspect tool has been a little unreliable lately. Here's the latest on what's going on.

Google has announced a major rebrand aimed at consolidating and simplifying its advertising offerings.

Search is not the same as it used to be. We've gone from one platform to many and there are now more ways than ever to interact with the internet. Where are we now and what’s next?

How to achieve the perfect Facebook ad creative. A guide through the essentials you need to get right.

Verification means businesses can exert more control over their brand on Google results.

Google has announced a number of new features for retailer advertisers, including product price benchmarking and new local catalog ads.

UGC is a great way of connecting with your customers and building your credibility as a brand.

A series of tweets aims to provide clarity on a number of issues.

We all know by now that mobile is huge, it accounts for well over half of all searches. But Desktop was the main player for so long and habits are hard to break. So have you been optimising for the right device?

Customers who fail to complete online purchases can be turned around with an effective cart abandonment email campaign.

B2B businesses need to start acting more like B2C when it comes to their digital presence, or risk getting left behind.

Top takeaways for search and ecommerce from Mary Meeker's annual state of the internet report

Read on for these easy to use strategies to help you stand out from the crowd and drive engagement on social media.

Google makes it easier to connect AdWords accounts to their Optimize testing tool and allows for testing multiple keywords across campaigns and ad groups.