Wordtracker blog

So, you have a list of people interested in your product or service. All you need to do now is convert those prospects into paying customers. Easier said than done, right?

A holistic view of Google Search: the approach, and how individual elements such as organising and ranking the information, work.

In a smaller and more diverse world, being adept at inter-cultural communications will help your business grow and thrive.

How effectively is your content targeting the entire customer journey in comparison to the respondents in this survey?

Searcher intent allows for greater flexibility in the connection between search and content. Many sites are left wondering how they can create content that covers a greater potential footprint of searches. The buying cycle may well hold the answer.

The enthusiasm for podcasting shows no signs of fading. It's a medium which can bring valuable benefits to your business.

Measures include restricting ads and overly commercial content, and stronger controls in YouTube and Search.

It's a career choice that attracts many people, but should you take the plunge and what are the factors you need to consider?

Safe Browsing dropped as Page Experience ranking signal in an update to the report in Search Console.

Social signals are not a direct ranking signal, but there's a lot you can do on social media to help boost your SEO.

Want to find out about dropshipping and whether it's right for you? This guide tells you what you need to know.

Google outlines how these SEO status and error codes affect a site’s performance in the search results.

The update aims to tackle link spam more broadly across multiple languages.

If you're finding the Google Ads Auction process a little opaque, this infographic is for you.

5 ways in which you can use customer reviews to boost your visibility in local search.

It’s been a tumultuous couple of months, with Google rolling out a total of 6 updates since April. So if you’ve seen your rankings bouncing around a bit I wouldn’t be surprised. We sum up what’s happened and the interlaced effect of all these updates.

The app market continues to grow, with a 24% year on year increase in Android and IoS app revenue in 2020.

Successful optimization for ecommerce sites needs to go beyond search engine rankings, working also to boost your conversion rates.

It's an increasingly visual online world. Here's how to make your visual marketing work for your business.

In the face of much opposition Google have delayed FLoC until 2023. So why have they done this and what does it mean for browser tracking?

Simple techniques to get the text elements of your Amazon listings just right.

This is the second part of the update, completing the June 2021 Core Update released last month.

9 versatile ecommerce design trends to give you inspiration and keep your site looking modern and up to date.

The update started on 23 June, with the second part rolling out on the 28th.

Pitfalls to avoid and actionable tips for your ecommerce marketing to succeed.