A small business guide to starting a newsletter [infographic]

Posted by Wordtracker on 21 Nov, 2022
View comments Marketing
A newsletter is a great way for small businesses to connect with customers. It keeps your brand top of mind - but only if your customers read it. So how do you break through the inbox clutter?

Email continues to be a powerful marketing tool, maintaining an impressive ROI of $36 for every $1 spent, outflanking every other channel.

Email newsletters are relatively easy and cheap to produce, and can be highly effective when done well.

OnDeck has put together a small business guide to starting a newsletter which covers:

  • why you should start a newsletter
  • 4 businesses getting it right
  • a comparison of the top email marketing platforms
  • what makes an engaging email newsletter
  • 6 tips for building your email list, and
  • how to measure the effectiveness of your email newsletter.

Source: OnDeck

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