Brand and business blogs have become an essential part of any digital marketing mix, often as part of a wider content marketing strategy. If it isn't performing, these troubleshooting suggestions will help you find out why.
Are you about to launch a new website? While you may not think it, now is the time to start implementing conversion rate optimization (CRO). If you associate CRO more with established sites, read on to find out how you can give your new launch the best possible chance of success.
Whether you’re getting started and need some direction, or an established social media marketer who wants to make sure the basics are covered, here are my top tips for more effective Instagram and Facebook activity.
With the pace at which the digital marketing environment changes and requires you to adapt, it never hurts to pause and review if you’re giving email marketing – traditionally one of the hardest working of all marketing channels - the same love and attention you did in the beginning.
With live streaming a day-to-day reality for digital consumers, and fans eager to interact with their favorite brands and get that extra behind the scenes insight, branded live streaming seems like an obvious route for those looking to produce highly engaging content. But is it?
The battle for local search prominence is getting hotter. If you haven’t yet made it a priority or factored it into your 2017 digital marketing strategy, now is the time to consider how you can go local.
Shopping cart abandonment is consistently one of the most frustrating of all ecommerce experiences for retailers. Millions of dollars are left sitting in baskets. So how can retailers salvage discarded purchases?
Content is still king in the world of marketing, and if you’re trying to have an impact with your target audience, you should be focusing on the creation of engaging, dynamic, interesting content, to bring in leads and convert browsers into buyers.
When it comes to SEO friendly content, ecommerce websites have both a gift and a curse in the form of their product catalogue and the many individual and potentially optimized pages available to the site overall.
It’s amazing how leaps and bounds in technological advances in digital media can either be industry breaking advances or just added clutter for marketers to fit into their media plans. Which one of these scenarios best describes Twitter’s Periscope platform?
In part one of this series we explored a fundamental shift in marketing for brands with consumers in the 18-35 age bracket. With the proliferation of mobile and changing habits, your marketing strategy needs to change to keep up. Find out how with part two which looks at the social and content changes you can make to better engage with the millennials.
The Millennials have changed the consumer journey forever. If any of your customers are aged 18-35, their online and mobile behavior should be dictating your online marketing strategy. Learn how and why to adapt your digital activity accordingly in part one of this two part series.
Chris Woods is a Digital Marketing veteran & strategist. A product of WPP and Omnicom Group agency experience turned digital consultant & online business founder, he is now the Head of Digital and Strategy at Dakota Digital. Connect with him on Twitter, LinkedIn or Email