If you're a seasoned PPC advertiser, you'll no doubt know the importance of segmentation. But did you know that too much segmentation can be a bad thing? We examine how segmentation can be taken too far.
If you’re an online retailer, zero or almost zero conversions is likely one of the ecommerce nightmares that likely keeps you awake at night – or has you waking up in a cold sweat in the middle of the night.
Did you know that your website's usability and user experience can actually affect your search engine rankings? By improving both the usability and user experience your site offers visitors, you can improve your Google ranking.
Shane Barker is a digital marketing consultant specializing in sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, Influencers with digital products, and a number of A-List celebrities.
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