What you can do with Wordtracker by Ken McGaffin, 24 November 2006

Wordtracker will help you write customer-focused and search-engine-friendly website copy. Whether you sell products or publish information online, you can’t do without the powerful insights that keyword research will give you.

With Wordtracker, you can:

• Drive traffic to your site by using the words people use when they’re searching.
• Write great website copy by incorporating terms that people immediately identify with.
• Plan profitable pay-per-click campaigns by building up a broad range of keyword phrases that will capture your market.
• Develop great content ideas that directly address your customers’ needs.
• Understand your customers’ behavior and concerns by analyzing the words that they use.
• Measure the size of a potential online market by the number of searches conducted, and
• Develop new revenue streams by using popular keywords to inspire new product and service ideas.

Wordtracker is a sophisticated analysis tool. Here’s how it works:

1. It collects the words people use when they’re searching on metacrawler search engines. Fresh data is added every week to yield over 300 million of the latest search terms.
2. It counts the number of times each individual word or phrase is used and stores the information in the database.
3. It provides you with a series of tools that allow you to search the database and build up multiple lists of keywords.
4. It helps you judge the most promising keywords by measuring their competitiveness across a range of search engines (including pay-per-click) and predicting how often they are used in searches.

Use Wordtracker results consistently in your website copy AND in your business strategy and marketing plans, and your business will succeed online.

This is page two of the HTML version of Wordtracker's Free Keyword Research Guide.

Keyword Research Guide in PDF

Contents

• Introduction
• Why Keywords Matter by Ken McGaffin
• What You Can Do With Wordtracker by Ken McGaffin
• Not This Saturday (offline keyword research) by Ken McGaffin
• Convert Traffic Using Wordtracker by Bryan Eisenberg
• It Ain’t the Meat, It’s the Emotion by B.L. Ochman
• Gauge the Size of the Market by Stephen Mahaney
• In Paid Search, Keywords Are Key by Kevin Lee
• Find the Keywords and You’ll Find the Marketplace by Ken McGaffin
• The Wordtracker Breakthrough by John Alexander
• Adopt a Healthy Position by Neil Davidson
• Designing an Online Marketing Strategy by Robin Good
• Only People Buy by Nick Usborne
• Where To Use Your Keyword Phrases by Ken McGaffin