The objective of a business website is to attract visitors and convert them into paying customers. Keywords can help. Use appropriate keywords on your site and you'll attract visitors who want to buy the products you offer.
The more relevant keywords that you rank well for, the more traffic you'll attract and the more business you'll do.
That all sounds simple, yet optimizing a site takes time and effort. So here are some ideas that will speed up your keyword research and make your search engine optimization more effective: