The Wordtracker Academy

Keyword research

The objective of a business website is to attract visitors and convert them into paying customers. Keywords can help. Use appropriate keywords on your site and you'll attract visitors who want to buy the products you offer.

The more relevant keywords that you rank well for, the more traffic you'll attract and the more business you'll do.

That all sounds simple, yet optimizing a site takes time and effort. So here are some ideas that will speed up your keyword research and make your search engine optimization more effective:

Latest articles

Why keywords matter (video)

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When you're writing copy for your web pages are you using words that doom you to failure right from the start?

Will your audience even be able to find them?

Why keywords matter

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Why do some sites get a lot of traffic and others zero? The following article helps to show why this happens.

How to discover and grow your cash cow keywords

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Choosing which keywords to target is the heart of SEO and PPC. Of the thousands you might target, some will make you more money than others. Now, with Wordtracker Strategizer, it takes minutes to sort through all available data to find the groups of keywords that are going to make you the most money, in the shortest possible time.

Wordtracker video: Day 1 - search engine success starts with keywords

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Welcome to the first in our seven day series on getting the most out of Wordtracker's Keywords tool.

Watch this video and you'll learn:

  • How search engines work
  • How to find relevant keywords quickly and easily
  • How to prioritize those keywords and use them in your website copywriting
  • How to make sure you're getting keywords in your inbound links (an SEO must)

Wordtracker video: Day 2 Keyword Mapping and site structure

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Welcome to the second video in our seven day series on getting the most out of Wordtracker's Keywords tool.

Today, we'll investigate keyword research in more depth. We'll look at how to set up a keyword map that can either mirror an existing website, or help you set up the structure for a new site.

Wordtracker video: Day 3 Titles and descriptions

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Welcome to the third video in our seven day series on getting the most out of Wordtracker's Keywords tool.

In this video we'll look at how to use Wordtracker's tools to help you write keyword-rich titles and descriptions for your web pages.

Wordtracker video: Day 4 Site audits - things you never knew about your site

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Welcome to the fourth video in our seven day series on getting the most out of Wordtracker's Keywords tool.

Every site has SEO errors. But finding and fixing them is easy - with Wordtracker's tools.

In this video you'll learn how to conduct a site audit on your own website to find errors and mistakes that could be interfering with your SEO efforts.

Wordtracker video: Day 5 Keyword Rankings - monitor your progress

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Welcome to the fifth video in our seven day series on getting the most out of Wordtracker's Keywords tool.

Monitoring - and improving - your online marketing efforts is essential. Watch this video and you'll learn how to set up (and interpret) a search engine ranking report in Wordtracker's tools.

You'll discover how to track your site's position in Google's results - and you'll learn how to monitor your competitors.

Wordtracker video: Day 6 Using keywords in linking text

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Welcome to the sixth in our seven-day series on getting the most out of Wordtracker's Keywords tool.

To attract traffic from Google, you'll need to include relevant keywords in your site's links.

Watch this video and you'll discover how to include keywords in your website's internal links.

Automatic SEO ecommerce case study: Tahoe Mountain Sports

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Smart SEO can make your online business more successful by focusing your efforts on the searches (keywords) your buyers are making. This case study shows how Wordtracker Strategizer can save you days of research trying to find those keywords, planning the actions required to target them and reporting your results.

Keyword research webinar transcript

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What does Wordtracker do? Taking it at its simplest level, Wordtracker and its tools help you find the best keywords for your campaign. The tool is easy to work with and it takes the grind out of keyword research.

The tools give you an easy to read overview of how competitive each keyword is, so that you can make decisions about where your campaign is to go.

Before we go into that too deeply, a couple of basics.

MarketingSherpa survey reveals the most effective SEO tactics

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The SEO field is changing rapidly and it can be difficult to keep up with the latest thinking. Research firm MarketingSherpa has surveyed thousands of search marketers to discover today’s most effective SEO tactics. We got a sneaky preview, so we can tell you what's working in SEO - and what's not. By Wordtracker's own Justin Deaville.

Discover a profitable niche for a new website (Video)

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In this video, Mike Mindel shows you how to find a profitable niche market for a new website. You’ll learn how to find that gap in the market where searchers' needs are not being met by enough suppliers, so your new product or service can fit right in and compete successfully.

Primarily aimed at those of you at the start of your research process, this time-tested way to find a profitable new niche market will be of use whatever your level of SEO knowledge.

How to plan your site structure for maximum traffic (Video)

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In this 13-minute video, Mike Mindel shows you how to plan your site structure for maximum Google traffic.

When you organize your pages - using a structure of category and content pages - both readers and search engines are able to find what they want. As a result, your site looks authoritative, and the search engines will send you more traffic!

So sit back, press play - and find out how you can use keyword research to plan your own website.

 

Find your website’s target markets

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Mark Nunney shows how to start your keyword research for a new site by first finding and then prioritizing your target markets and the keywords associated with them.

The long tail of keyword research (and why single keywords are for losers)

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In one month, a small website about management and leadership received 95,036 visits from search engines via 44,655 thousand different keywords. That’s a lot of keywords for a little site; and it’s a glimpse into the long tail of keyword research. For most websites, how to make a profit from the long tail is the same as how to make a profit.

Keyword creativity in web design

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Can Bob Arden save his web design business? Will brother Mike's keyword strategy deliver results? Has 2nd in command Laura betrayed Bob? Will Bob, Carl and Larry finally confront their past?

Keyword creativity in web design 4: Big brother is watching you

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The pitch is being run by Larry Mackay, an old buddy that he had fallen out with years ago, and the competing agency is run by a once mutual friend, Carl Carter. Now Mike, his opinionated younger brother, has told him that Laura, his deputy at the agency, is working against him, helping Carl Carter with the pitch.

Keyword creativity in web design 3: Secrets and lies

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After discovering that he's about to become a father for the first time Bob's determined to improve the business, starting with the latest new business pitch, a website re-design for Larry Mackay, an old buddy that he had fallen out with. He's listening to advice from Mike, his opinionated younger brother, particularly about how to bring keyword research into the heart of his web design process. Still, at the back of his mind, he's worrying about Laura, his deputy at the agency, and the secret she hasn't revealed yet.

The SEO pro's secret path

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Your Search Engine Optimization (SEO) should focus on achieving success for the keywords that will deliver the most profit. That seems obvious but how do you find and prioritize those keywords? SEO pro Mark Nunney introduces the process so you can apply it to your own site.

Keyword inspiration - Aaron Wall of SEOBook.com shares his secrets

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Keyword research often starts with a seed list - a quick brainstorm of keywords that might be important. The better your keyword seed list, the greater your opportunity to generate a comprehensive keyword portfolio. Aaron Wall, author of SEOBook.com shares his secrets for generating a fantastic seed list every time.

Using Keywords Part 2: Optimize your existing content

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The first quick win of doing keyword research should be to optimize your existing content. Do that before you go on to create new content. That means looking again at the content you’ve already created and seeing what improvements you can make that will increase search engine traffic - and sales - from those particular pages.

You’ve got to make sure that you’ve organized your content and that you’ve used important keywords in all the right places.

Three good reasons to target long tail keywords!

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Seasoned professionals in the arena of online marketing know it's clever to use keywords that target potential customers who are "late" in the buying cycle. So, how do you find out what these keywords are? ...and why are they so important?

Keyword quality and the Wordtracker database

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Search engines get bombarded with automated queries from ranking monitors, popularity analyzers, bid optimizers and other tools. This deluge of non-human activity distorts keyword counts, and if it is not identified and eliminated will leave you with very poor keywords.

The ultimate keyword primer

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Every aspect of crafting a website-for-profit revolves delicately around carefully chosen and strategically placed keywords. Behind the scenes of every top-ranking sales page lies a company's systematic campaign to win dominance in an escalating battle over specifically targeted keywords. The stakes can be high. Billions of $$ have already been earned and billions more are in the queue waiting to be tapped.

Keyword phrases in linking text

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Often simple things really matter. And the use of keywords in linking text is one of those simple things that turn out to be hugely important. Linking text, sometimes called anchor text, is the clickable text that takes people to another page or resource. You need to choose that text carefully.