The Wordtracker Academy

When you're writing copy for your web pages are you using words that doom you to failure right from the start?

Will your audience even be able to find them?

If you’re thinking of starting up online, or creating a new blog, finding a memorable name can be a great way of boosting your chances of success.

Why do some sites get a lot of traffic and others zero? The following article helps to show why this happens.

Choosing which keywords to target is the heart of SEO and PPC. Of the thousands you might target, some will make you more money than others. Now, with Wordtracker Strategizer, it takes minutes to sort through all available data to find the groups of keywords that are going to make you the most money, in the shortest possible time.

Welcome to the first in our seven day series on getting the most out of Wordtracker's Keywords tool.

Watch this video and you'll learn:

• How search engines work
  
• How to find relevant keywords quickly and easily
  
• How to prioritize those keywords and use them in your website copywriting
  
• How to make sure you're getting keywords in your inbound links (an SEO must)
  

Welcome to the second video in our seven day series on getting the most out of Wordtracker's Keywords tool.

Today, we'll investigate keyword research in more depth. We'll look at how to set up a keyword map that can either mirror an existing website, or help you set up the structure for a new site.

Welcome to the third video in our seven day series on getting the most out of Wordtracker's Keywords tool.

In this video we'll look at how to use Wordtracker's tools to help you write keyword-rich titles and descriptions for your web pages.

Welcome to the fourth video in our seven day series on getting the most out of Wordtracker's Keywords tool.

Every site has SEO errors. But finding and fixing them is easy - with Wordtracker's tools.

In this video you'll learn how to conduct a site audit on your own website to find errors and mistakes that could be interfering with your SEO efforts.

Welcome to the fifth video in our seven day series on getting the most out of Wordtracker's Keywords tool.

Monitoring - and improving - your online marketing efforts is essential. Watch this video and you'll learn how to set up (and interpret) a search engine ranking report in Wordtracker's tools.

You'll discover how to track your site's position in Google's results - and you'll learn how to monitor your competitors.

Welcome to the sixth in our seven-day series on getting the most out of Wordtracker's Keywords tool.

To attract traffic from Google, you'll need to include relevant keywords in your site's links.

Watch this video and you'll discover how to include keywords in your website's internal links.

The conclusion of our 7-day video training series.

You'll learn how to keep your keyword research up to date and get an edge on your competitors.

Four years ago, Chantelle Znideric made the decision to change careers and go from graphic designer to personal stylist over night. Lucky for her she had been exposed to Wordtracker's Keywords tool while she was a graphic designer.

In the second of our Keyword Basics series, Mal Darwen gives a simple method for finding thousands of the keywords that your customers use when they search. He then shows how easy it is to use the Wordtracker Keywords tool to organize and save those keywords so you can easily manage your site's search engine optimization and pay per click advertising.

Smart SEO can make your online business more successful by focusing your efforts on the searches (keywords) your buyers are making. This case study shows how Wordtracker Strategizer can save you days of research trying to find those keywords, planning the actions required to target them and reporting your results.

What does Wordtracker do? Taking it at its simplest level, Wordtracker and its tools help you find the best keywords for your campaign. The tool is easy to work with and it takes the grind out of keyword research.

The tools give you an easy to read overview of how competitive each keyword is, so that you can make decisions about where your campaign is to go.

Before we go into that too deeply, a couple of basics.

Google Analytics (GA) has become an essential tool for many SEOs. Here Mark Nunney introduces some basics of using GA for SEO.

Although keyword research is a wonderful thing, it’s not perfect. Mark Nunney looks at the limits of traditional keyword research and how you can go beyond those restrictions to a reliable scientific process.

The SEO field is changing rapidly and it can be difficult to keep up with the latest thinking. Research firm MarketingSherpa has surveyed thousands of search marketers to discover today’s most effective SEO tactics. We got a sneaky preview, so we can tell you what's working in SEO - and what's not. By Wordtracker's own Justin Deaville.

In this video, Mike Mindel shows you how to find a profitable niche market for a new website. You’ll learn how to find that gap in the market where searchers' needs are not being met by enough suppliers, so your new product or service can fit right in and compete successfully.

Primarily aimed at those of you at the start of your research process, this time-tested way to find a profitable new niche market will be of use whatever your level of SEO knowledge.

In this 13-minute video, Mike Mindel shows you how to plan your site structure for maximum Google traffic.

When you organize your pages - using a structure of category and content pages - both readers and search engines are able to find what they want. As a result, your site looks authoritative, and the search engines will send you more traffic!

So sit back, press play - and find out how you can use keyword research to plan your own website.

Mark Nunney shows how to start your keyword research for a new site by first finding and then prioritizing your target markets and the keywords associated with them.

In one month, a small website about management and leadership received 95,036 visits from search engines via 44,655 thousand different keywords. That’s a lot of keywords for a little site; and it’s a glimpse into the long tail of keyword research. For most websites, how to make a profit from the long tail is the same as how to make a profit.

Can Bob Arden save his web design business? Will brother Mike's keyword strategy deliver results? Has 2nd in command Laura betrayed Bob? Will Bob, Carl and Larry finally confront their past?

Unique visits to Marie and Greg Rippel's website, all-about-spelling.com, increased from five people a day to 4,000 after the couple used Wordtracker to find the right keywords to target. Jerome Smail of The Website Marketing Company and SEO site explains how they did it.

Bob Arden now realizes that he should have trusted Laura all along. It’s the day of the pitch, time to find out if he’s a winner or a loser.

Bob has followed Laura into Buck’s, his local restaurant, to confront her about her deception and found her with Carl Carter. It ended in a fight with Carl Carter.

The pitch is being run by Larry Mackay, an old buddy that he had fallen out with years ago, and the competing agency is run by a once mutual friend, Carl Carter. Now Mike, his opinionated younger brother, has told him that Laura, his deputy at the agency, is working against him, helping Carl Carter with the pitch.

After discovering that he's about to become a father for the first time Bob's determined to improve the business, starting with the latest new business pitch, a website re-design for Larry Mackay, an old buddy that he had fallen out with. He's listening to advice from Mike, his opinionated younger brother, particularly about how to bring keyword research into the heart of his web design process. Still, at the back of his mind, he's worrying about Laura, his deputy at the agency, and the secret she hasn't revealed yet.

Bob Arden has just met up with Laura, his deputy, in Buck's, his local restaurant, after being away on vacation. Both have something to tell each other.

Keywords with a high search volume and a low level of competition can bring search marketers quick profits. Wordtracker now helps you find these moneymaking keywords quicker, easier and more effectively than ever before.

With permanent search engine optimization (SEO) you can secure and defend the keywords you are successful for and find new keyword niches to target. Mark Nunney explains why SEO never stops and how you can use this to beat the toughest of competition.

Whenever Ken McGaffin wants to create a new website or add content to an existing one, he begins with keyword research. He spells out the reasons why this is so important, and demonstrates how you can carry it out with the aid of Wordtracker's new Keywords tool.

These videos refer to our older toolset. To get the most from our new tools, have a look at the new tool's videos

Your Search Engine Optimization (SEO) should focus on achieving success for the keywords that will deliver the most profit. That seems obvious but how do you find and prioritize those keywords? SEO pro Mark Nunney introduces the process so you can apply it to your own site.

You know targeting keywords is important, but targeting single keywords with your SEO is unlikely to be profitable – SEO for profit must target groups of keywords. Here we’ll tell you why and explain how.

In 2004, Christopher Cummings had a big idea for a new website. Then he realized that success depended on much more than a big idea. And it was something very new to him, the intelligent use of keyword research data.

Keyword research often starts with a seed list - a quick brainstorm of keywords that might be important. The better your keyword seed list, the greater your opportunity to generate a comprehensive keyword portfolio. Aaron Wall, author of SEOBook.com shares his secrets for generating a fantastic seed list every time.

If your web pages are not focused on the right keyword phrases then you may find that other pages are much easier to find in the search results than yours.

The first quick win of doing keyword research should be to optimize your existing content. Do that before you go on to create new content. That means looking again at the content you’ve already created and seeing what improvements you can make that will increase search engine traffic - and sales - from those particular pages.

You’ve got to make sure that you’ve organized your content and that you’ve used important keywords in all the right places.

Keyword density is one of the worst things to happen to search engine copywriting. Without any regard to flow or customer experience, website owners around the world began shoving keywords into their copy like wild men. Web copywriting training expert, Karon Thackston, explains the folly and how to avoid it.

James Henderson, an award-winning writer and an expert on the Caribbean is also the author of the Cadogan Guide to the Caribbean and The Bahamas, now in its sixth edition. He was in the perfect position to create a content rich.

Seasoned professionals in the arena of online marketing know it's clever to use keywords that target potential customers who are "late" in the buying cycle. So, how do you find out what these keywords are? ...and why are they so important?

Email

From: Ken McGaffin, Linking Matters

To: Susan Webster, Virginia Veg

If you have ever studied search engine optimization, then you'll know that most educators place tremendous importance on performing good keyword research. But for many website owners, their source of traffic is an after-thought.

You'll find most of your 'revelations' or 'insights' by using the Comprehensive Search feature of Wordtracker. Try entering one part of a search phrase and let the tool figure out the best 'full use' of the phrase.

Search engines get bombarded with automated queries from ranking monitors, popularity analyzers, bid optimizers and other tools. This deluge of non-human activity distorts keyword counts, and if it is not identified and eliminated will leave you with very poor keywords.

If you've been working with keyword optimization for a while, you know there are times when some great keywords drive tons of traffic to your site, but the resulting conversion rate is terrible.

Long before the days of researching phrases with the helpful online resources of today, keyword selection was often left to guesswork. However, guesswork is just not good enough in highly competitive standards.

Every aspect of crafting a website-for-profit revolves delicately around carefully chosen and strategically placed keywords. Behind the scenes of every top-ranking sales page lies a company's systematic campaign to win dominance in an escalating battle over specifically targeted keywords. The stakes can be high. Billions of $$ have already been earned and billions more are in the queue waiting to be tapped.

Often simple things really matter. And the use of keywords in linking text is one of those simple things that turn out to be hugely important. Linking text, sometimes called anchor text, is the clickable text that takes people to another page or resource. You need to choose that text carefully.