Keyword basics

Written by our resident expert Ken McGaffin, the following series of four articles is the perfect introduction to the process of keyword research, strategy, and then using that knowledge to optimize your website for search engine success.

Download all 4 articles in one PDF.

1. 

   Keyword Basics Part 4: Using keywords in website copywriting by Ken McGaffin, 4 April 2007

   So you've done all your keyword research and you've found the best keywords for your website. How do you use these keywords to improve your website copywriting so that you rank well on the search engines and attract the type of customers that you are after?

   Read: Keyword Basics Part 4: Using keywords in website copywriting

2. 

   Keyword Basics Part 3: Choosing your best keywords by Ken McGaffin, 22 February 2007

   You know how sometimes you make a list of say, three things and then by the time you get to the end of the list, you remember that there’s something you really must include and your list of three becomes a list of four? This is Part 3 of Ken McGaffin's Keyword Basics series

   Read: Keyword Basics Part 3: Choosing your best keywords

3. 

   Keyword Basics Part 2: Discovering the keyword matrix by Ken McGaffin, 28 December 2006

   This is the second in Ken McGaffin's Keyword Basics series and a simple method for expanding your lists of profitable keywords. The secret of writing great online copy is simple: use keywords - the words people use when they search - in your copy.

   Read: Keyword Basics Part 2: Discovering the keyword matrix

4. 

   Keyword Basics Part 1: How search engines work by Ken McGaffin, 24 November 2006

   One of the most frequently asked questions from website owners is, "Why can't my site be found on Google?" They know it's important to appear in search engine results but they just don't know why it doesn't happen to them.

   Read: Keyword Basics Part 1: How search engines work