Perhaps you've just discovered SEO? Or maybe you're keen to learn more about it? If so, you've come to the right place. Here you'll learn the basics of search engine optimization (SEO).
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Want to know how to start optimizing your brand new site? Here's a simple SEO process for planning that site and finding appropriate keyword niches to target.
Google wants to present the best possible sites in its search results. When Google ranks your site, it looks for two things - authority and relevancy (relevance). What does this mean? You’re about to find out.
Optimizing each of your web pages is crucial to getting your site seen, searched and approved by the search engines and the public. This article shows you how.
Both search engines and people prefer websites to be consistent, clear and easy-to-read. Here, we explain the insider SEO techniques you'll need if you want your site to work for search engines and humans:
- How to optimize URLs for search engines and people (Technical SEO for Profit, part 1)
- How to get your pages found by search engines and preserve their link power (part 2)
- How to optimize your code for search engines (part 3)
- Tracking response for SEO (part 4)
- Technical SEO checklist
Although the use of keywords on website pages and in the anchor text of inbound links remains important for SEO, search engines are increasingly using a site’s branding, visitor behavior and social data. This is The New SEO
If you’re new to search engine optimization, and frankly, even if you aren't, there’s a lot to take in, a lot to remember. To make sure your bases are covered, here are 10 things to check right now. (start at the top of your web pages and work down.)
At BoostSuite, I help passionate small business owners and web marketers like you with your digital marketing strategies every day. I’ve seen it all. I’m no stranger to the good, the bad, and the ugly.
There’s a nasty rumor going around that WordPress is beautifully set up for Search Engine Optimization (SEO) “out of the box.” Now don’t get me wrong - I’m a huge fan of WordPress - but the core software does need a little nudge in the right direction when it comes to SEO. Tom Ewer from ManageWP.
It's quite likely that most people haven't heard the term “SEO security audit” before: but that's totally undeserved. The recent Google updates have caused an incredible growth of interest in link audits – but if you think link audits are all you should be doing, and only after getting a warning email from Google, think again.
Do you remember the house that Jack built? No, I can’t remember much about the nursery rhyme either, other than it became less about Jack’s house as each of the inhabitants ate one another…
As of 24th Feb 2011, a major update by Google on how it ranks sites has affected 12% of search results and halved many sites’ visitor numbers. Named the Farmer or Panda Update it’s only affecting US Google results as I write but if you’re outside the US it is coming to you soon. Here’s how to find out if you have already been hit, are going to be and what to do about it.
The Brighton SEO conference is a meeting of the UK's best online marketers. If you couldn't make it to the April 2013 event, we've collected 50 tasty tips and ingenious insights.
Duplicate web pages can be a problem for many websites. Whether it occurs from re-using manufacturers' descriptions, CMS systems that publish accidental duplicate pages' site content, or even people stealing your content. Duplication can cause problems, and confuse Google.
What if you could increase your prices by 20%, without losing sales? Or, what if you could increase the number of newsletter sign-ups you get by 20%? Does it sound too good to be true?
Whether you’re running the simplest blog or an enormous international ecommerce site, you should be measuring how visitors interact with your website.
There are lots of analytics packages you can use. The most common - perhaps because it's free - is Google Analytics If you're new to analytics, this article will get you kick started. We'll help you install the software on your site. We’ll recommend some important business metrics you should be tracking. And we'll help you set up a keyword dashboard so you can track your traffic.
If you’re serious about attracting search engine traffic, you'll want to sign up for a Google Webmaster Tools account. This guide shows you how.
The SES London conference covers both basic and cutting edge SEO, PPC and online marketing. Julie McNamee, Gareth Davies and Justin Deaville collected the best top tips, takeaways and memorable quotes from SES London 2013. Here's what we picked up.
In this video, you'll learn how to search engine optimize your web page, so you can rank for the keywords you choose and attract more traffic from Google.
Everything you'll see is practical and straight to the point, so sit back, press play and let's begin!
You know from your analytics data that customers are visiting your website: but they're not buying. Here's our list of 30 potential obstacles to that purchase (hopefully the first of many), along with suggestions on how blast the obstacles to pieces.
Google makes about 500 changes a year to its search algorithm. That’s a lot. And, as a result, SEO advice gets out of date very quickly. Many of the SEO tips you’ll read on the internet are either dated or, worse, just plain wrong. So, here are seven of the most recent, significant changes to Google’s search results and how they affect you.
If you’re thinking of starting up online, or creating a new blog, finding a memorable name can be a great way of boosting your chances of success.
Don't underestimate the importance of SEO. Even in the era of disruptive Google algorithm updates it's still invaluable for getting traffic to your website. This ten minute video outlines six ways that SEO can boost your marketing. Just click to watch.
Monitoring organic traffic is a key part of any SEO professional’s job. And with Google Analytics, doing this is easy, and free. Here’s a quick guide to help you explore some key metrics.
A decent position in the search results is a sure fire way of making more money online. But to do that, you need to make sure your site gets crawled. Here, I'll take you through the basics of how Google crawls the web and what you can do to help it. You might be surprised how easy it is.
Your home page is one of the most visited pages on your website. Few people will visit your site without seeing it. But a lot of home pages suck. Read this, and make sure yours doesn’t.
It's been a bumper year for actionable tips at Distilled's SearchLove London Conference 2012. We've gathered 220 takeaways and tactics on SEO, conversion rate optimization, content and much else besides. And there's a bonus pic at the end.
A sitemap is like a road map, except, y’know, for sites not roads. It tells Google where it should go, so it can crawl your site more quickly and get more of your great content into the search results. Having a sitemap is great for SEO, and it’s often great for users. But how to go about creating one? Luckily, it’s quite easy.
Successful search engine optimization (SEO) requires inbound links from quality relevant websites. Using extracts from their book "The Definitive Guide to Link Building (2013 edition)", Ken McGaffin and Mark Nunney here outline the definitive steps in a successful, long term link building campaign ...
The more often your site gets crawled, the sooner your new content can start appearing in the search results, and bringing in traffic and sales. So here's how, in just nine steps, you can keep Google coming back for more.
When a search engine, or indeed a user, clicks a link or types a URL into the browser, a message is sent to the server, where your site lives. How the server responds is crucial to how well your site is received by search engines.
How do you persuade someone to visit your web page? And how do you persuade them to purchase your product or sign up for your newsletter? Landing page optimization is the answer. We have some handy tips to follow and some examples of websites who already know the secrets.
The Brighton SEO conference is a meeting of the UK's best online marketers. If you couldn't make it the September 2012 event , we've collected 66 tasty tips and ingenious insights.
Welcome to the second video in our seven day series on getting the most out of Wordtracker's Keywords tool.
Today, we'll investigate keyword research in more depth. We'll look at how to set up a keyword map that can either mirror an existing website, or help you set up the structure for a new site.
Welcome to the third video in our seven day series on getting the most out of Wordtracker's Keywords tool.
In this video we'll look at how to use Wordtracker's tools to help you write keyword-rich titles and descriptions for your web pages.
Welcome to the fourth video in our seven day series on getting the most out of Wordtracker's Keywords tool.
Every site has SEO errors. But finding and fixing them is easy - with Wordtracker's tools.
In this video you'll learn how to conduct a site audit on your own website to find errors and mistakes that could be interfering with your SEO efforts.
Welcome to the fifth video in our seven day series on getting the most out of Wordtracker's Keywords tool.
Monitoring - and improving - your online marketing efforts is essential. Watch this video and you'll learn how to set up (and interpret) a search engine ranking report in Wordtracker's tools.
You'll discover how to track your site's position in Google's results - and you'll learn how to monitor your competitors.
Welcome to the sixth in our seven-day series on getting the most out of Wordtracker's Keywords tool.
To attract traffic from Google, you'll need to include relevant keywords in your site's links.
Watch this video and you'll discover how to include keywords in your website's internal links.
The conclusion of our 7-day video training series.
You'll learn how to keep your keyword research up to date and get an edge on your competitors.
Usain Bolt may be fast, but in the world of web design, waiting for nine and a half seconds for a page to load puts you firmly in the ‘also ran’ category, and will cost you valuable business online. But how do you check your site speed? And what’s on your site that’s slowing you down?
People who work in search LOVE to talk about rankings. But that doesn’t mean they should. Or that you should listen. Looking at rankings gives you false insight and ruins your business. (I‘m exaggerating, but only slightly.) Here’s what you should look for instead ...
A common SEO problem is using the wrong type of redirect, the process of taking users from one page to another. Google will follow some types and not others, meaning some will pass the value of the old page to the new page and some will not. This can have a massive effect on your rankings. So to find out what the redirect types are and how to check which you are using then read on.
The canonical tag is a way to pass value from one page to another without using a redirect. ‘Duplicate content’ has become a widespread issue and is being increasingly targeted by search engines. Prevent the damage it can do to your site with the canonical tag. This article covers the basics on what it is and ways to successfully implement it.
Where to start with SEO'ing your brand new site? Here's a simple SEO process for planning that site and finding appropriate keyword niches to target.
Both search engines and people prefer websites to have consistent, easy-to-read URLs. Here, Mark Nunney explains how to optimize your website’s URLs for search engines and humans alike.
Your first technical job as an SEO is to make sure search engines find and index the pages you want them to. Mark Nunney explains how to optimize, getting the right pages indexed and then keeping them that way through inevitable URL changes and broken links.
You can’t see it but your pages’ coding determines how search engines index and rank them (with speed becoming an increasingly important factor). Mark Nunney shows you how to make sure your code helps your pages and all their content get indexed fast.
Whatever your site’s objectives, you need to measure its response rates if you want to know which keywords your SEO should target. Mark Nunney introduces how to use Google Analytics to monitor response and make sure you track response and get the best possible return on investment.
The key to success in SEO, as in life, is to watch what you’re doing. If it’s working, keep doing it and if it’s not, stop. It’s that simple, but with SEO, getting the right data to be able to make that decision is less easy. That’s why we’re here.
Most of the information we provide in the academy probably sounds like it’s geared towards merchants – businesses that sell products and services. But it’s not. 95% of what you read here will be as relevant to media owners as it is to online retailers, but here is something that's just for you: a few tips especially for media owners, journalists and anyone else who sells space instead of products.
The web can be a daunting place. There are thousands, if not millions of sites selling what you’re selling. How do you stand out and compete with a limited budget?
If you’re new to search engine optimization, or SEO, and frankly, even if you aren't, there’s a lot to take in, a lot to remember. To make sure your bases are covered, here are ten things to check right now. (Start at the top of your web pages and work down.)
SEO (search engine optimization), the industry you’re trying to learn about, is full of impenetrable jargon. And I mean, really full. Even the name is jargon - search engine optimization? When do you ever use that word in real life? Why not just say "improving your search results (ISE)"? I mean, isn’t that what you’re doing?
If you’ve got to this article, you’ve probably heard of search engine optimization, SEO, and roughly what it is (and if you haven’t, don’t worry. This is a great place to learn).
In all the years since Google became a player in the search engine optimization arena, we have seen countless changes. Some have been minor algorithm tweaks while others caused a major upheaval. Still, one thing remained constant: we controlled our title tags. But no longer. Karon Thackston explains ...
Where do I start with keyword research? How do I go about SEO'ing a website? How can Wordtracker help? This webinar recording answers some of those questions.
Wordtracker took a trip to beautiful Brighton on the south coast of England to report on the latest tips and tricks from the search marketing professionals speaking at BrightonSEO. Here's the best of that advice.
CEO of ReelSEO answers Ken McGaffin's questions on how video has impacted on the world of SEO.
If you own a website, or your boss does, you’ve probably heard of search engine optimization or SEO. But unless you want to spend a few hours searching on Google, it’s not always obvious what SEO is, why you want it, and how you do it. But now you can relax. Sit back and enjoy the most useful thing you’ve read since Dr Zeuss.
When Google ranks your site, it looks for two things - authority and relevancy (relevance for our UK readers). What does this mean? You’re about to find out.
We asked Eric Enge, co-author of 'The Art of SEO' to share his insights into the Panda update. Eric was happy to oblige with a video interview we're sure you'll enjoy.
Landing page optimization can be crucial in determining the profitability of your SEO and PPC campaigns. At SES London this year, Wordtracker’s Gareth Davies was on hand to listen to what Nathan Richter from Monetate and Karl Blanks from Conversion Rate Experts had to say.
With Google’s Panda update helping big brands, small businesses face the challenge of targeting the long tail with limited resources.
Aaron Wall is a master SEO, a talented SEO writer and an entertaining iconoclast. His Goldilocks SEO infographic below is a little masterpiece in communication containing more wisdom than most other SEO bloggers put together.
If you don’t have time to read Mark Nunney’s new book, SEO for Profit, then at least make sure you learn the rules.
Over two days in London’s Business Design Center, some of the world’s foremost consultants and speakers on conversion rate optimization gathered for the first major event of its kind in the UK. Gareth Davies was on hand to cover the event and he took away 63 top conversion tips.
An expert SEO leaves set processes behind, works fast, intuitively, delivers great results and can reap great rewards. In an edited extract from his new book, SEO for Profit Mark Nunney explains how you can become an expert SEO.
Although the use of keywords on website pages and in the anchor text of inbound links remains important for SEO, search engines are increasingly using a site’s branding, visitor behavior and social data. This is The New SEO, introduced here by Mark Nunney in an edited extract from his new book, SEO for Profit.
One of the most common difficulties in link building is getting a response from link requests. Ken McGaffin gives 10 reasons why you might not be getting answers and how to fix each problem.
Tracking your site’s ranks on Google for your target keywords is an important part of search engine optimization (SEO). It allows you to report results, discover the cause of traffic gains and losses; and spot the seeds of future success. Mark Nunney explains why to do it and how.
Google’s Panda update is aimed at low quality sites like content farms. So why is it hurting so many established high quality content sites? Mark Nunney explains why he thinks this happening, what to do about it and what we can all learn from it.
Most business is as simple as trying to get the obvious done by people who’s job it is to do it. Yet it’s still difficult. SEO is more difficult still because you need to get the not-so-obvious done by people who have other jobs to do already. Mark Nunney considers the problem of implementation and has some suggestions to help you get things done in SEO.
From today you have a new opportunity to get more visits and response to your site from searches with your brand name. This is because Google has changed how ‘sitelinks’ are shown on its results pages. Mark Nunney explains and shows you how to optimize this opportunity.
Smart SEO can make your online business more successful by focusing your efforts on the searches (keywords) your buyers are making. This case study shows how Wordtracker Strategizer can save you days of research trying to find those keywords, planning the actions required to target them and reporting your results.
Guest blogging is receiving a lot of internet marketing buzz at the moment. Pro bloggers are regularly publishing new articles giving guest blogging advice. However this doesn't necessarily make the newbie's job easier as the information is scattered around the web. Worse, at least 80% of posts you read just share how great it is and why you need to try as well.
Since 1998 links have been the foundation of Google’s ranking algorithm. But too many people still don't realize that 90% of what they need to do is to get other sites to link to them. Gareth Davies summarizes Patrick Altoft’s recent SES presentation on some basics of link building, including brand v keyword-rich links, competitor analysis, content syndication and replicating competitors’ links.
SMX London is now consistently SMX Advanced and so worthy of our and your attention. Gareth Davies, Mal Darwen and Mark Nunney attended and were ably supported by Thomas Baugh manning the Twitter watchtower.
SEO is about great content and great site architecture ... it’s certainly not about spam and trying to fool Google. From a Dave Naylor SES presentation, Gareth Davies provides 12 essential SEO tips for 2011.
@marknunney and @mald from the @wordtracker team will be at SMX London. To make sure he is spending his time wisely, Mark Nunney challenged show organizer, journalist and SEO practitioner Chris Sherman with the question: What use is a show for SEO? If you like his answers as much as we do then we'll see you at London SMX on 16-17 May.
Google Analytics (GA) has become an essential tool for many SEOs. Here Mark Nunney introduces some basics of using GA for SEO.
Holiday season is a good time to remind you of all the lovely freebies we have on our website. Take a look at our free guides on keyword research, as well as our fantastic tools and videos, which should help you come up with some fresh ideas for your 2011 SEO strategy. Here's our top ten for you to enjoy.
More traffic and response with really really really easy SEO (search engine optimization) works by building on your current success - the keywords that already bring response to your site. These keywords are your low-hanging fruit and getting more results from them is child’s play. Mark Nunney explains how to do it.
Wordtracker would like to introduce our very own expert in Search Engine Optimization, Mark Nunney. Journalist Rachelle Money kicks off a special interview series with Mark, in a Question and Answer article where she picks his brains on top tips for SEO work, emerging trends and advice.
Have you ever embarked on some SEO work and got that sinking feeling that you might be doing something wrong? You're not alone. Our expert Mark Nunney gives us the dirty dozen top mistakes he sees being made in SEO, as well as tips on how to negotiate the pitfalls.
The SEO field is changing rapidly and it can be difficult to keep up with the latest thinking. Research firm MarketingSherpa has surveyed thousands of search marketers to discover today’s most effective SEO tactics. We got a sneaky preview, so we can tell you what's working in SEO - and what's not. By Wordtracker's own Justin Deaville.
In this 13-minute video, Mike Mindel shows you how to plan your site structure for maximum Google traffic.
When you organize your pages - using a structure of category and content pages - both readers and search engines are able to find what they want. As a result, your site looks authoritative, and the search engines will send you more traffic!
So sit back, press play - and find out how you can use keyword research to plan your own website.
Keyword research can do more than find you profitable keywords to target. With Wordtracker's Keywords Tool you can also plan a site structure optimized for search engines. Mark Nunney explains how.
Google keyword research data is impressive, powerful and now available on Wordtracker Keywords Tool. But make sure you verify its search estimates with alternative sources like Wordtracker’s own. Most importantly, use a keyword research process that ensures you find your site’s most profitable keywords. Mark Nunney explains how Wordtracker can help you.
Mark Nunney shows how to start your keyword research for a new site by first finding and then prioritizing your target markets and the keywords associated with them.
SMX London 2010 was SMX Advanced so we thought we'd push ourselves too and offer you 111 takeaways and top tips from the conference. Wordtracker's top tweeter, Mal Darwen attended and was supported by Mark Nunney reporting the coverage.
In an extract from his 50 Kick-Ass Keyword Strategies book, SEO legend Aaron Wall shows us how to get more visitors from image searches on search engines by using keywords to optimize your images. Aaron runs SEO Book site and helps his wife out with PPC Blog.
The Search Engine Strategies (SES) conference in London was once again a great success and I've collected no less than 99 tips, ideas, statistics and memorable quotes from various speakers, panelists and a man in the bar.
So single keywords are for losers. And a shift in perspective to 'keyword niches' allows you to work at the scale required to maximize profit. In this article, Mark Nunney pins down the definition of a keyword niche with a look at some real life examples that show how single keywords miss the big picture and keyword niches reveal it.
Microformats offer your site the chance to get more visits and response by increasing your clickthrough from search engine results pages (SERPs). Richard Baxter, Director of SEOgadget, a niche UK-based SEO agency consulting company, looks at what exactly microformats are and how you can use them to improve the way your website is displayed on SERPs.
How can a small site with few resources benefit from targeting long tail keywords? And won't such strategies and subsequent tactics get in the way of response?
These questions were raised in comments following our investigation into the long tail of keyword research (and why single keywords are for losers) and I thought I’d use the comments to introduce some practical advice on how to target long tail keywords.
In one month, a small website about management and leadership received 95,036 visits from search engines via 44,655 thousand different keywords. That’s a lot of keywords for a little site; and it’s a glimpse into the long tail of keyword research. For most websites, how to make a profit from the long tail is the same as how to make a profit.
Web analytics guru, Avinash Kaushik, can teach you how to use data analysis to change the way you make decisions about your website. Ahead of Kaushik's keynote speeches at the Search Engine Strategies (SES) conferences in London and New York, Mark Nunney looks at his vision for Web Analytics 2.0.
Karon Thackston, web copywriting superstar, busts some myths about SEO copywriting then explains how to optimize your text for search engines and still keep it great to read.
Your Superman Pages are your most important for search engine optimization (SEO) - the ones you want to perform best on search engines. Get your site's navigation wrong and your Superman Pages will be trapped in a basement full of kryptonite. Here I show how to optimize your website's navigation for search engines and set Superman free.
Brent D Payne, as the Tribune Company’s in-house Director of Search Engine Optimization (and bald SEO legend), has managed a 20 million increase in monthly visits to its websites, including the Chicago Tribune and the LA Times. Payne tells Rachelle Money how these spectacular results have been achieved, including using keyword research to help give readers “the news we know they want”.
In an extract from his 50 Kick-Ass Keyword Strategies book, SEO legend Aaron Wall who has a few SEO tools of his own, reminds us that keywords used by last minute shoppers should convert better, pay more and be easier to target than more popular keywords. Additional material from Mark Nunney shows you how to find those keywords with Wordtracker.
With permanent search engine optimization (SEO) you can secure and defend the keywords you are successful for and find new keyword niches to target. Mark Nunney explains why SEO never stops and how you can use this to beat the toughest of competition.
As you know, Wordtracker doesn’t normally endorse another company’s products unless we feel it can truly benefit you. Our friends at Planet Ocean Communications are about to publish a new book and quite frankly they’ve outdone themselves. They’ve created the best, most incisive guide we’ve seen on how to optimize your site for local search:
Anyone who has tried search engine optimization knows how important keyword research is. Well, good news everyone; keyword research just got a whole lot quicker and easier with Wordtracker's new, free Firefox extension - SEO Blogger.
Calling all you bloggers! Wordtracker have launched a fantastic new tool that will see bloggers writing fully optimized posts without having to leave the page. Andy Mindel (picture left) talks to Rachelle Money about how he came up with SEO Blogger and how it will benefit the blogosphere.
Lisa Ditlefsen, the original SEO Chick herself, speaks to Rachelle Money ahead of London's Search Engine Strategies Conference about what it's like to be a woman in SEO, and why she's decided to start up her very own search agency.
Your Search Engine Optimization (SEO) should focus on achieving success for the keywords that will deliver the most profit. That seems obvious but how do you find and prioritize those keywords? SEO pro Mark Nunney introduces the process so you can apply it to your own site.
You know targeting keywords is important, but targeting single keywords with your SEO is unlikely to be profitable – SEO for profit must target groups of keywords. Here we’ll tell you why and explain how.
Once you’ve optimized your website copy, you’ll find that the most important part of the optimization process happens off the page – with links from external sites back to yours playing a vital role in telling Google and other search engines how important your site really is.
Google PageRank is a rough guide from Google to the popularity of your site's pages according to its inbound links. Although quick, it’s crude and often gives the wrong impression so use alongside other metrics. Here's how to find out your site's Google Page Ranks.
A website with ambitions to support even a modest business will need to plan for hundreds, soon thousands of pages, and all that content has to be organized for users and search engines or it might be lost to them both.
Use site statistics analysis software to monitor your site’s visitors, referrers, sales and other ‘wanted actions’ like newsletter sign-ups etc.
Alexa Rank ranks your site's popularity in visitor numbers as measured by those who have used Alexa’s toolbar. It's also great for spying on competitors' sites.
To get visitors from search engines, your website's pages need to be listed and seen on page one of Search Engines' Results Pages (SERPs). That means you need to track your sites' SERPs for target keywords. Here’s how.
Every site owner needs to know that Google has indexed all their site's pages. Here's how to find out.
Inbound links are links from other sites to yours, and they are crucial in all but the least competitive of markets (and even in those you need some links). You therefore need to know how many inbound links your site has.
A beautiful website with no traffic or visibility can't survive in the business world. But a high ranking website that gets tons of traffic where no-one is compelled to make a purchase or take action, won't work for you either. Think "visibility PLUS a solid call to action."
This is a free chapter on keywords from the search engine optimization for dummies book.