The Wordtracker Academy

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5 crazy SEO mistakes not to make in WordPress

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There’s a nasty rumor going around that WordPress is beautifully set up for Search Engine Optimization (SEO) “out of the box.” Now don’t get me wrong - I’m a huge fan of WordPress - but the core software does need a little nudge in the right direction when it comes to SEO. Tom Ewer from ManageWP.

How safe is your site today? What you need to know about SEO Security Audits.

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It's quite likely that most people haven't heard the term “SEO security audit” before: but that's totally undeserved. The recent Google updates have caused an incredible growth of interest in link audits – but if you think link audits are all you should be doing, and only after getting a warning email from Google, think again.

Top 10 shameful SEO mistakes

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Do you remember the house that Jack built? No, I can’t remember much about the nursery rhyme either, other than it became less about Jack’s house as each of the inhabitants ate one another…

Google Panda update survival guide

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As of 24th Feb 2011, a major update by Google on how it ranks sites has affected 12% of search results and halved many sites’ visitor numbers. Named the Farmer or Panda Update it’s only affecting US Google results as I write but if you’re outside the US it is coming to you soon. Here’s how to find out if you have already been hit, are going to be and what to do about it.

15 Ways to fix duplicate content & keep Google happy!

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Duplicate web pages can be a problem for many websites. Whether it occurs from re-using manufacturers' descriptions, CMS systems that publish accidental duplicate pages' site content, or even people stealing your content. Duplication can cause problems, and confuse Google.

How to set up Google Analytics

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Whether you’re running the simplest blog or an enormous international ecommerce site, you should be measuring how visitors interact with your website.

There are lots of analytics packages you can use. The most common - perhaps because it's free - is Google Analytics If you're new to analytics, this article will get you kick started. We'll help you install the software on your site. We’ll recommend some important business metrics you should be tracking. And we'll help you set up a keyword dashboard so you can track your traffic.

SES London 2013: 214 Top tips and takeaways

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The SES London conference covers both basic and cutting edge SEO, PPC and online marketing. Julie McNamee, Gareth Davies and Justin Deaville collected the best top tips, takeaways and memorable quotes from SES London 2013. Here's what we picked up.

How to optimize your web page [VIDEO]

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In this video, you'll learn how to search engine optimize your web page, so you can rank for the keywords you choose and attract more traffic from Google.

Everything you'll see is practical and straight to the point, so sit back, press play and let's begin!

Venice. Penguin. Panda. Are Google’s changes leaving you behind?

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Google makes about 500 changes a year to its search algorithm. That’s a lot. And, as a result, SEO advice gets out of date very quickly. Many of the SEO tips you’ll read on the internet are either dated or, worse, just plain wrong. So, here are seven of the most recent, significant changes to Google’s search results and how they affect you.

[Video] Why is SEO crucial to your online success?

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Don't underestimate the importance of SEO. Even in the era of disruptive Google algorithm updates it's still invaluable for getting traffic to your website. This ten minute video outlines six ways that SEO can boost your marketing. Just click to watch.

There's no place like home (page)

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Your home page is one of the most visited pages on your website. Few people will visit your site without seeing it. But a lot of home pages suck. Read this, and make sure yours doesn’t.

220 SEO tips and tactics from SearchLove 2012

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It's been a bumper year for actionable tips at Distilled's SearchLove London Conference 2012. We've gathered 220 takeaways and tactics on SEO, conversion rate optimization, content and much else besides. And there's a bonus pic at the end.

How to create a sitemap and let Google know where you're at

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A sitemap is like a road map, except, y’know, for sites not roads. It tells Google where it should go, so it can crawl your site more quickly and get more of your great content into the search results. Having a sitemap is great for SEO, and it’s often great for users. But how to go about creating one? Luckily, it’s quite easy.

Get Google to fall in love with you - in 9 steps

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The more often your site gets crawled, the sooner your new content can start appearing in the search results, and bringing in traffic and sales. So here's how, in just nine steps, you can keep Google coming back for more.

SEO 911: How to spot a server side emergency

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When a search engine, or indeed a user, clicks a link or types a URL into the browser, a message is sent to the server, where your site lives. How the server responds is crucial to how well your site is received by search engines.

Discover the secrets of a great landing page

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How do you persuade someone to visit your web page? And how do you persuade them to purchase your product or sign up for your newsletter? Landing page optimization is the answer. We have some handy tips to follow and some examples of websites who already know the secrets.

66 tips from BrightonSEO 2012

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The Brighton SEO conference is a meeting of the UK's best online marketers. If you couldn't make it the September 2012 event , we've collected 66 tasty tips and ingenious insights.

Wordtracker video: Day 2 Keyword Mapping and site structure

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Welcome to the second video in our seven day series on getting the most out of Wordtracker's Keywords tool.

Today, we'll investigate keyword research in more depth. We'll look at how to set up a keyword map that can either mirror an existing website, or help you set up the structure for a new site.

Wordtracker video: Day 3 Titles and descriptions

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Welcome to the third video in our seven day series on getting the most out of Wordtracker's Keywords tool.

In this video we'll look at how to use Wordtracker's tools to help you write keyword-rich titles and descriptions for your web pages.

Wordtracker video: Day 4 Site audits - things you never knew about your site

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Welcome to the fourth video in our seven day series on getting the most out of Wordtracker's Keywords tool.

Every site has SEO errors. But finding and fixing them is easy - with Wordtracker's tools.

In this video you'll learn how to conduct a site audit on your own website to find errors and mistakes that could be interfering with your SEO efforts.

Wordtracker video: Day 5 Keyword Rankings - monitor your progress

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Welcome to the fifth video in our seven day series on getting the most out of Wordtracker's Keywords tool.

Monitoring - and improving - your online marketing efforts is essential. Watch this video and you'll learn how to set up (and interpret) a search engine ranking report in Wordtracker's tools.

You'll discover how to track your site's position in Google's results - and you'll learn how to monitor your competitors.

Wordtracker video: Day 6 Using keywords in linking text

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Welcome to the sixth in our seven-day series on getting the most out of Wordtracker's Keywords tool.

To attract traffic from Google, you'll need to include relevant keywords in your site's links.

Watch this video and you'll discover how to include keywords in your website's internal links.

How to create a lightning fast website

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Usain Bolt may be fast, but in the world of web design, waiting for nine and a half seconds for a page to load puts you firmly in the ‘also ran’ category, and will cost you valuable business online. But how do you check your site speed? And what’s on your site that’s slowing you down?

A basic guide to redirects

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A common SEO problem is using the wrong type of redirect, the process of taking users from one page to another. Google will follow some types and not others, meaning some will pass the value of the old page to the new page and some will not. This can have a massive effect on your rankings. So to find out what the redirect types are and how to check which you are using then read on.

Everything you need to know about the canonical tag

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The canonical tag is a way to pass value from one page to another without using a redirect. ‘Duplicate content’ has become a widespread issue and is being increasingly targeted by search engines. Prevent the damage it can do to your site with the canonical tag. This article covers the basics on what it is and ways to successfully implement it.

SEO for new sites

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Where to start with SEO'ing your brand new site? Here's a simple SEO process for planning that site and finding appropriate keyword niches to target.

Tracking response for SEO (Technical SEO for Profit, part 4)

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Whatever your site’s objectives, you need to measure its response rates if you want to know which keywords your SEO should target. Mark Nunney introduces how to use Google Analytics to monitor response and make sure you track response and get the best possible return on investment.

How to do site audits the old fashioned way

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The key to success in SEO, as in life, is to watch what you’re doing. If it’s working, keep doing it and if it’s not, stop. It’s that simple, but with SEO, getting the right data to be able to make that decision is less easy. That’s why we’re here.

Top 5 SEO tips for media owners and journalists

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Most of the information we provide in the academy probably sounds like it’s geared towards merchants – businesses that sell products and services. But it’s not. 95% of what you read here will be as relevant to media owners as it is to online retailers, but here is something that's just for you: a few tips especially for media owners, journalists and anyone else who sells space instead of products.

How to do local SEO

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The web can be a daunting place. There are thousands, if not millions of sites selling what you’re selling. How do you stand out and compete with a limited budget?

SEO checklist - 10 things to check right now

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If you’re new to search engine optimization, or SEO, and frankly, even if you aren't, there’s a lot to take in, a lot to remember. To make sure your bases are covered, here are ten things to check right now. (Start at the top of your web pages and work down.)

SEO for beginners

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SEO (search engine optimization), the industry you’re trying to learn about, is full of impenetrable jargon. And I mean, really full. Even the name is jargon - search engine optimization? When do you ever use that word in real life? Why not just say "improving your search results (ISE)"? I mean, isn’t that what you’re doing?

Why SEO?

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If you’ve got to this article, you’ve probably heard of search engine optimization, SEO, and roughly what it is (and if you haven’t, don’t worry. This is a great place to learn).

52 Top SEO tips from BrightonSEO 2012

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Wordtracker took a trip to beautiful Brighton on the south coast of England to report on the latest tips and tricks from the search marketing professionals speaking at BrightonSEO. Here's the best of that advice.

So what actually is SEO?

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If you own a website, or your boss does, you’ve probably heard of search engine optimization or SEO. But unless you want to spend a few hours searching on Google, it’s not always obvious what SEO is, why you want it, and how you do it. But now you can relax. Sit back and enjoy the most useful thing you’ve read since Dr Zeuss.

How does Google rank your page?

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When Google ranks your site, it looks for two things - authority and relevancy (relevance for our UK readers). What does this mean? You’re about to find out.

Goldilocks SEO [Infographic]

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Aaron Wall is a master SEO, a talented SEO writer and an entertaining iconoclast. His Goldilocks SEO infographic below is a little masterpiece in communication containing more wisdom than most other SEO bloggers put together.

63 conversion tips from Conversion Conference London

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Over two days in London’s Business Design Center, some of the world’s foremost consultants and speakers on conversion rate optimization gathered for the first major event of its kind in the UK. Gareth Davies was on hand to cover the event and he took away 63 top conversion tips.

How to be an expert SEO

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An expert SEO leaves set processes behind, works fast, intuitively, delivers great results and can reap great rewards. In an edited extract from his new book, SEO for Profit Mark Nunney explains how you can become an expert SEO.

The New SEO

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Although the use of keywords on website pages and in the anchor text of inbound links remains important for SEO, search engines are increasingly using a site’s branding, visitor behavior and social data. This is The New SEO, introduced here by Mark Nunney in an edited extract from his new book, SEO for Profit.

Keyword tracking reports for search engine success

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Tracking your site’s ranks on Google for your target keywords is an important part of search engine optimization (SEO). It allows you to report results, discover the cause of traffic gains and losses; and spot the seeds of future success. Mark Nunney explains why to do it and how.

Why Google Panda slapped quality sites

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Google’s Panda update is aimed at low quality sites like content farms. So why is it hurting so many established high quality content sites? Mark Nunney explains why he thinks this happening, what to do about it and what we can all learn from it.

How to get things done in SEO

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Most business is as simple as trying to get the obvious done by people who’s job it is to do it. Yet it’s still difficult. SEO is more difficult still because you need to get the not-so-obvious done by people who have other jobs to do already. Mark Nunney considers the problem of implementation and has some suggestions to help you get things done in SEO.

Automatic SEO ecommerce case study: Tahoe Mountain Sports

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Smart SEO can make your online business more successful by focusing your efforts on the searches (keywords) your buyers are making. This case study shows how Wordtracker Strategizer can save you days of research trying to find those keywords, planning the actions required to target them and reporting your results.

How to be a successful guest blogger

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Guest blogging is receiving a lot of internet marketing buzz at the moment. Pro bloggers are regularly publishing new articles giving guest blogging advice. However this doesn't necessarily make the newbie's job easier as the information is scattered around the web. Worse, at least 80% of posts you read just share how great it is and why you need to try as well.

Six things you have got to know before you build links

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Since 1998 links have been the foundation of Google’s ranking algorithm. But too many people still don't realize that 90% of what they need to do is to get other sites to link to them. Gareth Davies summarizes Patrick Altoft’s recent SES presentation on some basics of link building, including brand v keyword-rich links, competitor analysis, content syndication and replicating competitors’ links.

12 Essential SEO Tips by Dave Naylor

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SEO is about great content and great site architecture ... it’s certainly not about spam and trying to fool Google. From a Dave Naylor SES presentation, Gareth Davies provides 12 essential SEO tips for 2011.

Top 10 free SEO and keyword tools and reports from Wordtracker

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Holiday season is a good time to remind you of all the lovely freebies we have on our website. Take a look at our free guides on keyword research, as well as our fantastic tools and videos, which should help you come up with some fresh ideas for your 2011 SEO strategy. Here's our top ten for you to enjoy.

Really really really easy SEO

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More traffic and response with really really really easy SEO (search engine optimization) works by building on your current success - the keywords that already bring response to your site. These keywords are your low-hanging fruit and getting more results from them is child’s play. Mark Nunney explains how to do it.

MarketingSherpa survey reveals the most effective SEO tactics

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The SEO field is changing rapidly and it can be difficult to keep up with the latest thinking. Research firm MarketingSherpa has surveyed thousands of search marketers to discover today’s most effective SEO tactics. We got a sneaky preview, so we can tell you what's working in SEO - and what's not. By Wordtracker's own Justin Deaville.

How to plan your site structure for maximum traffic (Video)

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In this 13-minute video, Mike Mindel shows you how to plan your site structure for maximum Google traffic.

When you organize your pages - using a structure of category and content pages - both readers and search engines are able to find what they want. As a result, your site looks authoritative, and the search engines will send you more traffic!

So sit back, press play - and find out how you can use keyword research to plan your own website.

 

Wordtracker + Google + SEO = Win

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Google keyword research data is impressive, powerful and now available on Wordtracker Keywords Tool. But make sure you verify its search estimates with alternative sources like Wordtracker’s own. Most importantly, use a keyword research process that ensures you find your site’s most profitable keywords. Mark Nunney explains how Wordtracker can help you.

Find your website’s target markets

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Mark Nunney shows how to start your keyword research for a new site by first finding and then prioritizing your target markets and the keywords associated with them.

99 takeaways and top tips from SES London 2010

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The Search Engine Strategies (SES) conference in London was once again a great success and I've collected no less than 99 tips, ideas, statistics and memorable quotes from various speakers, panelists and a man in the bar.

How to SEO at scale with keyword niches

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So single keywords are for losers. And a shift in perspective to 'keyword niches' allows you to work at the scale required to maximize profit. In this article, Mark Nunney pins down the definition of a keyword niche with a look at some real life examples that show how single keywords miss the big picture and keyword niches reveal it.

Adventures in (long tail keyword) Wonderland

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How can a small site with few resources benefit from targeting long tail keywords? And won't such strategies and subsequent tactics get in the way of response?

These questions were raised in comments following our investigation into the long tail of keyword research (and why single keywords are for losers) and I thought I’d use the comments to introduce some practical advice on how to target long tail keywords.

The long tail of keyword research (and why single keywords are for losers)

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In one month, a small website about management and leadership received 95,036 visits from search engines via 44,655 thousand different keywords. That’s a lot of keywords for a little site; and it’s a glimpse into the long tail of keyword research. For most websites, how to make a profit from the long tail is the same as how to make a profit.

How Brent D Payne increased Tribune sites’ monthly visits by a cool 20 million

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Brent D Payne, as the Tribune Company’s in-house Director of Search Engine Optimization (and bald SEO legend), has managed a 20 million increase in monthly visits to its websites, including the Chicago Tribune and the LA Times. Payne tells Rachelle Money how these spectacular results have been achieved, including using keyword research to help give readers “the news we know they want”.

SEO made simple with the SEO Blogger Firefox addon

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Calling all you bloggers! Wordtracker have launched a fantastic new tool that will see bloggers writing fully optimized posts without having to leave the page. Andy Mindel (picture left) talks to Rachelle Money about how he came up with SEO Blogger and how it will benefit the blogosphere.

The SEO pro's secret path

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Your Search Engine Optimization (SEO) should focus on achieving success for the keywords that will deliver the most profit. That seems obvious but how do you find and prioritize those keywords? SEO pro Mark Nunney introduces the process so you can apply it to your own site.

What is Google Page Rank and how do I measure it?

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Google PageRank is a rough guide from Google to the popularity of your site's pages according to its inbound links. Although quick, it’s crude and often gives the wrong impression so use alongside other metrics. Here's how to find out your site's Google Page Ranks.

How to monitor your SERPs rankings

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To get visitors from search engines, your website's pages need to be listed and seen on page one of Search Engines' Results Pages (SERPs). That means you need to track your sites' SERPs for target keywords. Here’s how.