Julie McNamee and Hal McDermott (so new he doesn't have his own author page yet) were at SMX London 2013. Here are our 315 tips from the two-day search conference.
Pay Per Click (PPC) can bring you instant traffic and results. But beware! If you don't know what you're doing, PPC can take all your money for little return. Learn how to run a profitable PPC campaign with the following articles, or try Wordtracker's Masterclass ebook on PPC advertising