The Wordtracker Academy

Julie McNamee and Hal McDermott (so new he doesn't have his own author page yet) were at SMX London 2013. Here are our 315 tips from the two-day search conference.

At Receptional (the digital marketing agency I work for), we offer a ‘Free PPC Health Check'. It's popular with prospective clients because it highlights where campaigns are performing profitably. And it identifies areas for improvement.

Driving organic traffic to a website can be a tough challenge. As a result, paid search has become an increasingly popular choice for many businesses. At this year’s London Search Engine Strategies conference, Arianne Donoghue of Premier Farnell and Sam Noble of Koozai spoke about Google’s paid search and where it's going next.

The SES London conference covers both basic and cutting edge SEO, PPC and online marketing. Julie McNamee, Gareth Davies and Justin Deaville collected the best top tips, takeaways and memorable quotes from SES London 2013. Here's what we picked up.

That's it! You're all set! You've got everything in place for your pay per click (PPC) campaign. You've decided which platform to use (AdWords, Facebook, etc.). You've researched all the bidding strategies. For days on end you've agonized over which segments to target your campaign to. Now, finally, you click the magic button to turn your campaign on and … nothing … crickets …

In this second in a four part series on PPC and Google AdWords, Trace Ronning of WordWatch takes you through the process of setting up your first AdWords campaign.

This third article in our series on PPC basics looks at how to write ads that get more traffic to your site - and sell more of your products and services.

You’ve got the basics of pay per click advertising down now, but there’s so much more to experiment with in the process of maximizing your ROI. Trace Ronning in the fourth of his articles on PPC explains ...

In the first of four articles about PPC and Google AdWords, Trace Ronning gives an easy introduction to pay per click advertising.

PPC can be a rather strange and potentially expensive world for newcomers if things go wrong, but with a bit of knowledge disasters can be averted and money saved.

Duncan Parry, Head of Paid Search at digital marketing agency STEAK Digital was on hand at SES London 2012 to run through the basics of PPC.

Mobile search is growing exponentially, and Trace Ronning of WordWatch passes on some tips on how to use PPC to capitalize on the boom in smartphone technology. Read on ...

Trace Ronning of Wordwatch gives some valuable advice on how using the free (yes, free) Google AdWords Extensions can help increase clickthroughs and impressions for your PPC campaigns.

There’s a lot of great information available about PPC technique. But having great PPC technique is only half the puzzle. In order to make money using PPC, you need good business techniques, too.

SMX London is now consistently SMX Advanced and so worthy of our and your attention. Gareth Davies, Mal Darwen and Mark Nunney attended and were ably supported by Thomas Baugh manning the Twitter watchtower.

Pay Per Click can be a little daunting, especially for small businesses who don't know the tactics to use in this type of advertising campaign. PPC expert, Ian Howie, takes us through the seven stages of Pay Per Click, including how to use keyword research to refine your strategy.

Starting with the real life case of Douglas Twiddy, Ian Howie introduces Pay Per Click (PPC) advertising with a checklist for PPC success.

SMX London 2010 was SMX Advanced so we thought we'd push ourselves too and offer you 111 takeaways and top tips from the conference. Wordtracker's top tweeter, Mal Darwen attended and was supported by Mark Nunney reporting the coverage.

A new feature on the Wordtracker Keywords Tool now allows you to find even more relevant keywords by excluding ‘negative keywords’ from broad and phrase match searches. Wordtracker developer, Rob Wickert, shows us how to use it.

The Search Engine Strategies (SES) conference in London was once again a great success and I've collected no less than 99 tips, ideas, statistics and memorable quotes from various speakers, panelists and a man in the bar.

Chances are you're paying too much for your Google AdWords pay per click advertising but you can start right now on the path to better response rates for less money.

Web analytics guru, Avinash Kaushik, can teach you how to use data analysis to change the way you make decisions about your website. Ahead of Kaushik's keynote speeches at the Search Engine Strategies (SES) conferences in London and New York, Mark Nunney looks at his vision for Web Analytics 2.0.

“After your advice I was able to cut my PPC spend while increasing the amount of clicks … we are getting three times as many enquiries as last year”, says Tony Brewin, MD of Wedding Caterers, SuperEvent.co.uk. That advice came from Ian Howie and here he shares it with you.

Optimize your Google AdWords campaigns to maximize your Return On Investment (ROI) by using the same keywords within the Trinity of PPC Success:

1) Keyword Bid
2) Ad Copy
3) Landing Pages

Use 'negative keywords' and your PPC profits can increase dramatically. This valuable technique tells Google which phrases your ad should not be displayed for. For example, if you're selling brand new 'apple laptops', you don't want your ad to appear when someone searches for 'refurbished apple laptops', so 'refurbished' should be a negative keyword for your campaign.

As per usual we had a great response to our articles from our readers. Just to refresh your memories, Wordtracker featured the 7 Steps of a Pay Per Click campaign thanks to our PPC expert, Ian Howie.