Pay per click

Pay Per Click (PPC) can bring you instant traffic and results. But beware! If you don't know what you're doing, PPC can take all your money for little return. Learn how to run a profitable PPC campaign with the following articles, led by our own in-house PPC expert, Ian Howie.

1. 

   Treble response with 7 steps to Google Adwords optimization by Ian Howie, 31 July 2009

   “After your advice I was able to cut my PPC spend while increasing the amount of clicks … we are getting three times as many enquiries as last year”, says Tony Brewin, MD of Wedding Caterers, SuperEvent.co.uk. That advice came from Ian Howie and here he shares it with you.

   Read: Treble response with 7 steps to Google Adwords optimization

2. 

   Are you using the trinity of PPC success to maximise your Google Adwords ROI? by Ian Howie, 18 November 2008

   Optimize your Google AdWords campaigns to maximize your Return On Investment (ROI) by using the same keywords within the Trinity of PPC Success: (1) Keyword Bid, (2) Ad Copy and (3) Landing Pages.

   Read: Are you using the trinity of PPC success to maximise your Google Adwords ROI?

3. An introduction to PPC advertising with Google Adwords by Ian Howie, 3 November 2008

   Ian Howie is Wordtracker’s own Pay Per Click (PPC) expert who manages our PPC training and our PPC campaigns. Here he introduces a Checklist For PPC Success.

   Read: They said Douglas Twiddy was crazy when he launched his holiday company, but when online bookings increased by 50% with Pay Per Click advertising…

4. 

   Increase your PPC profits with negative keywords by Ian Howie, 17 October 2008

   Use 'negative keywords' and your PPC profits can increase dramatically. This valuable technique tells Google which phrases your ad should not be displayed for. For example, if you're selling brand new 'apple laptops', you don't want your ad to appear when someone searches for 'refurbished apple laptops', so 'refurbished' should be a negative keyword for your campaign.

   Read: Increase your PPC profits with negative keywords

5. 

   Your responses to '7 steps to a perfect PPC campaign' by Rachelle Money, 15 October 2008

   Read: Your responses to '7 steps to a perfect PPC campaign'

6. 

   7 steps to a perfect pay per click campaign by Rachelle Money, 3 September 2008

   Pay Per Click can be a little daunting, especially for small businesses who don't know the tactics to use in this type of advertising campaign. Wordtracker's very own PPC expert, Ian Howie, takes us through the seven stages of Pay Per Click, including how to use keyword research to refine your strategy.

   Read: 7 steps to a perfect pay per click campaign