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Pay Per Click (PPC) can bring you instant traffic and results. But beware! If you don't know what you're doing, PPC can take all your money for little return. Learn how to run a profitable PPC campaign with the following articles.

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SES London 2013: 214 Top tips and takeaways

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The SES London conference covers both basic and cutting edge SEO, PPC and online marketing. Julie McNamee, Gareth Davies and Justin Deaville collected the best top tips, takeaways and memorable quotes from SES London 2013. Here's what we picked up.

Without this, your entire PPC campaign will fail

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That's it! You're all set! You've got everything in place for your pay per click (PPC) campaign. You've decided which platform to use (AdWords, Facebook, etc.). You've researched all the bidding strategies. For days on end you've agonized over which segments to target your campaign to. Now, finally, you click the magic button to turn your campaign on and … nothing … crickets …

Get sales fast with PPC

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In this second in a four part series on PPC and Google AdWords, Trace Ronning of WordWatch takes you through the process of setting up your first AdWords campaign.

Upgrade your PPC with these advanced strategies

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You’ve got the basics of pay per click advertising down now, but there’s so much more to experiment with in the process of maximizing your ROI. Trace Ronning in the fourth of his articles on PPC explains ...

What is PPC?

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In the first of four articles about PPC and Google AdWords, Trace Ronning gives an easy introduction to pay per click advertising.

How to win with PPC

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There’s a lot of great information available about PPC technique. But having great PPC technique is only half the puzzle. In order to make money using PPC, you need good business techniques, too.

7 steps to a perfect Pay Per Click campaign

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Pay Per Click can be a little daunting, especially for small businesses who don't know the tactics to use in this type of advertising campaign. PPC expert, Ian Howie, takes us through the seven stages of Pay Per Click, including how to use keyword research to refine your strategy.

99 takeaways and top tips from SES London 2010

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The Search Engine Strategies (SES) conference in London was once again a great success and I've collected no less than 99 tips, ideas, statistics and memorable quotes from various speakers, panelists and a man in the bar.

Increase your PPC profits with negative keywords

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Use 'negative keywords' and your PPC profits can increase dramatically. This valuable technique tells Google which phrases your ad should not be displayed for. For example, if you're selling brand new 'apple laptops', you don't want your ad to appear when someone searches for 'refurbished apple laptops', so 'refurbished' should be a negative keyword for your campaign.