When you can get keywords for free, why pay for Wordtracker's Keywords tool?

Five Reasons Why Wordtracker Blows Other Keywords Tools Away

While free keyword tools certainly have their place in the world of online marketing, they won't give you the insights you need to generate more traffic, outperform your competitors, and multiply your profits.

For thousands of results-minded marketers around the globe, our tool is an invaluable resource in the quest for coveted search engine rankings.

Advantage #1: Wordtracker delivers the long tail advantage by giving you 2,000 keywords per search: by comparison, free keywords tools fall short by giving you fewer keywords for every search.

Advantage #2: Wordtracker's keyword competition data helps you to cherry-pick the most promising keywords for your online marketing campaigns. Other free tools give you no idea of how much competition you face.

Advantage #3: Wordtracker gives you more related keywords than any free tool – up to 300 per search.

Advantage #4: Wordtracker provides live support to help you get the most out of your keyword research.

Advantage #5: Wordtracker's enhanced management tools allow you to generate and organize thousands of keywords in less time than any free keyword tool: saving you hours of tedious work.

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Wordtracker Advantage #1: It's All About the Long Tail

No, we're not talking about the primates at your local zoo. By 'long tail', we're referring to the typically longer keyword phrases that are very specific to what your website is selling and what people are looking for. These phrases differ from the more basic, primary keywords that are heavily searched (cleverly called the 'head').

For example:

Head Keyword	Long Tail Keyword
mountain climbing	California mountain climbing tours
laundry detergent	environmentally-friendly laundry detergent
hardwood floors	recycled pine flooring
cribs	convertible wood baby cribs

The long tail of keyword research is absolutely fundamental to your online success. Because they have less competition from other websites, long tail keywords give you a much better chance of ranking highly in the search engines - and that means more visibility for your website.

And here's even better news: the people who search online using long tail keywords are far more likely to become buyers! These specific keywords trigger significantly higher conversions than general terms and phrases.

Something else that may surprise you: The long tail of a keyword represents a far greater number of searches than the head. In a 2008 report, Bill Tancer, general manager of global research at Hitwise, revealed that for any given topic, the top 100 keywords account for just 5.7% of all website traffic - while long tail keywords account for the remaining 94.3%!

Above: An illustration of the huge number of low competition, high conversion alternatives that can be found in the long tail of primary keywords. If you're not targeting long tail keywords you're missing out on potential traffic.

So what does the long tail mean for you? Target a large number of long tail terms, and you can generate lots of highly targeted traffic. Since there are so many potential long tail combinations that searchers may use to find what you offer, you'll likely need to create more pages on your website. Luckily for you, Google - the world's most popular search engine - loves sites with plenty of pages, and tends to reward them with higher rankings!

How Wordtracker delivers a long tail advantage: For every search, Wordtracker gives you up to 2,000 keywords - so you can dig much deeper into the long tail of a primary phrase. And for every keyword you rank for, you'll get more customers, more sales and more revenue for your business.

By comparison, free keywords tools fall short.

Let's take Google's keywords tool as an example. Google's tool can be very useful but it often gives you far fewer keywords for every search, dramatically limiting your ability to find valuable long tail terms and phrases.

It's frustrating, but many keyword research tools have no data for seemingly obvious and important keywords. For example, imagine you have a sports shoes website that sells Nike sneakers and you search on the Google Keywords Tool for nike. Your results are shown in the report below:

The above report shows Google keyword research data. Google suggests that no more than seven different keywords containing nike are searched with.

Yes, Google really suggests that no more than seven different keywords containing nike are searched with. And not one of them mentions sneakers!

Mmmm, that can't be right, can it? Repeat the nike search using Wordtracker's tool and you get more sense. Wordtracker gives you up to 1,000 results (and, yes, lots of people are searching for various brands of nike sneakers!):

A screenshot from Wordtracker's Keywords tool. Lots of people are searching for various brands of Nike sneakers, and with Wordtracker, you've more chance of finding those valuable long tail keywords

To attract traffic to your site, you should be targeting the keywords in the long tail - not just the popular few. Wordtracker gives you more long tail keywords than any other keywords tool available today.

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Wordtracker Advantage #2: Be Privy to Valuable Competitive Data

Keywords with a high search volume and a low level of competition can bring you a quick (and substantial) return on your investment. But without an accurate measure of how much competition you face for a particular phrase or term, you simply don't get the full picture.

Wordtracker has two metrics which let you uncover worthy keywords that are both popular and have a low level of competition:

• Competition (IAAT): Instantly measures the level of serious competition for any of the 200 million keywords in Wordtracker's database. Find out exactly how many competitive web pages you must beat to get search engine traffic.
• KEI (Keyword Effectiveness Index): Is a keyword really worth targeting? Use KEI to hone in on keywords with high traffic and low competition.

Wordtracker can calculate these figures accurately because we use an index of over one trillion web pages (URLs). No other keyword research tool gives you access to such a vast database.

How Wordtracker delivers: Wordtracker's keyword competition data helps you to cherry-pick the most promising keywords for your online marketing campaigns.

Why Google's tool falls short: Google's free tool gives you the number of searches for a particular phrase or term (ie. its popularity), but gives you no idea of how much competition you face. Frankly, it's not in Google's interest to warn you about the competition, because they want you to buy ads.

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Wordtracker Advantage #3: Target More Moneymaking Keywords with Our Related Keywords Function

When you use the Wordtracker tool to dig deep into the long tail of a keyword, you get the most popular phrases that contain the seed keyword. In other words, a search on the term healthy would include results such as:

• healthy food
• healthy recipes
• healthy eating and so on.

But related keywords are different - they don't always include the original seed keyword. For example, a related keyword search for healthy will return keywords such as diet, nutrition, and fitness. All great ideas for generating domain names, new product ideas and captivating website content:

Above: The top 10 searches on the term healthy using Wordtracker's related keywords function. There are 290 more to choose from!

How Wordtracker delivers: The Wordtracker Keywords tool offers you more related keywords than any other free tool - up to 300 per search, as a matter of fact. This enables you to squeeze the most value out of every single term or phrase.

Why Google falls short: Google's free tool gives you just 50 related keywords, leaving you with far fewer opportunities to discover fruitful new markets and attract more paying customers.

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Wordtracker Advantage #4: Get the Benefit of World Class Support

Online success can't be achieved in a vacuum. When you're navigating the often complex world of search marketing, it helps to have a reliable network of expert resources right at your fingertips.

How Wordtracker delivers: subscribe to the Keywords tool and you'll get the best service and support available, including:

• Regular complimentary webinars – as a subscriber, you'll automatically receive an invitation. You'll learn how to plan your keyword research and save time using our tools.
• Live chat or a call with a member of our knowledgeable support team. If you can't make the webinar, we're happy to give you one-to-one guidance on your keyword strategy
• Free online training videos. You'll automatically receive seven "Profit from Keywords videos".
• A wealth of how-to articles and advice in our free Wordtracker Academy

Why Google falls short: Google's online Help Center is geared primarily toward people who already have AdWords accounts (in other words, they're already putting money in Google's pocket). Those who aren't AdWords users must search cumbersome Q and A databases for the answers they're looking for. Who has the time - or the patience - for that?

At Wordtracker, our business is to help your business succeed. That's why we provide live support as well as ample access to information that helps you get the most out of your keyword research.

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Wordtracker Advantage #5: Get More Done in Less Time

Let's face it - in today's ultra-competitive business world, productivity reigns supreme. You need to make the best use of your time, each and every day.

How Wordtracker delivers: With Wordtracker's intuitive, easy-to-use interface, you can generate thousands of powerful keywords in a matter of minutes. That means getting your keyword research done faster – and putting the results to work sooner.

What's more, Wordtracker enables you to build structured projects and lists quickly, saving you hours of tedious work. Every keyword list can be used to create a category on your website, and individual keywords can be used to generate compelling ideas for web content, articles and blogs.

Even better, you can store an unlimited number of projects - ideal for a business running several campaigns or an agency serving multiple clients.

Why Google falls short: While Google allows you to save your keywords, it doesn't give you the enhanced management tools that Wordtracker provides - nor does it allow you to generate so many keywords in such little time. In fact, if you're using Google's free keywords tool, finding 10,000 highly targeted keywords just might take you all day! Chances are that's more time than you have to spare.

Wordtracker's Enhanced Tools Make Your Keyword Research Faster, Easier and More Effective

Harness the Power of Effective Keyword Research - for Around $1 Per Day!

Effective keyword research is at the core of internet marketing - and can mean the difference between your success and failure. Whether you're a web professional who wants to exceed client expectations - or a small business owner who wants to drive performance - Wordtracker helps you stay profitable by keeping you connected with what your customers want and need.

The cost of a Wordtracker subscription is just $449 a year - that's around $1 per day – or $69 a month. When you consider that a single keyword can generate thousands of new customers, you can see how Wordtracker is a smart investment that quickly - and exponentially - pays for itself!

Special Limited Time Offer: Start your trial today and get $117 worth of bonuses - absolutely FREE!

That's right – start a 7-day risk-free trial today and get a collection of business-boosting bonuses that are only available from Wordtracker!

Here's what you get when you take a risk-free 7-day trial:

Bonus #1: Keyword Basics E-book (Value - $29)

One of the most frequently asked questions from website owners today is, "Why can't my site be found on Google?" They know it's important to appear prominently in search engine results - but they don't know why it's not happening for them.

Written by Wordtracker's chief marketing officer, Ken McGaffin, our "Keyword Basics" e-book tells you how to use keyword research to propel your website to the top of search engine listings. This new edition of the book contains all the latest techniques: you'll learn:

• How search engines work
• A simple method for choosing your best keywords
• A simple way to expand your lists of moneymaking keywords
• How to use keywords to create mouth-watering web content that keeps visitors coming back for more

Downloadable immediately, this easy-to-follow guide gives you smart, practical insights from a recognized marketing guru - so you can turn your site into a profit-pulling, high ranking machine in no time!

Bonus #2: Our "Profit from Keywords" Video Series (Value - $39)

For the first seven days of your Wordtracker trial, we'll send you a video a day, each one designed to help you get the most from our premium Keywords tool. These videos cover everything from starting your keyword research to optimizing your Google AdWords campaigns. The series includes:

• Video 1: Search engine success starts with keywords. Learn how to optimize your website with keywords to achieve greater search engine rankings.
• Video 2: Assess your market with keyword research. Discover how to use keyword research to analyze your market and identify potentially profitable niches.
• Video 3: How to build an effective keyword strategy. Find out how to organize your chosen target keywords into lists that match your site's structure.
• Video 4: How to optimize your web content. Learn how to effectively use your target keywords in page title tags, headlines, subheadings and body text.
• Video 5: Pay per click (PPC) for testing and profit. Discover how to create a lucrative PPC campaign using the Wordtracker Keywords tool.
• Video 6: How to use keywords in linking text. Find out how to maximize traffic by creating keyword rich links on your own website as well as in other sites' links to yours.
• Video 7: Expand into new markets and beat your competition. Learn how to use Wordtracker to continually refine your online marketing campaigns and improve your results over time.

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And Our Exclusive Extra Bonus (Value - $49)!

To help you get the most from Wordtracker's Keywords tool, we're laying on an exclusive 45-minute webinar. You'll be taken through the basics of solid, business-based keyword research, including:

• How to use the Keywords tool to plan your website structure
• How to avoid the most common keyword research mistakes
• How to search wide and deep to find missing keyword opportunities
• How to understand what your customers really want from you

And that's not all: You'll also learn how to manage your research projects effectively, export keywords for use in your AdWords campaigns, and gain insights into our exclusive keyword metrics!

Sound intriguing? Well, we've got great news for you: we'll send you an invitation to the webinar during the first week of your subscription.

Click here to start your risk-free 7-day trial and have a private invitation to the webinar emailed to you.

Risk Nothing with Our 100% Money Back Guarantee

Between the benefits and the bonuses we've just outlined, subscribing to Wordtracker today is a no-brainer. But we're going to up the ante even further by throwing in a rock solid satisfaction guarantee.

You have absolutely nothing to lose when you sign up for a Wordtracker subscription. If in 30 days you don't feel that our premium tool has brought you real value, we'll give you every penny back that you paid - no questions asked. That's how confident we are that Wordtracker is the most powerful, effective, rank-boosting keyword research tool on the market today.

Get it All by Ordering Within the Next 48 Hours!

This offer is valid for the next 48 hours. So if you're ready to:

• Drive more qualified traffic to your website
• Get a serious leg up on your competition and
• Do it all more quickly and effectively than the free Google tool allows

... it's time to take the next step and sign up today!

Here's what one of our customers thinks ...

By using Wordtracker to shape its online marketing campaigns, Park Seed - a multi million dollar gardening business - upped its natural search engine revenue by 42% and its Pay Per Click (PPC) revenue by an astounding 85% - in just 12 months. Walt Yates, SEM manager at Park Seed, explains how Wordtracker plays a key role in maintaining healthy profits:

"We worked with the Wordtracker keyword research data before we started any Internet marketing activities. Thanks to that data, we understood our audiences, what content they needed and how their needs were changing over time."

Here's what other top online marketers are saying about the Wordtracker Keywords tool:

"In just two and a half years, we've seen well over a 150% increase in traffic. The more traffic we get, the more subscriptions we sell. Wordtracker is a fundamental tool. The data that's available gives you a better insight than ever before into your audience."

- Dan Roberts, Senior Analyst, Hearst Publications

"One of my favorite keyword tools is Wordtracker. For most any term, it gives you 200-300 related words and phrases that real people have recently typed into search engines. Wordtracker gives you profitable keywords you'd never have thought of on your own."

- Perry Marshall, best-selling author and leading authority on Google advertising

Remember: this offer is backed by our 30 day, 100% Money Back Guarantee. That means you have absolutely nothing to lose by starting a risk-free trial today!

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