The Wordtracker Academy

Julie McNamee and Hal McDermott (so new he doesn't have his own author page yet) were at SMX London 2013. Here are our 315 tips from the two-day search conference.

At Receptional (the digital marketing agency I work for), we offer a ‘Free PPC Health Check'. It's popular with prospective clients because it highlights where campaigns are performing profitably. And it identifies areas for improvement.

Duplicate content is a really bad thing.

If you have duplicate content on your site, Google doesn’t know which version of your page to rank.

Any links you get will be split between the different versions of the page. So, each of your duplicate pages is likely to rank badly.

And, as we know, badly ranking pages don’t attract traffic.

When Kevin Gibbons took to the stage at London SES, he was quick to remind delegates that links existed before Google. From the earliest days of the internet, people wanted to generate traffic, get leads and promote their websites. Here's a round-up of the link building tips that Kevin Gibbons, Blueglass.com and Paul Madden, Automica.com, provided.

A well structured site can improve your chances of ranking well with the search engines. Intelligent internal linking, can be crucial to your site's SEO success. Yet it's often overlooked. So, here are eight ways to improve your site's internal linking.

A well planned site structure improves your chances of ranking well in Google's results. So, today, we’re going to look at how to set up your site’s structure - so that the search engines find our best and most profitable content and your site's visitors have a great experience.

WordPress developers always have a list of WordPress plugins they wouldn't be without. Here's a selection that Julie McNamee keeps seeing in the developer forums (and many she's used herself). Have you used any of them? Do you agree? Have you any to add?

In April 2012, Google rolled out a change to its ranking algorithmic. Google Penguin, as it became known, hits sites where it hurts; in their rankings. One year on, many websites haven’t recovered their lost traffic. Yet rehabilitation is possible. James Newhouse, of digital marketing agency Receptional.com is one of the few people with experience of managing a full recovery. Here, he outlines his Penguin recovery strategy.

The Brighton SEO conference is a meeting of the UK's best online marketers. If you couldn't make it to the April 2013 event, we've collected 50 tasty tips and ingenious insights.

In webinars and emails, I increasingly get the question, “Isn’t link building dead?” The answer is that a certain type of link building is dead, and a new type of link building has taken its place ...