The Wordtracker Academy
Articles, case studies, tips and tricks to help you grow your online business through effective keyword research and search engine optimization We've commissioned some of the world's best online marketing and SEO professionals to be your guides.
Latest articles
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Ecommerce conversion tips from Bryan Eisenberg Posted by Gareth Davies on 08 February 2012
Fact: $56.8 billion will be spent this year on generating website traffic, but only 2-3% of those visitors will actually convert. But why isn’t conversion going up? Gareth Davies listened to ecommerce conversion expert Bryan Eisenberg to find out how to increase those conversion rates.
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How to set up a simple link building strategy Posted by Ken McGaffin on 07 February 2012
Ken McGaffin, in an extract from his forthcoming (and free) Link Building Made Simple e-book, explains how to form a simple strategy that will get your link building campaigns off to a great start.
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Goldilocks SEO [Infographic] Posted by Aaron Wall on 01 February 2012
Aaron Wall is a master SEO, a talented SEO writer and an entertaining iconoclast. His Goldilocks SEO infographic below is a little masterpiece in communication containing more wisdom than most other SEO bloggers put together.
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9 ecommerce mistakes and how to avoid them Posted by Gareth Davies on 01 February 2012
With the help of hundreds of eye-tracking study videos and a wealth of firsthand data, Michael Summers and Jim Hudson of Paypal have been able to identify a range of common ecommerce mistakes that can take place on websites.
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Link building introduction [VIDEOS] Posted by Ken McGaffin on 25 January 2012
In four short and clear videos, Ken McGaffin introduces link building for SEOs and all online marketers explaining why links are important, what a quality link is, what sites need links and what kind of sites you should try and get them from.
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Why have a Google Plus personal page? Posted by Kristi Hines on 20 January 2012
Before you jump into creating a Google+ page for your business, you will need a Google+ personal profile. Aside from the ability to create and administer Google+ pages, there are several other great reasons to have a Google+ personal profile. Kristi Hines explains what those reasons are.
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How to set up a Google Plus personal profile Posted by Kristi Hines on 20 January 2012
Ready to get started with Google+? The following guide by blogging expert Kristi Hines will help you set up your Google+ personal profile.
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Why have a Google Plus business page? Posted by Kristi Hines on 20 January 2012
After reading about all of the advantages of Google+ personal profiles, you might be asking yourself why you would need a Google+ page in addition to your personal profile. While much of the design and functionality of the Google+ page is similar to personal profiles, there are some additional benefits to having a Google+ page. Kristi Hines explains what they are.
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How to set up a Google Plus business page Posted by Kristi Hines on 20 January 2012
Ready to get started with Google+ pages? The following guide by professional blogger Kristi Hines will help you set up a Google+ page for your business.
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Keyword Research Guide Posted by Ken McGaffin on 10 January 2012
Many website owners are either in awe of the ‘black arts’ of search engine optimization (SEO) or puzzled by the complexity of it all.
Yet, there's no big secret to SEO. It is all about understanding what is going on behind the scenes, followed by the hard work and attention to detail common to most business activities.
Good SEO starts with keyword research. Search engine optimizers (known as SEOs) want to know the words people use when they search - we call them keywords (‘the words people use when they search’). Use keywords in the text on your web pages (‘website copy’) and your site will prosper: ignore them and your online business will surely perish.
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