The Wordtracker Academy Articles, case studies, tips and tricks to help you grow your online business through effective keyword research and search engine optimization.
Gain a clear advantage over your competitors by becoming an expert at search engine optimization and keyword research. We've commissioned some of the world's best online marketing and SEO professionals to be your guides.
Latest articles
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Why content is crucial to your website and what to write by Ken McGaffin, 17 November 2009
Web content is crucial for any business that wants to succeed online. Good content will engage your customers, attract search traffic and help build your business.
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13 reasons your business needs a blog by Chris Garrett, 20 October 2009
A blog can increase your sales and profit. In his new Wordtracker Masterclass book, Blogging for Business, Chris Garrett gives a detailed guide on how to run a successful blog. Here, Chris lists 13 reasons why your business needs a blog.
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Finding profitable keywords just got easier with Wordtracker’s new Keywords tool by Mike Mindel, 30 September 2009
Keywords with a high search volume and a low level of competition can bring search marketers quick profits. Wordtracker now helps you find these moneymaking keywords quicker, easier and more effectively than ever before.
Read: Finding profitable keywords just got easier with Wordtracker’s new keywords tool
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3 ways to build large keyword lists using Wordtracker's new Keywords tool by Ken McGaffin, 30 September 2009
Whenever Ken McGaffin wants to create a new website or add content to an existing one, he begins with keyword research. He spells out the reasons why this is so important, and demonstrates how you can carry it out with the aid of Wordtracker's new Keywords tool.
Read: 3 ways to build large keyword lists using Wordtracker's new Keywords tool
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The best blogs for journalists about search engine optimization by Rachelle Money, 29 September 2009
Here’s a quick look at ten of the best blogs for journalists about search engine optimization and writing online.
Read: The best blogs for journalists about search engine optimization
Featured articles
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Aaron Wall's SEO book: 50 Kick-Ass Keyword Strategies by Rachelle Money, 6 November 2008
Wordtracker have enlisted the help of one of the most respected SEO experts on the planet, Aaron Wall, to write an exclusive e-book on 50 of the best keyword strategies to use in the quest for online success. Our very own journalist, Rachelle Money caught up with Aaron to ask him more about the book and get some hints about what readers can expect.
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How to successfully optimize a page for over 10,000 keywords by Mark Nunney, 3 September 2008
A quick guide to optimizing a page for search engines to successfully target over 10,000 keywords.
Read: How to successfully optimize a page for over 10,000 keywords
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Keyword Basics Part 1: How search engines work by Ken McGaffin, 24 November 2006
One of the most frequently asked questions from website owners is, "Why can't my site be found on Google?" They know it's important to appear in search engine results but they just don't know why it doesn't happen to them.
Case studies
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How Brent D Payne increased Tribune sites’ monthly visits by a cool 20 million by Rachelle Money, 27 August 2009
Brent D Payne, as the Tribune Company’s in-house Director of Search Engine Optimization (and bald SEO legend), has managed a 20 million increase in monthly visits to its websites, including the Chicago Tribune and the LA Times. Payne tells Rachelle Money how these spectacular results have been achieved, including using keyword research to help give readers “the news we know they want”.
Read: How Brent D Payne increased Tribune sites’ monthly visits by a cool 20 million
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How keyword research and SEO increased traffic to Spotty Gift Boxes by 228% by Rachelle Money, 8 July 2009
Caroline Blatchford's company SpottyGiftBoxes is barely a year old and yet Caroline is already reaping the rewards of building a search engine friendly site from the get-go. She shares her experience with Wordtracker's Rachelle Money.
Read: How keyword research and SEO increased traffic to Spotty Gift Boxes by 228%
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How Hearst magazines increased website traffic by 150% with SEO and Wordtracker by Rachelle Money, 1 February 2009
Since using the Wordtracker keyword research tool Dan Roberts says Hearst Publication's online traffic has grown 150%. Hearst publishes 15 of the world's most popular magazines such as Cosmopolitan, Esquire, Oprah's O Magazine, and Good Housekeeping as well as five web-only magazines. We talked to Roberts, Senior SEO Analyst for Hearst Publications' Digital Media team. As a former print journalist he knows all too well the challenges of introducing SEO and keyword research to a traditional media platform. And thank goodness he did.
Read: How Hearst magazines increased website traffic by 150% with SEO and Wordtracker
The Importance of Keywords
Keyword searches are at the start of each of your potential customers' online journeys to find what they want to buy. Will your website be found? Wordtracker's keyword research tool helps you find which of those keyword searches your target markets are making.
Here on the Wordtracker Academy you can learn how to become an expert at keyword research and analysis. You can also learn how to use those keywords on your website and get to the top of search engines' results pages.
Then we'll take you beyond keyword search. With the help of some of the world's best online marketing minds, you can learn not just how to use the keyword tool those same professionals choose but also how to conduct keyword analysis, plan a keyword search strategy and implement it. Enjoy.