The Wordtracker Academy Articles, case studies, tips and tricks to help you grow your online business through effective keyword research and search engine optimization.
Gain a clear advantage over your competitors by becoming an expert at search engine optimization and keyword research. We've commissioned some of the world's best online marketing and SEO professionals to be your guides.
Latest Articles
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What The Hell Does Social Media Marketing Think It Is? by Lyndon Antcliff, 8 July 2009
Social media marketing (SMM) on sites like Facebook, Twitter, Stumbleupon and Digg has exploded in the past year. But what exactly is it? And what’s in it for you? Let social media marketing expert, Lyndon Antcliff, gently introduce you to the subject and perhaps change your marketing life.
Read: What The Hell Does Social Media Marketing Think It Is?
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How Keyword Research And SEO Increased Traffic To SpottyGiftBoxes By 228% by Rachelle Money, 8 July 2009
Caroline Blatchford's company SpottyGiftBoxes is barely a year old and yet Caroline is already reaping the rewards of building a search engine friendly site from the get-go. She shares her experience with Wordtracker's Rachelle Money.
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5-Minute SEO With SEO Blogger For Firefox by Chris Garrett, 24 June 2009
Anyone who has tried search engine optimization knows how important keyword research is. Well, good news everyone; keyword research just got a whole lot quicker and easier with Wordtracker's new, free Firefox extension - SEO Blogger.
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SEO Made Simple with SEO Blogger Firefox Addon by Rachelle Money, 24 June 2009
Calling all you bloggers! Wordtracker have launched a fantastic new tool that will see bloggers writing fully optimized posts without having to leave the page. Andy Mindel (picture left) talks to Rachelle Money about how he came up with SEO Blogger and how it will benefit the blogosphere.
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How Newspapers Plan To Make Money Online by Rachelle Money, 27 May 2009
In Wordtracker's last Online Journalism article I posed the question of whether readers would be prepared to pay for stories online and the response was a very loud NO! But the days of free are numbered and despite the seemingly reticent position of many readers, the momentum is beginning to build towards a variety of pay models such as subscriptions, micropayments or pay walls. We take a look at what newspapers and publishers are doing to get money from online content.
Featured Articles
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Writing Kick-Ass Website Sales Copy by Rachelle Money, 8 April 2009
Some people think writing sales copy for the web is exactly the same as writing for print. Many make the simple mistake of copying and pasting their print-based marketing messages onto their websites, and then scratch their heads wondering why their conversion rates are poor. Wordtracker has teamed up with Nick Usborne, a leading authority on the subject of writing for the web, in a new e-book which shows you how to make the transition from writing print sales copy to online copy and stay one step ahead of your competitors.
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Aaron Wall's SEO Book: 50 Kick-Ass Keyword Strategies by Rachelle Money, 6 November 2008
Wordtracker have enlisted the help of one of the most respected SEO experts on the planet, Aaron Wall, to write an exclusive e-book on 50 of the best keyword strategies to use in the quest for online success. Our very own journalist, Rachelle Money caught up with Aaron to ask him more about the book and get some hints about what readers can expect.
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How To Use A Tool To Build Links: Introducing The Keyword Questions Tool by Ken McGaffin, 5 November 2008
Read: How To Use A Tool To Build Links: Introducing The Keyword Research Tool
Case Studies
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How Hearst Magazines Increased Website Traffic By 150% With SEO And Wordtracker by Rachelle Money, 1 February 2009
Since using the Wordtracker keyword research tool Dan Roberts says Hearst Publication's online traffic has grown 150%. Hearst publishes 15 of the world's most popular magazines such as Cosmopolitan, Esquire, Oprah's O Magazine, and Good Housekeeping as well as five web-only magazines. We talked to Roberts, Senior SEO Analyst for Hearst Publications' Digital Media team. As a former print journalist he knows all too well the challenges of introducing SEO and keyword research to a traditional media platform. And thank goodness he did.
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iStylista Combine Blogging With Keyword Research To Double Sales In Four Months by Rachelle Money, 3 September 2008
Blogging is not just an important way to connect with your audience, it's also a great way of including keyword rich content on your site. Online personal stylist service iStylista.com found that their sales had doubled in just a matter of months, after they had launched their blog. Wordtracker spoke to its co-founder Hayden Allen-Vercoe to find out how he did it.
Read: iStylista Combine Blogging With Keyword Research To Double Sales In Four Months
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Case Study: John Pye And Sons Auctioneers And Valuers by Rachelle Money, 7 August 2008
In our last newsletter we introduced you to In Good Company Workplaces in New York, a company who gained fantastic media attention by sheer perseverance and good fortune. This time, we want to show you how one company got great press attention after they spotted an opportunity to piggyback the hottest story of the year – the credit crunch.
The Importance of Keywords
Keyword searches are at the start of each of your potential customers' online journeys to find what they want to buy. Will your website be found? Wordtracker's keyword research tool helps you find which of those keyword searches your target markets are making.
Here on the Wordtracker Academy you can learn how to become an expert at keyword research and analysis. You can also learn how to use those keywords on your website and get to the top of search engines' results pages.
Then we'll take you beyond keyword search. With the help of some of the world's best online marketing minds, you can learn not just how to use the keyword tool those same professionals choose but also how to conduct keyword analysis, plan a keyword search strategy and implement it. Enjoy.