The Wordtracker Academy

Hi, and welcome. We're in the process of updating Academy at the moment, but you'll find our latest articles and content in the our blog at www.wordtracker.com/blog. In the meantime, there's still a wealth of information here - just use the navigation to the left, or the search bar just above to find what you're looking for.

Latest articles

Don’t let a bad online reputation ruin your business

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By Michael Burke & Hal MacDermot

For companies, organizations and individuals, an online reputation can be like a high school reputation -- fickle, and sometimes affected by the unscrupulous. On the other hand, a good online reputation helps you get ahead of the competition, and attracts more potential customers.

There’s a lot that you can do to take control and influence your online reputation, including projecting a positive presence that reflect your brand values, engaging your communities, monitoring social media conversations about you, and taking decisive action in case of trouble. Of course, all of this requires having a social media policy in place, and careful, advanced planning. The world of social media turns very fast and if it turns against your company, you need to move fast.

The simple link building technique most SEOs get wrong

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The more ways you can generate quality inbound links to your site, the better. Google has raised the bar and we all need to get the most from the link building work we do. ‘Broken Link Building’ is a white-hat technique that can really be done at scale. Yet it is a technique that is misunderstood and therefore many SEOs are not getting the results they could.

In this article I want to explain where many people go wrong in broken link building and outline a method that is likely to greatly improve results.

Is your business drowning in too much Analytics data?

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Google Analytics provides a wealth of data to any website owner. However, it’s not always easy to find the data that’s most useful to you, so a custom Analytics dashboard can save you time and focus your attention on the details that you really need to think about. Here’s an example of how that can be put into practice.

4 ways to optimize your web pages to increase conversions

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At BoostSuite, I help passionate small business owners and web marketers like you with your digital marketing strategies every day. I’ve seen it all. I’m no stranger to the good, the bad, and the ugly.

5 crazy SEO mistakes not to make in WordPress

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There’s a nasty rumor going around that WordPress is beautifully set up for Search Engine Optimization (SEO) “out of the box.” Now don’t get me wrong - I’m a huge fan of WordPress - but the core software does need a little nudge in the right direction when it comes to SEO. Tom Ewer from ManageWP.

Top 12 tools to supercharge your social media

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Social media is undoubtedly becoming more important in search terms. And while Stacey Cavanagh accepts that in terms of a direct influence on rankings social signals are still almost negligible, she believes that search is headed this way, so now’s the time to prepare ...

How safe is your site today? What you need to know about SEO Security Audits.

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It's quite likely that most people haven't heard the term “SEO security audit” before: but that's totally undeserved. The recent Google updates have caused an incredible growth of interest in link audits – but if you think link audits are all you should be doing, and only after getting a warning email from Google, think again.

Top 10 shameful SEO mistakes

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Do you remember the house that Jack built? No, I can’t remember much about the nursery rhyme either, other than it became less about Jack’s house as each of the inhabitants ate one another…

How your visitors (unknowingly) send quality signals to Google

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Since the initial launch of Google's Panda update in 2011, the "Q" word has become commonplace in SEO, copywriting and content marketing circles. We should have been paying attention to quality from the beginning (who wants to be known for publishing junk?). Now, more than ever, it appears Google is looking to our visitors to judge whether our site's pages are worthy of rankings. 

Make the most of Facebook Graph Search as a marketing tool

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Although Facebook’s latest foray into the search game is still in beta and only available to around one million Facebook users, it's only a matter of time until it rolls out to the rest of Facebook’s one billion active monthly users. Marc Purtell explains what it's all about ...