The Wordtracker Academy Articles, case studies, tips and tricks to help you grow your online business through effective keyword research and search engine optimization.
Gain a clear advantage over your competitors by becoming an expert at search engine optimization and keyword research. We've commissioned some of the world's best online marketing and SEO professionals to be your guides.
Latest articles
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How to find prospects for link building by Eric Enge, 24 June 2010
Wordtracker Link Builder finds you prospects for your link building. Here Eric Enge, co-author of The Art of SEO Book, shows you how to use the filter function to quickly search thousands of links to find targets relevant for specific link building campaigns.
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3 ways in which low quality content can damage your business by Nick Usborne, 10 June 2010
Companies are adding content to their websites at a faster rate than ever.
Someone told them it was a good thing to do.
Read: 3 ways in which low quality content can damage your business
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A quick guide to Link Builder by Ken McGaffin, 2 June 2010
Link building is not only good for search engine rankings, it's essential. But not all links are equal - some links are excellent, and many others next to useless. It's quality, not quantity of inbound links that make winners stand out. That's why link building is the biggest challenge SEOs and website owners face.
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62 steps to the definitive link building campaign by Mark Nunney, 1 June 2010
Successful search engine optimization (SEO) requires inbound links from quality relevant websites. Using extracts from their new book, Wordtracker Masterclass: Link Building - How to build links to your website for SEO, traffic and response, Ken McGaffin and Mark Nunney here outline the definitive steps in a successful, long term link building campaign.
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10 ways to get keywords in your inbound linking text by Rachelle Money, 1 June 2010
Creating keyword rich content goes well beyond writing a few articles for your site. Search engine optimization is a discipline which can be used in every corner of your website, including inbound and outbound links. In this article we show you just how easy it is to boost your search engine rankings simply by building keyword rich links.
Featured articles
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Wordtracker 7-day video tutorials. Day 1: Search engine success starts with keywords 7 April 2009
Welcome to the first in our seven day series on getting the most out of Wordtracker's Keywords tool.
Once you've watched the tutorial, click here to sign up for a year's unlimited access to the Keywords tool
Did you know we offer a risk-free guarantee? At any time during the first 30 days you can ask for your money back and we'll happily refund you.
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Aaron Wall's SEO book: 50 Kick-Ass Keyword Strategies by Rachelle Money, 6 November 2008
Wordtracker have enlisted the help of one of the most respected SEO experts on the planet, Aaron Wall, to write an exclusive e-book on 50 of the best keyword strategies to use in the quest for online success. Our very own journalist, Rachelle Money caught up with Aaron to ask him more about the book and get some hints about what readers can expect.
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How to successfully optimize a page for over 10,000 keywords by Mark Nunney, 3 September 2008
A quick guide to optimizing a page for search engines to successfully target over 10,000 keywords.
Read: How to successfully optimize a page for over 10,000 keywords
Case studies
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Keyword Basics Part 1: How search engines work by Ken McGaffin, 28 May 2010
One of the most frequently asked questions from website owners is, "Why can't my site be found on Google?" They know it's important to appear in search engine results but they just don't know why it doesn't happen to them. This is Part 1 of Ken McGaffin's Keyword Basics series
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How Brent D Payne increased Tribune sites’ monthly visits by a cool 20 million by Rachelle Money, 27 August 2009
Brent D Payne, as the Tribune Company’s in-house Director of Search Engine Optimization (and bald SEO legend), has managed a 20 million increase in monthly visits to its websites, including the Chicago Tribune and the LA Times. Payne tells Rachelle Money how these spectacular results have been achieved, including using keyword research to help give readers “the news we know they want”.
Read: How Brent D Payne increased Tribune sites’ monthly visits by a cool 20 million
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How keyword research and SEO increased traffic to Spotty Gift Boxes by 228% by Rachelle Money, 8 July 2009
Caroline Blatchford's company SpottyGiftBoxes is barely a year old and yet Caroline is already reaping the rewards of building a search engine friendly site from the get-go. She shares her experience with Wordtracker's Rachelle Money.
Read: How keyword research and SEO increased traffic to Spotty Gift Boxes by 228%
The Importance of Keywords
Keyword searches are at the start of each of your potential customers' online journeys to find what they want to buy. Will your website be found? Wordtracker's keyword research tool helps you find which of those keyword searches your target markets are making.
Here on the Wordtracker Academy you can learn how to become an expert at keyword research and analysis. You can also learn how to use those keywords on your website and get to the top of search engines' results pages.
Then we'll take you beyond keyword search. With the help of some of the world's best online marketing minds, you can learn not just how to use the keyword tool those same professionals choose but also how to conduct keyword analysis, plan a keyword search strategy and implement it. Enjoy.