A small business guide to LinkedIn [infographic]

Posted by Wordtracker on 3 Oct, 2019
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If you haven’t yet set up your business profile, or feel it’s in need of freshening up, this is the guide for you.

LinkedIn is more than just another social media tool, it’s an invaluable platform for professionals to promote their business, connect with others in their niche and learn more about their industry.

LinkedIn’s stats show the platform has 645m members worldwide, with 30m companies represented on LinkedIn and over 20m open jobs on LinkedIn Jobs. 

Content is an important part of LinkedIn - publishing and sharing quality content is a highly effective way to grow your expertise and reputation within your professional circle. In fact, 94 percent of B2B marketers on social media use LinkedIn to publish content.

All this is to say, LinkedIn is a must-have for your small business.

Headway Capital's infographic guide below takes you through the basics of:

  • ways you can use LinkedIn for your business
  • how to create an effective company page
  • how to claim a business page
  • how to optimise your LinkedIn page
  • 10 types of posts you should share, and
  • how to grow your followers.

And if you need to work on your personal profile, check out this great guide to setting up and maintaining your LinkedIn profile.

Source: Headway Capital

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