Email is a super effective marketing channel, but everyone's doing it. So how can you stand out from the crowd? Personalization is key - providing relevant and tailored content increases the chances of conversion. However, you don't want to appear like you're tracking your customers' every move.
This infographic from Email Monks looks at the latest advances in personalization - from how to collect and segment the data, and the most effective email tactics used, through to the latest technologies enabling advanced personalization.
Plus, it gives a useful rundown on the do's and don't's to ensure you stay the right side of your customers.
Source: Email Monks