The latest advances in email hyper-personalization [infographic]

Posted by Wordtracker on 8 May, 2018
View comments Marketing
Email marketing is one of the most effective channels and personalization is key. Find out the what, why and how of hyper-personalization - plus the do's and don't's.

Email is a super effective marketing channel, but everyone's doing it. So how can you stand out from the crowd? Personalization is key - providing relevant and tailored content increases the chances of conversion. However, you don't want to appear like you're tracking your customers' every move.

This infographic from Email Monks looks at the latest advances in personalization - from how to collect and segment the data, and the most effective email tactics used, through to the latest technologies enabling advanced personalization.

Plus, it gives a useful rundown on the do's and don't's to ensure you stay the right side of your customers.

Source: Email Monks

Recent articles

Google deprecates How-to rich results
Posted by Edith MacLeod on 19 September 2023
Google releases September 2023 helpful content system update
Posted by Edith MacLeod on 17 September 2023
New Merchant Center integrated reports in Google Search Console
Posted by Edith MacLeod on 14 September 2023
Google adds links to webpages in SGE’s AI-powered answers
Posted by Edith MacLeod on 31 August 2023
Google publishes Guide to Responsive Search Ads
Posted by Edith MacLeod on 29 August 2023