...so says the home page of the Conversion Conference website, and it speaks the truth. Whether you're already an A/B testing fanatic, or an Analytics freak, if you're tweaking UI or looking far beyond your landing pages, conversion testing is an essential part of your process - it's the only way you can get the best from your marketing efforts.
Conversion Conference exists to help you learn techniques for testing and optimizing your pages so that they perform at their very best. It's being held at London's Olympia on the 29th and 30th October 2014 - so there's a bit of time to convince your boss that you need to be there.
With expert speakers from Unbounce, Conversion Factory, and Qualaroo (formerly KissInsights), you'll learn how to avoid A/B tests giving you the wrong answers, how to make Social work for you, and how to optimize your content for specific goals - and that's just the first day!
We're happy to have teamed up with Conversion Conference to offer you a 15% discount on your ticket - just head to conversionconference.co.uk/register to choose your ticket type and enter the discount code WORDTRACKER14. There's a premium ticket which also offers a half day workshop on the 31st with Tim Ash, author of "Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions". The workshop, which is aimed at CMOs, Marketing Directors, online media buyers, webmasters, and designers, has limited places, so if you're interested, do book soon.
Register for your ticket using the code WORDTRACKER14 to get your discount - and get ready for your mind to be filled with practical and profitable advice on how to get your website to give back what you put in.
We'll hope to see you there!