If you’re wondering where to focus your marketing efforts, check out the digital marketing trends for 2018. Unsurprisingly AI and tech feature a lot - from AI-powered features to big data and the internet of things. Personalisation is also big but has to be balanced with privacy concerns.
Cross-device marketing, the rise of mobile payments and the growth of AR and VR are also a sign of the times.
Check out the full list in this infographic from Liana Technologies.
Source: Liana Technologies