Adrian Cordiner accidentally stumbled into digital marketing after starting an online travel company and realizing there was a whole world out there of SEO, SEM, Analytics, CRO and so on that he knew absolutely nothing about. Many years of reading, researching, testing and making lots of mistakes along the way have lead him to where he is today, running his own digital marketing agency (Digital Rhinos) and founding a content marketplace startup (Prozely), still reading, still researching, still testing and hopefully making a few less mistakes.